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Trends Themes Values-Driven Consumption

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Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Organic Product Placement
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Content creation
    • Digital Advertising
    • Influencer marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Consumers favor product placements that seamlessly integrate into creators' content and lives, rejecting forced or disruptive advertising.

    Sked Social: Trends Report 2025
    Organic Product Placement
    Consumers favor product placements that seamlessly integrate into creators' content and lives, rejecting forced or disruptive advertising.
    Impact Areas Content creation, Digital Advertising, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Optimistic Brand Advocacy
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Purpose
    • Corporate Social Responsibility
    • Long-Term Strategy
    • Social impact
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact.

    Red Antler: 2025 State of...
    Optimistic Brand Advocacy
    In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact.
    Impact Areas Brand Purpose, Corporate Social Responsibility, Long-Term Strategy, Social impact
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Open Mobile Ecosystems
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • App Stores
    • Mobile Game Development
    • Mobile Gaming
    • Business & Commerce
    • Digital Platforms
    • Government & Politics

    Mobile app ecosystems are becoming more open due to regulatory changes, allowing for alternative app marketplaces and payment methods.

    Newzoo: Global Games Market Report
    Open Mobile Ecosystems
    Mobile app ecosystems are becoming more open due to regulatory changes, allowing for alternative app marketplaces and payment methods.
    Impact Areas App Stores, Mobile Game Development, Mobile Gaming
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Digital Platforms, Government & Politics
  • Open Innovation & Collaboration
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Business Development
    • Knowledge Sharing
    • Startup Ecosystem
    • Business & Commerce
    • Emerging Technology

    Entrepreneurs are increasingly embracing open innovation and collaboration through networking, partnerships, and knowledge sharing.

    EY: 10 tendencias emprendimiento 2025
    Open Innovation & Collaboration
    Entrepreneurs are increasingly embracing open innovation and collaboration through networking, partnerships, and knowledge sharing.
    Impact Areas Business Development, Knowledge Sharing, Startup Ecosystem
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Emerging Technology
  • Online Watch Shopping Grows
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Brand websites
    • E-commerce platforms
    • Social Media Marketing
    • Business & Commerce
    • Consumer Attitudes

    Online watch purchasing is gaining traction, particularly among women, driven by convenience and evolving consumer habits.

    Deloitte: Swiss watch industry insights...
    Online Watch Shopping Grows
    Online watch purchasing is gaining traction, particularly among women, driven by convenience and evolving consumer habits.
    Impact Areas Brand websites, E-commerce platforms, Social Media Marketing
    Themes The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Omnipresent Wellness
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Beauty and Personal Care
    • Food and beverage
    • Healthcare
    • Lifestyle
    • Consumer Attitudes
    • Health & Wellness

    Wellness is becoming a holistic consideration across all consumer purchasing decisions.

    Statista: Consumer trends 2025
    Omnipresent Wellness
    Wellness is becoming a holistic consideration across all consumer purchasing decisions.
    Impact Areas Beauty and Personal Care, Food and beverage, Healthcare, Lifestyle
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness
  • Offbeat Alternatives Rise
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Emerging destinations
    • Tourism marketing
    • Travel planning
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers are increasingly seeking 'off-the-beaten-track' destinations, prioritizing unique experiences and affordability over crowded hotspots.

    Euronews: 2025 travel trend report
    Offbeat Alternatives Rise
    Travelers are increasingly seeking 'off-the-beaten-track' destinations, prioritizing unique experiences and affordability over crowded hotspots.
    Impact Areas Emerging destinations, Tourism marketing, Travel planning
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Novelty and Limited Editions
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Alcoholic beverages
    • Marketing and branding
    • Non-alcoholic beverages
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Driven by Gen Z's preference for exotic flavors and the allure of limited-time offerings, brands are leveraging limited edition releases and seasonal launches to drive impulse purchases.

    Synergy: Alcohol 2025-2026 trend report
    Novelty and Limited Editions
    Driven by Gen Z's preference for exotic flavors and the allure of limited-time offerings, brands are leveraging limited edition releases and seasonal launches to drive…
    Impact Areas Alcoholic beverages, Marketing and branding, Non-alcoholic beverages
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Nouveau Nihilism
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Spending
    • Debt levels
    • Mental Health
    • Consumer Attitudes
    • Culture
    • Finance & Money

    Economic pressures and uncertainty about the future are fueling a "live for the moment" attitude, particularly among younger generations.

    Ipsos: Global trends 10th anniversary...
    Nouveau Nihilism
    Economic pressures and uncertainty about the future are fueling a "live for the moment" attitude, particularly among younger generations.
    Impact Areas Consumer Spending, Debt levels, Mental Health
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Finance & Money
  • Nostalgic Flavor Resurgence
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Classic soft drinks
    • Dessert-inspired profiles
    • Retro-inspired beverages
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Consumers seek comfort and escapism in familiar flavors, driving a comeback for childhood favorites and retro-inspired beverages.

    Synergy: Soft drinks and non-alcoholic...
    Nostalgic Flavor Resurgence
    Consumers seek comfort and escapism in familiar flavors, driving a comeback for childhood favorites and retro-inspired beverages.
    Impact Areas Classic soft drinks, Dessert-inspired profiles, Retro-inspired beverages
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
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