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Trends Themes Values-Driven Consumption

Your trends

Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Protecting Future Now
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Communities
    • Construction
    • Environment
    • Hospitality
    • Global Challenges
    • Sustainability
    • Travel & Tourism

    Growing awareness of climate change and environmental impact is driving a shift towards sustainable practices in the hospitality industry.

    Accor: The new quality of...
    Protecting Future Now
    Growing awareness of climate change and environmental impact is driving a shift towards sustainable practices in the hospitality industry.
    Impact Areas Communities, Construction, Environment, Hospitality
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Global Challenges, Sustainability, Travel & Tourism
  • Streaming Video Evolution
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Advertising
    • Streaming Services
    • Television
    • Business & Commerce
    • Entertainment

    The streaming video landscape is evolving, with mergers, price increases, and the rise of free ad-supported services.

    Activate Consulting: Technology and media...
    Streaming Video Evolution
    The streaming video landscape is evolving, with mergers, price increases, and the rise of free ad-supported services.
    Impact Areas Advertising, Streaming Services, Television
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Entertainment
  • Mobile Health and Fitness Growth
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Digital Fitness
    • Health & Fitness
    • Medical Tracking
    • Telehealth
    • Business & Commerce
    • Health & Wellness

    Health and fitness apps experienced a resurgence in 2024, with steady download growth and increasing IAP revenue driven by personalized fitness and healthcare solutions.

    Sensor Tower: State of mobile...
    Mobile Health and Fitness Growth
    Health and fitness apps experienced a resurgence in 2024, with steady download growth and increasing IAP revenue driven by personalized fitness and healthcare solutions.
    Impact Areas Digital Fitness, Health & Fitness, Medical Tracking, Telehealth
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Health & Wellness
  • Sports App Revenue Steady
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fantasy Sports
    • Sports Betting
    • Sports Streaming
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    Sports app revenue continues to grow steadily, driven by streaming and exclusive content, while downloads face challenges from competition with streaming services.

    Sensor Tower: State of mobile...
    Sports App Revenue Steady
    Sports app revenue continues to grow steadily, driven by streaming and exclusive content, while downloads face challenges from competition with streaming services.
    Impact Areas Fantasy Sports, Sports Betting, Sports Streaming
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Digital Platforms, Entertainment
  • Integrated Sustainability Lifestyle
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Agriculture
    • Consumer goods
    • Energy
    • Fashion
    • Consumer Attitudes
    • Lifestyle
    • Sustainability

    Sustainability is becoming deeply integrated into lifestyles, influencing choices from food to energy consumption.

    Abstrato Ventures: Macrotendencias 2024 2025
    Integrated Sustainability Lifestyle
    Sustainability is becoming deeply integrated into lifestyles, influencing choices from food to energy consumption.
    Impact Areas Agriculture, Consumer goods, Energy, Fashion
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Lifestyle, Sustainability
  • Holistic Wellbeing Focus
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Food and beverage
    • Healthcare
    • Technology
    • Wellness industry
    • Health & Wellness
    • Lifestyle

    Mental and physical health are central concerns, driving a holistic approach to well-being.

    Abstrato Ventures: Macrotendencias 2024 2025
    Holistic Wellbeing Focus
    Mental and physical health are central concerns, driving a holistic approach to well-being.
    Impact Areas Food and beverage, Healthcare, Technology, Wellness industry
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Health & Wellness, Lifestyle
  • Experience Economy Growth
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Entertainment
    • Hospitality
    • Retail
    • Tourism
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Consumers are prioritizing experiences over material possessions, driving demand for immersive travel and events.

    Abstrato Ventures: Macrotendencias 2024 2025
    Experience Economy Growth
    Consumers are prioritizing experiences over material possessions, driving demand for immersive travel and events.
    Impact Areas Entertainment, Hospitality, Retail, Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Social & Sustainable E-commerce
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Values-Driven Consumption
    • E-commerce
    • Logistics
    • Retail
    • Social Media
    • Business & Commerce
    • Sustainability

    E-commerce is becoming more social and interactive, with a focus on sustainability.

    Abstrato Ventures: Macrotendencias 2024 2025
    Social & Sustainable E-commerce
    E-commerce is becoming more social and interactive, with a focus on sustainability.
    Impact Areas E-commerce, Logistics, Retail, Social Media
    Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Sustainability
  • Non-Game App Spending Soars
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Entertainment
    • Photo & Video
    • Productivity
    • Social Networking
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Consumer spending in non-game mobile apps is accelerating, exceeding $69 billion in 2024, driven by increased comfort with in-app purchases.

    Sensor Tower: State of mobile...
    Non-Game App Spending Soars
    Consumer spending in non-game mobile apps is accelerating, exceeding $69 billion in 2024, driven by increased comfort with in-app purchases.
    Impact Areas Entertainment, Photo & Video, Productivity, Social Networking
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Social App Dominance Continues
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Digital Advertising
    • Social Media
    • Social Messaging
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.

    Sensor Tower: State of mobile...
    Social App Dominance Continues
    Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.
    Impact Areas Digital Advertising, Social Media, Social Messaging
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
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