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Trends Themes Values-Driven Consumption

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Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Rise of Social Entrepreneurship
    • The Power of Community and Connection
    • Values-Driven Consumption
    • environmental sustainability
    • Poverty Alleviation
    • Social Innovation
    • social justice
    • Business & Commerce
    • Global Challenges
    • Government & Politics

    Social entrepreneurship is gaining momentum, offering innovative solutions to pressing social and environmental issues.

    WIPO: Global innovation index 2024
    Rise of Social Entrepreneurship
    Social entrepreneurship is gaining momentum, offering innovative solutions to pressing social and environmental issues.
    Impact Areas environmental sustainability, Poverty Alleviation, Social Innovation, social justice
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Government & Politics
  • Ethical Consumption Prioritization
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer goods
    • Data Privacy
    • Retail
    • Consumer Attitudes
    • Data & Privacy
    • Sustainability

    Consumers will demand transparency and ethical practices from brands, prioritizing sustainable products and data privacy.

    McKinsey: Ultra violet femtech+futures+2035
    Ethical Consumption Prioritization
    Consumers will demand transparency and ethical practices from brands, prioritizing sustainable products and data privacy.
    Impact Areas Consumer goods, Data Privacy, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Data & Privacy, Sustainability
  • Relevance Drives Engagement
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Marketing
    • Media Consumption
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    In a fragmented media landscape, consumers crave content that resonates with their personal identities and cultural affiliations, leading to increased attention and engagement.

    WARC: TikTok unlocking business impact...
    Relevance Drives Engagement
    In a fragmented media landscape, consumers crave content that resonates with their personal identities and cultural affiliations, leading to increased attention and engagement.
    Impact Areas Advertising, Marketing, Media Consumption
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Media & Information
  • Relevance Drives Purchase
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer Behavior
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion.

    WARC: TikTok unlocking business impact...
    Relevance Drives Purchase
    Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion.
    Impact Areas Consumer Behavior, E-commerce, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Nostalgia-Driven Consumption
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Storytelling
    • Experiential Marketing
    • Marketing Campaigns
    • Product Development
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Nostalgia is a powerful force driving consumer behavior, with brands leveraging nostalgic themes and experiences to connect with audiences.

    Tracksuit: Track record 2024
    Nostalgia-Driven Consumption
    Nostalgia is a powerful force driving consumer behavior, with brands leveraging nostalgic themes and experiences to connect with audiences.
    Impact Areas Brand Storytelling, Experiential Marketing, Marketing Campaigns, Product Development
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Techno-Naturalism Symbiosis
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Agriculture
    • environmental sustainability
    • Food Tech
    • Emerging Technology
    • Food & Drink
    • Global Challenges

    Technology and nature will work in harmony, leveraging AI for sustainable solutions in agriculture, nutrition, and environmental management.

    McKinsey: Ultra violet femtech+futures+2035
    Techno-Naturalism Symbiosis
    Technology and nature will work in harmony, leveraging AI for sustainable solutions in agriculture, nutrition, and environmental management.
    Impact Areas Agriculture, environmental sustainability, Food Tech
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Emerging Technology, Food & Drink, Global Challenges
  • Social Hacktivism Empowerment
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Decentralized Governance
    • social justice
    • Business & Commerce
    • Culture
    • Emerging Technology

    Individuals will leverage technology to challenge traditional power structures, promote social change, and empower marginalized communities.

    McKinsey: Ultra violet femtech+futures+2035
    Social Hacktivism Empowerment
    Individuals will leverage technology to challenge traditional power structures, promote social change, and empower marginalized communities.
    Impact Areas Community Development, Decentralized Governance, social justice
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, Emerging Technology
  • Sustained E-commerce Growth
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Consumer Behavior
    • Logistics
    • Retail
    • Technology
    • Business & Commerce
    • Consumer Attitudes

    E-commerce continues its upward trajectory, maintaining its pandemic-era peak and showing robust growth in overall spending.

    Coefficient Capital: Consumer trends 2025
    Sustained E-commerce Growth
    E-commerce continues its upward trajectory, maintaining its pandemic-era peak and showing robust growth in overall spending.
    Impact Areas Consumer Behavior, Logistics, Retail, Technology
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Stable Alcohol Consumption
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Food and beverage
    • Health and Wellness
    • Marketing
    • Social Trends
    • Consumer Attitudes
    • Food & Drink

    Despite evolving social attitudes and the rise of non-alcoholic alternatives, alcohol consumption remains relatively stable.

    Coefficient Capital: Consumer trends 2025
    Stable Alcohol Consumption
    Despite evolving social attitudes and the rise of non-alcoholic alternatives, alcohol consumption remains relatively stable.
    Impact Areas Food and beverage, Health and Wellness, Marketing, Social Trends
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink
  • Gen Z Beauty Loyalty
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Beauty Industry
    • Brand Building
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Consumer Attitudes

    Contrary to expectations, Gen Z beauty consumers exhibit significant brand loyalty, particularly for core products like face cleanser and lip products.

    Coefficient Capital: Consumer trends 2025
    Gen Z Beauty Loyalty
    Contrary to expectations, Gen Z beauty consumers exhibit significant brand loyalty, particularly for core products like face cleanser and lip products.
    Impact Areas Beauty Industry, Brand Building, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
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