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Trends Themes Values-Driven Consumption

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Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Resilient Consumer Spending Growth
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • E-commerce
    • FMCG
    • Global economy
    • Manufacturing
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Global consumer spending demonstrates resilience, projected to grow 5.5% in 2025 despite economic uncertainties.

    World Data Lab: Consumer outlook...
    Resilient Consumer Spending Growth
    Global consumer spending demonstrates resilience, projected to grow 5.5% in 2025 despite economic uncertainties.
    Impact Areas E-commerce, FMCG, Global economy, Manufacturing, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Gen-Z as Largest Generation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Marketing
    • Product Development
    • Retail
    • Technology
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.

    World Data Lab: Consumer outlook...
    Gen-Z as Largest Generation
    Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
    Impact Areas Advertising, Marketing, Product Development, Retail, Technology
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Aging Consumer Influence
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Financial Services
    • Healthcare
    • Leisure
    • Senior Care Products
    • Travel
    • Business & Commerce
    • Consumer Attitudes

    Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.

    World Data Lab: Consumer outlook...
    Aging Consumer Influence
    Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.
    Impact Areas Financial Services, Healthcare, Leisure, Senior Care Products, Travel
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Responsible Metaverse Governance
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Digital governance
    • Metaverse development
    • Technology ethics
    • Cybersecurity
    • Emerging Technology
    • Government & Politics

    Establishing ethical governance frameworks for the metaverse, emphasizing stakeholder engagement, transparency, and regulatory compliance.

    World Economic Forum: Responsible metaverse...
    Responsible Metaverse Governance
    Establishing ethical governance frameworks for the metaverse, emphasizing stakeholder engagement, transparency, and regulatory compliance.
    Impact Areas Digital governance, Metaverse development, Technology ethics
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Cybersecurity, Emerging Technology, Government & Politics
  • Accessible Metaverse Design
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Assistive technology
    • Diversity and Inclusion
    • User Interface Design
    • Culture
    • Digital Platforms
    • Emerging Technology

    Prioritizing accessibility and inclusivity in metaverse design, ensuring equal participation for users of diverse abilities and backgrounds.

    World Economic Forum: Responsible metaverse...
    Accessible Metaverse Design
    Prioritizing accessibility and inclusivity in metaverse design, ensuring equal participation for users of diverse abilities and backgrounds.
    Impact Areas Assistive technology, Diversity and Inclusion, User Interface Design
    Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Digital Platforms, Emerging Technology
  • Rural Revitalization & Migration
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Real estate
    • Retail
    • Rural Development
    • Urban planning
    • Business & Commerce
    • Consumer Attitudes
    • Lifestyle

    Consumers are migrating from urban centers to suburban and rural areas, seeking affordability and a simpler lifestyle.

    WGSN: Future consumer 2026
    Rural Revitalization & Migration
    Consumers are migrating from urban centers to suburban and rural areas, seeking affordability and a simpler lifestyle.
    Impact Areas Real estate, Retail, Rural Development, Urban planning
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Lifestyle
  • Prioritizing Minorstones & Joy
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Marketing
    • Mental Wellness
    • Product Development
    • Retail
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.

    WGSN: Future consumer 2026
    Prioritizing Minorstones & Joy
    Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.
    Impact Areas Marketing, Mental Wellness, Product Development, Retail
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Care & Community Focus
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Healthcare
    • Sustainability
    • Wellness
    • Consumer Attitudes
    • Culture
    • Sustainability

    Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.

    WGSN: Future consumer 2026
    Care & Community Focus
    Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.
    Impact Areas Community Development, Healthcare, Sustainability, Wellness
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Sustainability
  • Rejecting Burnout Culture
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Marketing
    • Mental Health Services
    • Wellness Products
    • Workplace Culture
    • Consumer Attitudes
    • Health & Wellness
    • The Workplace

    Consumers are rejecting the pressure of 'bounce-back' culture and prioritizing rest and recovery.

    WGSN: Future consumer 2026
    Rejecting Burnout Culture
    Consumers are rejecting the pressure of 'bounce-back' culture and prioritizing rest and recovery.
    Impact Areas Marketing, Mental Health Services, Wellness Products, Workplace Culture
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness, The Workplace
  • Positive Socioeconomic Impact
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Environment
    • Labor Market
    • Life Expectancy
    • Poverty
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    The socioeconomic impact of innovation is mostly positive, with improvements in labor productivity and poverty reduction.

    WIPO: Global innovation index 2024
    Positive Socioeconomic Impact
    The socioeconomic impact of innovation is mostly positive, with improvements in labor productivity and poverty reduction.
    Impact Areas Environment, Labor Market, Life Expectancy, Poverty
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Emerging Technology, Global Challenges
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