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Trends Themes The Power of Community and Connection

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The Power of Community and Connection 455
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Inclusion Imperative for Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Culture

    Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.

    Kantar: Marketing trends 2025
    Inclusion Imperative for Growth
    Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.
    Impact Areas Brand Building, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes, Culture
  • Inclusive and Empathetic Design
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Accessibility Design
    • Community Development
    • Public Space Design
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Kindred promotes inclusivity and community well-being through diverse color palettes and human-centric design solutions.

    Sherwin Williams: Colormix 2025 lookbook
    Inclusive and Empathetic Design
    Kindred promotes inclusivity and community well-being through diverse color palettes and human-centric design solutions.
    Impact Areas Accessibility Design, Community Development, Public Space Design
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Increased Board Diversity
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Foundation Governance
    • Leadership Diversity
    • Representation in Philanthropy
    • Business & Commerce
    • Culture

    Family foundation boards are becoming more racially and LGBTQ+ diverse, reflecting broader societal shifts.

    Family Philanthropy: Trends 2025 results...
    Increased Board Diversity
    Family foundation boards are becoming more racially and LGBTQ+ diverse, reflecting broader societal shifts.
    Impact Areas Foundation Governance, Leadership Diversity, Representation in Philanthropy
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture
  • Indie & AA Opportunity
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • AA Games
    • AAA Games
    • Indie Games
    • Business & Commerce
    • Entertainment

    The challenges faced by AAA studios are creating opportunities for indie and AA developers to thrive.

    Newzoo: Global Games Market Report
    Indie & AA Opportunity
    The challenges faced by AAA studios are creating opportunities for indie and AA developers to thrive.
    Impact Areas AA Games, AAA Games, Indie Games
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Entertainment
  • Indie Animation Boom
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Animation
    • Entertainment
    • online communities
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    Indie animators are creating mainstream hits online, building dedicated fandoms, and driving the growth of animated series.

    YouTube: Global trends report
    Indie Animation Boom
    Indie animators are creating mainstream hits online, building dedicated fandoms, and driving the growth of animated series.
    Impact Areas Animation, Entertainment, online communities
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Entertainment
  • Influencer Format Focus
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Strategy
    • Influencer marketing
    • Media Planning
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    The unique format and distribution potential of an influencer's content are becoming more important than their personality or follower count.

    TheNetworkOne: Social media marketing trends...
    Influencer Format Focus
    The unique format and distribution potential of an influencer's content are becoming more important than their personality or follower count.
    Impact Areas Content Strategy, Influencer marketing, Media Planning
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Influencer Marketing Impact
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fundraising
    • Marketing
    • Public awareness
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.

    HubSpot: Nonprofit marketing and fundraising...
    Influencer Marketing Impact
    Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.
    Impact Areas Fundraising, Marketing, Public awareness
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Influencers Drive Trust
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand awareness
    • Community Building
    • Player Acquisition
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Influencer marketing is becoming a key channel for building credibility and connecting with iGaming players, particularly in regulated markets.

    Softswiss: iGaming Trends 2025
    Influencers Drive Trust
    Influencer marketing is becoming a key channel for building credibility and connecting with iGaming players, particularly in regulated markets.
    Impact Areas Brand awareness, Community Building, Player Acquisition
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Integrated Sustainability Lifestyle
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Agriculture
    • Consumer goods
    • Energy
    • Fashion
    • Consumer Attitudes
    • Lifestyle
    • Sustainability

    Sustainability is becoming deeply integrated into lifestyles, influencing choices from food to energy consumption.

    Abstrato Ventures: Macrotendencias 2024 2025
    Integrated Sustainability Lifestyle
    Sustainability is becoming deeply integrated into lifestyles, influencing choices from food to energy consumption.
    Impact Areas Agriculture, Consumer goods, Energy, Fashion
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Lifestyle, Sustainability
  • Intentional Dating
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Dating apps
    • Relationships
    • Social Interactions
    • Consumer Attitudes
    • Intimacy

    Singles are prioritizing clarity and purpose in their dating lives, moving away from casual situationships and towards more meaningful connections.

    Tinder: Year in Swipe 2024...
    Intentional Dating
    Singles are prioritizing clarity and purpose in their dating lives, moving away from casual situationships and towards more meaningful connections.
    Impact Areas Dating apps, Relationships, Social Interactions
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Intimacy
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