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Trends Themes The Power of Community and Connection

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The Power of Community and Connection 455
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • “Hawk Tuah” Drives Spitting Trend
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Pop Culture
    • Pornography Consumption
    • Social Media Trends
    • Culture
    • Digital Platforms
    • Intimacy

    The viral "Hawk Tuah" phenomenon, sparked by a viral video, led to a significant increase in searches related to spitting, reflecting the influence of social media and pop culture on pornographic trends.

    PornHub: 2024 year in review
    “Hawk Tuah” Drives Spitting Trend
    The viral "Hawk Tuah" phenomenon, sparked by a viral video, led to a significant increase in searches related to spitting, reflecting the influence of social…
    Impact Areas Pop Culture, Pornography Consumption, Social Media Trends
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Culture, Digital Platforms, Intimacy
  • Abundant Media Planning
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Advertising
    • Marketing
    • Media Planning
    • Brands & Advertising
    • Business & Commerce

    The increasing diversity of media channels presents opportunities for brands to drive growth through strategic combinations, requiring holistic planning and adaptation to platform-specific algorithms.

    WARC: The future of media...
    Abundant Media Planning
    The increasing diversity of media channels presents opportunities for brands to drive growth through strategic combinations, requiring holistic planning and adaptation to platform-specific algorithms.
    Impact Areas Advertising, Marketing, Media Planning
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Accessible Metaverse Design
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Assistive technology
    • Diversity and Inclusion
    • User Interface Design
    • Culture
    • Digital Platforms
    • Emerging Technology

    Prioritizing accessibility and inclusivity in metaverse design, ensuring equal participation for users of diverse abilities and backgrounds.

    World Economic Forum: Responsible metaverse...
    Accessible Metaverse Design
    Prioritizing accessibility and inclusivity in metaverse design, ensuring equal participation for users of diverse abilities and backgrounds.
    Impact Areas Assistive technology, Diversity and Inclusion, User Interface Design
    Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Digital Platforms, Emerging Technology
  • Accessible Status through Blank Street
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Food and beverage
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Blank Street is challenging traditional notions of status by offering accessible luxury and personalization, allowing consumers to create their own cultural capital.

    House Captain: StratTape Vol. 2
    Accessible Status through Blank Street
    Blank Street is challenging traditional notions of status by offering accessible luxury and personalization, allowing consumers to create their own cultural capital.
    Impact Areas Consumer Behavior, Food and beverage, Retail
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Account-Based Everything (ABE)
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Customer Success
    • Marketing
    • Product Development
    • Sales
    • Brands & Advertising
    • Business & Commerce

    ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey.

    B2B Group: B2b media in...
    Account-Based Everything (ABE)
    ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey.
    Impact Areas Customer Success, Marketing, Product Development, Sales
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Age of Lore
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Entertainment
    • Marketing
    • Social Media
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Audiences are actively shaping narratives and creating lore around entertainment, blurring the lines between fan and creator.

    Horizon Media: Top trends 2025
    Age of Lore
    Audiences are actively shaping narratives and creating lore around entertainment, blurring the lines between fan and creator.
    Impact Areas Entertainment, Marketing, Social Media
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • Agile and Authentic Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand marketing
    • Content Strategy
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.

    Webby: 2025 trend report: It's...
    Agile and Authentic Marketing
    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.
    Impact Areas Brand marketing, Content Strategy, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Agile Teams for Fleeting Trends
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Brand strategy
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.

    Artlist: Trend report 2025
    Agile Teams for Fleeting Trends
    The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.
    Impact Areas Brand strategy, Content creation, Marketing, Social Media
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Agritourism Evolution
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Agriculture
    • Sustainable food systems
    • Tourism industry
    • Food & Drink
    • Global Challenges
    • Travel & Tourism

    Agritourism expands beyond traditional farm visits, incorporating slow adventure, sustainability, and rewilding projects.

    Lemongrass: Travel trend report 2025
    Agritourism Evolution
    Agritourism expands beyond traditional farm visits, incorporating slow adventure, sustainability, and rewilding projects.
    Impact Areas Agriculture, Sustainable food systems, Tourism industry
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Food & Drink, Global Challenges, Travel & Tourism
  • AI-Powered Creative Empowerment
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Content creation
    • Innovation
    • Marketing
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    AI tools are democratizing creativity, enabling brands and users to generate innovative content more easily.

    TikTok: What's Next 2025 Trend...
    AI-Powered Creative Empowerment
    AI tools are democratizing creativity, enabling brands and users to generate innovative content more easily.
    Impact Areas Content creation, Innovation, Marketing
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Emerging Technology
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