Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Sustainability is becoming deeply integrated into lifestyles, influencing choices from food to energy consumption.
Integrated Sustainability Lifestyle- The Power of Community and Connection
- Values-Driven Consumption
- Agriculture
- Consumer goods
- Energy
- Fashion
- Consumer Attitudes
- Lifestyle
- Sustainability
Sustainability is becoming deeply integrated into lifestyles, influencing choices from food to energy consumption.
Abstrato Ventures: Macrotendencias 2024 2025Integrated Sustainability Lifestyle
Sustainability is becoming deeply integrated into lifestyles, influencing choices from food to energy consumption.
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Short Trend Summary
Remote work is becoming a permanent fixture, with flexibility as a key demand for professionals.
Remote Work and Flexibility- Navigating Global Uncertainty
- The Power of Community and Connection
- Human resources
- Management
- Real estate
- Technology
- Business & Commerce
- Lifestyle
- The Workplace
Abstrato Ventures: Macrotendencias 2024 2025Remote Work and Flexibility
Remote work is becoming a permanent fixture, with flexibility as a key demand for professionals.
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Short Trend Summary
Mental and physical health are central concerns, driving a holistic approach to well-being.
Holistic Wellbeing Focus- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Food and beverage
- Healthcare
- Technology
- Wellness industry
- Health & Wellness
- Lifestyle
Abstrato Ventures: Macrotendencias 2024 2025Holistic Wellbeing Focus
Mental and physical health are central concerns, driving a holistic approach to well-being.
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Short Trend Summary
Consumers are prioritizing experiences over material possessions, driving demand for immersive travel and events.
Experience Economy Growth- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Entertainment
- Hospitality
- Retail
- Tourism
- Consumer Attitudes
- Culture
- Travel & Tourism
Consumers are prioritizing experiences over material possessions, driving demand for immersive travel and events.
Abstrato Ventures: Macrotendencias 2024 2025Experience Economy Growth
Consumers are prioritizing experiences over material possessions, driving demand for immersive travel and events.
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Short Trend Summary
E-commerce is becoming more social and interactive, with a focus on sustainability.
Social & Sustainable E-commerce- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Values-Driven Consumption
- E-commerce
- Logistics
- Retail
- Social Media
- Business & Commerce
- Sustainability
Abstrato Ventures: Macrotendencias 2024 2025Social & Sustainable E-commerce
E-commerce is becoming more social and interactive, with a focus on sustainability.
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Short Trend Summary
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.
Brand-Performance Convergence- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Marketing
- Measurement
- Team Structures
- Brands & Advertising
- Business & Commerce
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.
Smartly: Digital Advertising Trends 2025Brand-Performance Convergence
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.
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Short Trend Summary
Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.
Budget Shift to Walled Gardens- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Budget Allocation
- Media Buying
- Programmatic Advertising
- Social Media Platforms
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.
Smartly: Digital Advertising Trends 2025Budget Shift to Walled Gardens
Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.
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Short Trend Summary
Brands are increasingly leveraging conversational commerce through SMS and DM to engage in personalized dialogues with customers and drive conversions.
Rise of Conversational Commerce- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Conversion Optimization
- Customer Engagement
- Messaging Apps
- Personalized Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands are increasingly leveraging conversational commerce through SMS and DM to engage in personalized dialogues with customers and drive conversions.
Smartly: Digital Advertising Trends 2025Rise of Conversational Commerce
Brands are increasingly leveraging conversational commerce through SMS and DM to engage in personalized dialogues with customers and drive conversions.
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Short Trend Summary
Mobile gaming experienced a resurgence in 2024, with IAP revenue reaching $80.9 billion, driven by growth in Strategy and Puzzle genres.
Mobile Gaming Rebounds- Experiences Over Material Goods
- The Power of Community and Connection
- Mobile Gaming
- Puzzle Games
- Strategy Games
- Business & Commerce
- Entertainment
Mobile gaming experienced a resurgence in 2024, with IAP revenue reaching $80.9 billion, driven by growth in Strategy and Puzzle genres.
Sensor Tower: State of mobile...Mobile Gaming Rebounds
Mobile gaming experienced a resurgence in 2024, with IAP revenue reaching $80.9 billion, driven by growth in Strategy and Puzzle genres.
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Short Trend Summary
Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.
Social App Dominance Continues- The Power of Community and Connection
- Values-Driven Consumption
- Digital Advertising
- Social Media
- Social Messaging
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.
Sensor Tower: State of mobile...Social App Dominance Continues
Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.