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Trends Themes The Power of Community and Connection

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The Power of Community and Connection 455
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Holistic Wellbeing Focus
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Food and beverage
    • Healthcare
    • Technology
    • Wellness industry
    • Health & Wellness
    • Lifestyle

    Mental and physical health are central concerns, driving a holistic approach to well-being.

    Abstrato Ventures: Macrotendencias 2024 2025
    Holistic Wellbeing Focus
    Mental and physical health are central concerns, driving a holistic approach to well-being.
    Impact Areas Food and beverage, Healthcare, Technology, Wellness industry
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Health & Wellness, Lifestyle
  • Home Under Construction
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Home improvement
    • Interior Design
    • Real estate
    • Smart home technology
    • Brands & Advertising
    • Consumer Attitudes
    • The Home

    The concept of 'home' is evolving beyond traditional ideals, emphasizing individuality, comfort, and adaptability in the face of economic and social changes.

    Mintel: 2025 global consumer trends
    Home Under Construction
    The concept of 'home' is evolving beyond traditional ideals, emphasizing individuality, comfort, and adaptability in the face of economic and social changes.
    Impact Areas Home improvement, Interior Design, Real estate, Smart home technology
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, The Home
  • Human Renaissance in Creativity
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Content creation
    • Design
    • Filmmaking
    • Marketing
    • Culture
    • Emerging Technology
    • Media & Information

    A resurgence of human creativity and emotional depth in response to the rise of AI, emphasizing authentic storytelling and culturally nuanced experiences.

    Artlist: Trend report 2025
    Human Renaissance in Creativity
    A resurgence of human creativity and emotional depth in response to the rise of AI, emphasizing authentic storytelling and culturally nuanced experiences.
    Impact Areas Content creation, Design, Filmmaking, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Emerging Technology, Media & Information
  • Human-Centered PR
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Audience Engagement
    • Brand Building
    • Public perception
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    PR is shifting towards genuine audience connection through authenticity, diversity, and personalized engagement.

    PR Lab: Public relations trends...
    Human-Centered PR
    PR is shifting towards genuine audience connection through authenticity, diversity, and personalized engagement.
    Impact Areas Audience Engagement, Brand Building, Public perception
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Human-Centric and Artisanal Design
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Architecture
    • Interior Design
    • Material Science
    • Culture
    • Lifestyle
    • The Home

    A focus on human connection, craftsmanship, and natural materials in design.

    Dulux: International colour trends 2025
    Human-Centric and Artisanal Design
    A focus on human connection, craftsmanship, and natural materials in design.
    Impact Areas Architecture, Interior Design, Material Science
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Lifestyle, The Home
  • Human-Centric Retail
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Customer service
    • Retail Strategy
    • Staff Training
    • Technology
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The in-store experience is being redefined, with a renewed emphasis on human interaction and personalized service.

    McKinsey: The state of fashion...
    Human-Centric Retail
    The in-store experience is being redefined, with a renewed emphasis on human interaction and personalized service.
    Impact Areas Customer service, Retail Strategy, Staff Training, Technology
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Human-Centric Technology
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • AI Integration
    • Customer Experience
    • Product Development
    • Service Design
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Technology is moving behind the scenes, enabling more human and authentic interactions, prioritizing seamless experiences that feel less digital.

    Red Antler: 2025 State of...
    Human-Centric Technology
    Technology is moving behind the scenes, enabling more human and authentic interactions, prioritizing seamless experiences that feel less digital.
    Impact Areas AI Integration, Customer Experience, Product Development, Service Design
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Human-Led AI Culture Creation
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Brand Experience
    • Marketing
    • Brands & Advertising
    • Culture
    • Emerging Technology

    AI is a powerful tool for enhancing culture, but human creativity and diversity remain essential for authentic cultural experiences.

    Jack Morton: 5 cultural truths...
    Human-Led AI Culture Creation
    AI is a powerful tool for enhancing culture, but human creativity and diversity remain essential for authentic cultural experiences.
    Impact Areas Advertising, Brand Experience, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Emerging Technology
  • Humanizing AI Content
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Audience Engagement
    • Brand Building
    • Content creation
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    While AI is automating content creation, the human touch remains crucial for adding authenticity, personality, and emotional connection.

    TheNetworkOne: Social media marketing trends...
    Humanizing AI Content
    While AI is automating content creation, the human touch remains crucial for adding authenticity, personality, and emotional connection.
    Impact Areas Audience Engagement, Brand Building, Content creation
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Digital Platforms, Emerging Technology, Media & Information
  • Humor Outperforms Polish
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Personality
    • Content Marketing
    • Social Media Engagement
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Memes and funny posts are outperforming highly-produced, product-focused content, demonstrating the power of lighthearted engagement.

    HubSpot: 2024 social trends report
    Humor Outperforms Polish
    Memes and funny posts are outperforming highly-produced, product-focused content, demonstrating the power of lighthearted engagement.
    Impact Areas Brand Personality, Content Marketing, Social Media Engagement
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
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