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Trends Themes The Power of Community and Connection

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The Power of Community and Connection 455
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Gen Z Embraces AI Tools
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Education
    • Employment
    • Technology
    • Business & Commerce
    • Emerging Technology
    • Lifestyle

    Gen Z is adopting AI for productivity and self-improvement, despite concerns about its impact on creativity and human connection.

    PION: Youth trends report 2024
    Gen Z Embraces AI Tools
    Gen Z is adopting AI for productivity and self-improvement, despite concerns about its impact on creativity and human connection.
    Impact Areas Education, Employment, Technology
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Emerging Technology, Lifestyle
  • Gen Z Gender Divide
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Marketing
    • Politics
    • Social Activism
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.

    Ipsos: Almanac 2025
    Gen Z Gender Divide
    Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.
    Impact Areas Branding, Marketing, Politics, Social Activism
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Gen Z Reshapes Loyalty
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Customer Experience
    • Loyalty Programs
    • Travel marketing
    • Brands & Advertising
    • Business & Commerce
    • Travel & Tourism

    Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.

    Publicis Sapient: Guide to Next...
    Gen Z Reshapes Loyalty
    Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.
    Impact Areas Customer Experience, Loyalty Programs, Travel marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Travel & Tourism
  • Gen Z Values Authenticity
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Brand strategy
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes

    Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.

    DCDX: Gen Z's top 25...
    Gen Z Values Authenticity
    Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.
    Impact Areas Advertising, Brand strategy, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Gen Z Values Drive Loyalty
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Loyalty
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Gen Z's focus on sustainability, purpose, and authenticity is shaping brand loyalty strategies.

    Publicis Sapient: Guide to Next...
    Gen Z Values Drive Loyalty
    Gen Z's focus on sustainability, purpose, and authenticity is shaping brand loyalty strategies.
    Impact Areas Brand Loyalty, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Gen-Z as Largest Generation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Marketing
    • Product Development
    • Retail
    • Technology
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.

    World Data Lab: Consumer outlook...
    Gen-Z as Largest Generation
    Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
    Impact Areas Advertising, Marketing, Product Development, Retail, Technology
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Generation Blur
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Family Dynamics
    • Housing
    • Marketing
    • Product Development
    • Consumer Attitudes
    • Culture
    • Family

    Traditional generational boundaries are dissolving, with attitudes and behaviors becoming more fluid across age groups.

    Dentsu: Creative trends 2025 fragment...
    Generation Blur
    Traditional generational boundaries are dissolving, with attitudes and behaviors becoming more fluid across age groups.
    Impact Areas Family Dynamics, Housing, Marketing, Product Development
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Family
  • Generational Digital Divide
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Marketing
    • Media Consumption
    • Technology Adoption
    • Consumer Attitudes
    • Digital Platforms
    • Media & Information

    A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.

    Activate: Technology and media outlook...
    Generational Digital Divide
    A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.
    Impact Areas Marketing, Media Consumption, Technology Adoption
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms, Media & Information
  • Gentle Movement & Mindfulness
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fitness Industry
    • Mental Health Resources
    • Mindfulness Apps
    • Workplace Wellness Programs
    • Health & Wellness
    • Lifestyle

    Individuals are finding value in less intense forms of movement, mindfulness practices, and prioritizing mental breaks for wellbeing.

    Lululemon: Global wellbeing report
    Gentle Movement & Mindfulness
    Individuals are finding value in less intense forms of movement, mindfulness practices, and prioritizing mental breaks for wellbeing.
    Impact Areas Fitness Industry, Mental Health Resources, Mindfulness Apps, Workplace Wellness Programs
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Health & Wellness, Lifestyle
  • Go Getaways & Adventure
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Adventure tourism
    • Outdoor Recreation
    • Travel Agencies
    • Consumer Attitudes
    • Travel & Tourism

    Travelers increasingly seek active and unique experiences, with a growing interest in adventure tourism.

    Hilton: 2025 trends report fact...
    Go Getaways & Adventure
    Travelers increasingly seek active and unique experiences, with a growing interest in adventure tourism.
    Impact Areas Adventure tourism, Outdoor Recreation, Travel Agencies
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
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