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Trends Themes The Power of Community and Connection

Your trends

The Power of Community and Connection 455
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Leveraging Unspoken Truths
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand marketing
    • Consumer Engagement
    • Product authenticity
    • Brands & Advertising
    • Consumer Attitudes

    Brands are tapping into relatable, unspoken consumer truths to create authentic connections and drive engagement, turning shared experiences into powerful campaigns.

    Contagious: Grand prix insights 2024
    Leveraging Unspoken Truths
    Brands are tapping into relatable, unspoken consumer truths to create authentic connections and drive engagement, turning shared experiences into powerful campaigns.
    • Brands & Advertising
    • Consumer Attitudes
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Brand marketing, Consumer Engagement, Product authenticity
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes
  • Knowledge as Social Capital
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Education
    • Hospitality
    • Travel
    • Workspaces
    • Business & Commerce
    • Culture
    • Travel & Tourism

    The pursuit of knowledge and personal growth is driving the rise of new knowledge hubs and educational travel experiences.

    Design Hotels: Further forecast 2025
    Knowledge as Social Capital
    The pursuit of knowledge and personal growth is driving the rise of new knowledge hubs and educational travel experiences.
    • Business & Commerce
    • Culture
    • Travel & Tourism
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Education, Hospitality, Travel, Workspaces
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, Travel & Tourism
  • Kiss-met & Spontaneity
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Dating expectations
    • Relationship development
    • Social Interactions
    • Culture
    • Intimacy

    Singles are embracing unplanned encounters and spontaneous connections, prioritizing authentic experiences over strict dating rules.

    Tinder: Year in Swipe 2024...
    Kiss-met & Spontaneity
    Singles are embracing unplanned encounters and spontaneous connections, prioritizing authentic experiences over strict dating rules.
    • Culture
    • Intimacy
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Dating expectations, Relationship development, Social Interactions
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Intimacy
  • Kaleidoscopic Worldview
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Messaging
    • Cultural Norms
    • Political Discourse
    • Social Values
    • Consumer Attitudes
    • Culture

    Individuals are embracing fluidity and rejecting absolute truths, leading to a more nuanced and multifaceted understanding of the world.

    Juan Isaza: Tendencias 2025
    Kaleidoscopic Worldview
    Individuals are embracing fluidity and rejecting absolute truths, leading to a more nuanced and multifaceted understanding of the world.
    • Consumer Attitudes
    • Culture
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Brand Messaging, Cultural Norms, Political Discourse, Social Values
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture
  • Intuitive, Freestyle Cooking
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Food & Beverage
    • Publishing
    • Social Media
    • Culture
    • Digital Platforms
    • Food & Drink

    Consumers are moving away from strict recipes and embracing improvisation and experimentation in the kitchen, driven by social media platforms like TikTok.

    Nourish: 2025 food agriculture trend...
    Intuitive, Freestyle Cooking
    Consumers are moving away from strict recipes and embracing improvisation and experimentation in the kitchen, driven by social media platforms like TikTok.
    • Culture
    • Digital Platforms
    • Food & Drink
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Food & Beverage, Publishing, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Digital Platforms, Food & Drink
  • Intentional Dating
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Dating apps
    • Relationships
    • Social Interactions
    • Consumer Attitudes
    • Intimacy

    Singles are prioritizing clarity and purpose in their dating lives, moving away from casual situationships and towards more meaningful connections.

    Tinder: Year in Swipe 2024...
    Intentional Dating
    Singles are prioritizing clarity and purpose in their dating lives, moving away from casual situationships and towards more meaningful connections.
    • Consumer Attitudes
    • Intimacy
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Dating apps, Relationships, Social Interactions
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Intimacy
  • Integrated Sustainability Lifestyle
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Agriculture
    • Consumer goods
    • Energy
    • Fashion
    • Consumer Attitudes
    • Lifestyle
    • Sustainability

    Sustainability is becoming deeply integrated into lifestyles, influencing choices from food to energy consumption.

    Abstrato Ventures: Macrotendencias 2024 2025
    Integrated Sustainability Lifestyle
    Sustainability is becoming deeply integrated into lifestyles, influencing choices from food to energy consumption.
    • Consumer Attitudes
    • Lifestyle
    • Sustainability
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Agriculture, Consumer goods, Energy, Fashion
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Lifestyle, Sustainability
  • Influencers Drive Trust
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand awareness
    • Community Building
    • Player Acquisition
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Influencer marketing is becoming a key channel for building credibility and connecting with iGaming players, particularly in regulated markets.

    Softswiss: iGaming Trends 2025
    Influencers Drive Trust
    Influencer marketing is becoming a key channel for building credibility and connecting with iGaming players, particularly in regulated markets.
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Brand awareness, Community Building, Player Acquisition
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Influencer Marketing Impact
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fundraising
    • Marketing
    • Public awareness
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.

    HubSpot: Nonprofit marketing and fundraising...
    Influencer Marketing Impact
    Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.
    • Brands & Advertising
    • Business & Commerce
    • Culture
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Fundraising, Marketing, Public awareness
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Influencer Format Focus
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Strategy
    • Influencer marketing
    • Media Planning
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    The unique format and distribution potential of an influencer's content are becoming more important than their personality or follower count.

    TheNetworkOne: Social media marketing trends...
    Influencer Format Focus
    The unique format and distribution potential of an influencer's content are becoming more important than their personality or follower count.
    • Brands & Advertising
    • Digital Platforms
    • Media & Information
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Content Strategy, Influencer marketing, Media Planning
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
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