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Trends Themes The Power of Community and Connection

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The Power of Community and Connection 455
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Loyalty Program Growth
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Customer Relationship Management
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Loyalty programs are shifting from customer retention to customer acquisition tools.

    Statista: Consumer trends 2025
    Loyalty Program Growth
    Loyalty programs are shifting from customer retention to customer acquisition tools.
    Impact Areas Customer Relationship Management, Marketing, Retail
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Loud Looking
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Communication styles
    • Online dating profiles
    • Relationship expectations
    • Consumer Attitudes
    • Intimacy

    Singles are explicitly stating their needs and desires on dating profiles, moving away from vague descriptions and embracing direct communication.

    Tinder: Year in Swipe 2024...
    Loud Looking
    Singles are explicitly stating their needs and desires on dating profiles, moving away from vague descriptions and embracing direct communication.
    Impact Areas Communication styles, Online dating profiles, Relationship expectations
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Consumer Attitudes, Intimacy
  • Longevity-Focused Eating
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Food & Beverage
    • Healthcare
    • Wellness
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Consumers are increasingly prioritizing their diets for longevity and healthspan, focusing on nutrient-rich foods and Blue Zone principles.

    Nourish: 2025 food agriculture trend...
    Longevity-Focused Eating
    Consumers are increasingly prioritizing their diets for longevity and healthspan, focusing on nutrient-rich foods and Blue Zone principles.
    Impact Areas Food & Beverage, Healthcare, Wellness
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Longevity through Connection
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Community Development
    • Healthcare
    • Travel
    • Wellness
    • Consumer Attitudes
    • Culture
    • Health & Wellness

    Social connection is emerging as a key factor in longevity, driving demand for experiences that foster community and well-being.

    Design Hotels: Further forecast 2025
    Longevity through Connection
    Social connection is emerging as a key factor in longevity, driving demand for experiences that foster community and well-being.
    Impact Areas Community Development, Healthcare, Travel, Wellness
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Health & Wellness
  • Localized Impact: Action Over Words
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Trust
    • Community Development
    • Corporate Social Responsibility
    • Sustainability
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    Brands are moving beyond purpose-driven campaigns to impact-driven initiatives that deliver tangible, sustainable solutions for local communities.

    D&AD: Trend report
    Localized Impact: Action Over Words
    Brands are moving beyond purpose-driven campaigns to impact-driven initiatives that deliver tangible, sustainable solutions for local communities.
    Impact Areas Brand Trust, Community Development, Corporate Social Responsibility, Sustainability
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • Living Fences for Privacy
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Environmental conservation
    • landscaping
    • Real estate
    • Consumer Attitudes
    • Sustainability
    • The Home

    Living fences are replacing traditional fences, offering aesthetic and ecological benefits while enhancing privacy.

    Garden Media: 2025 garden trends
    Living Fences for Privacy
    Living fences are replacing traditional fences, offering aesthetic and ecological benefits while enhancing privacy.
    Impact Areas Environmental conservation, landscaping, Real estate
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Sustainability, The Home
  • Livestream Commerce Growth
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Building
    • E-commerce
    • Social Commerce
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment.

    Kantar: Marketing trends 2025
    Livestream Commerce Growth
    Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment.
    Impact Areas Brand Building, E-commerce, Social Commerce
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Live Events Experience Enhancement
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Exhibitions
    • Live Events
    • Music
    • Sports
    • Business & Commerce
    • Entertainment

    Consumer demand for live events and experiences is growing, driving investment in new venues and technologies.

    Activate Consulting: Technology and media...
    Live Events Experience Enhancement
    Consumer demand for live events and experiences is growing, driving investment in new venues and technologies.
    Impact Areas Exhibitions, Live Events, Music, Sports
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Entertainment
  • Lime Bikes and Social Mobility
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Transportation
    • Urban planning
    • youth culture
    • Brands & Advertising
    • Culture
    • Global Challenges

    Lime bikes are transforming urban transportation and becoming a symbol of social mobility, offering affordable and convenient access to opportunities for Gen Z.

    House Captain: StratTape Vol. 2
    Lime Bikes and Social Mobility
    Lime bikes are transforming urban transportation and becoming a symbol of social mobility, offering affordable and convenient access to opportunities for Gen Z.
    Impact Areas Transportation, Urban planning, youth culture
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Global Challenges
  • Levity & Laughter: Humor Connects
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Branding
    • Social Media Marketing
    • Brands & Advertising
    • Culture
    • Digital Platforms

    Humor remains a powerful tool in advertising, fostering connection with audiences and driving engagement across social media platforms.

    Adobe: Creative trends report 2025
    Levity & Laughter: Humor Connects
    Humor remains a powerful tool in advertising, fostering connection with audiences and driving engagement across social media platforms.
    Impact Areas Advertising, Branding, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Digital Platforms
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