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Trends Themes The Power of Community and Connection

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The Power of Community and Connection 455
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Localized Impact: Action Over Words
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Trust
    • Community Development
    • Corporate Social Responsibility
    • Sustainability
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    Brands are moving beyond purpose-driven campaigns to impact-driven initiatives that deliver tangible, sustainable solutions for local communities.

    D&AD: Trend report
    Localized Impact: Action Over Words
    Brands are moving beyond purpose-driven campaigns to impact-driven initiatives that deliver tangible, sustainable solutions for local communities.
    Impact Areas Brand Trust, Community Development, Corporate Social Responsibility, Sustainability
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • Longevity through Connection
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Community Development
    • Healthcare
    • Travel
    • Wellness
    • Consumer Attitudes
    • Culture
    • Health & Wellness

    Social connection is emerging as a key factor in longevity, driving demand for experiences that foster community and well-being.

    Design Hotels: Further forecast 2025
    Longevity through Connection
    Social connection is emerging as a key factor in longevity, driving demand for experiences that foster community and well-being.
    Impact Areas Community Development, Healthcare, Travel, Wellness
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Health & Wellness
  • Longevity-Focused Eating
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Food & Beverage
    • Healthcare
    • Wellness
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Consumers are increasingly prioritizing their diets for longevity and healthspan, focusing on nutrient-rich foods and Blue Zone principles.

    Nourish: 2025 food agriculture trend...
    Longevity-Focused Eating
    Consumers are increasingly prioritizing their diets for longevity and healthspan, focusing on nutrient-rich foods and Blue Zone principles.
    Impact Areas Food & Beverage, Healthcare, Wellness
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Loud Looking
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Communication styles
    • Online dating profiles
    • Relationship expectations
    • Consumer Attitudes
    • Intimacy

    Singles are explicitly stating their needs and desires on dating profiles, moving away from vague descriptions and embracing direct communication.

    Tinder: Year in Swipe 2024...
    Loud Looking
    Singles are explicitly stating their needs and desires on dating profiles, moving away from vague descriptions and embracing direct communication.
    Impact Areas Communication styles, Online dating profiles, Relationship expectations
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Consumer Attitudes, Intimacy
  • Loyalty Program Growth
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Customer Relationship Management
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Loyalty programs are shifting from customer retention to customer acquisition tools.

    Statista: Consumer trends 2025
    Loyalty Program Growth
    Loyalty programs are shifting from customer retention to customer acquisition tools.
    Impact Areas Customer Relationship Management, Marketing, Retail
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Luxury Brand Authenticity & Values
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand positioning
    • Customer relationships
    • Marketing communications
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Luxury shoppers increasingly expect brands to reflect societal values, express individuality, and build genuine connections.

    Ipsos: Snapchat exploring trends in...
    Luxury Brand Authenticity & Values
    Luxury shoppers increasingly expect brands to reflect societal values, express individuality, and build genuine connections.
    Impact Areas Brand positioning, Customer relationships, Marketing communications
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Luxury Travel Reshapes Industry
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Experiences
    • Hospitality
    • Luxury Goods
    • Business & Commerce
    • Consumer Attitudes
    • Travel & Tourism

    Luxury travelers continue to influence travel trends, prioritizing unique experiences and driving demand for high-end accommodations.

    Hilton: 2025 trends report
    Luxury Travel Reshapes Industry
    Luxury travelers continue to influence travel trends, prioritizing unique experiences and driving demand for high-end accommodations.
    Impact Areas Experiences, Hospitality, Luxury Goods
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
  • Mainstream Culture Embrace
    • The Power of Community and Connection
    • Values-Driven Consumption
    • cultural trends
    • Music Industry
    • podcast industry
    • Brands & Advertising
    • Culture
    • Entertainment

    Despite their reputation for niche tastes, Gen Z is increasingly embracing mainstream music and podcasts, driving the popularity of global artists and cultural moments.

    Spotify: Culture Next Report
    Mainstream Culture Embrace
    Despite their reputation for niche tastes, Gen Z is increasingly embracing mainstream music and podcasts, driving the popularity of global artists and cultural moments.
    Impact Areas cultural trends, Music Industry, podcast industry
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Entertainment
  • Marketing with Real People
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Consumer Behavior
    • Brands & Advertising
    • Consumer Attitudes

    Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing.

    McKinsey: Contagious IQ download 2024
    Marketing with Real People
    Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing.
    Impact Areas Advertising, Branding, Consumer Behavior
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Mass Customization of Work
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Employee engagement
    • Performance Management
    • Work-life balance
    • Business & Commerce
    • The Workplace

    The consumer mentality is driving demand for personalized work experiences, including how, what, and where work is done.

    Mercer: HR trends for 2025
    Mass Customization of Work
    The consumer mentality is driving demand for personalized work experiences, including how, what, and where work is done.
    Impact Areas Employee engagement, Performance Management, Work-life balance
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
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