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Trends Themes The Power of Community and Connection

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The Power of Community and Connection 455
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Heritage-Inspired Design
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Commercial Interior Design
    • Craft and Artisan Industries
    • Residential Interior Design
    • Business & Commerce
    • Consumer Attitudes
    • Culture

    Wellspring draws inspiration from cultural heritage and traditional craftsmanship, emphasizing authenticity and storytelling through color.

    Sherwin Williams: Colormix 2025 lookbook
    Heritage-Inspired Design
    Wellspring draws inspiration from cultural heritage and traditional craftsmanship, emphasizing authenticity and storytelling through color.
    Impact Areas Commercial Interior Design, Craft and Artisan Industries, Residential Interior Design
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Culture
  • Health and Wellness Expansion
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Beauty
    • Healthcare
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.

    Publicis Sapient: Guide to Next...
    Health and Wellness Expansion
    The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.
    Impact Areas Beauty, Healthcare, Retail
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
  • Grounding Getaways
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Health and well-being
    • Nature-based experiences
    • Wellness tourism
    • Health & Wellness
    • Lifestyle
    • Travel & Tourism

    Travelers seek grounding experiences, connecting with nature through activities like walking barefoot and immersing in natural water sources.

    Lemongrass: Travel trend report 2025
    Grounding Getaways
    Travelers seek grounding experiences, connecting with nature through activities like walking barefoot and immersing in natural water sources.
    Impact Areas Health and well-being, Nature-based experiences, Wellness tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Health & Wellness, Lifestyle, Travel & Tourism
  • Grassroots Football Resilience
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Building
    • social justice
    • Sports
    • Business & Commerce
    • Culture

    Grassroots football, particularly among female-identifying and non-binary teams, is demonstrating resilience and rewriting the rules of the game, despite facing funding challenges and systemic inequities.

    House Captain: StratTape Vol. 2
    Grassroots Football Resilience
    Grassroots football, particularly among female-identifying and non-binary teams, is demonstrating resilience and rewriting the rules of the game, despite facing funding challenges and systemic inequities.
    Impact Areas Community Building, social justice, Sports
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture
  • Grassroots Fashion Influence
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Fashion
    • Retail
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles.

    The RealReal: Resale Report 2024
    Grassroots Fashion Influence
    Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles.
    Impact Areas Fashion, Retail, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Go Getaways & Adventure
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Adventure tourism
    • Outdoor Recreation
    • Travel Agencies
    • Consumer Attitudes
    • Travel & Tourism

    Travelers increasingly seek active and unique experiences, with a growing interest in adventure tourism.

    Hilton: 2025 trends report fact...
    Go Getaways & Adventure
    Travelers increasingly seek active and unique experiences, with a growing interest in adventure tourism.
    Impact Areas Adventure tourism, Outdoor Recreation, Travel Agencies
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
  • Gentle Movement & Mindfulness
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fitness Industry
    • Mental Health Resources
    • Mindfulness Apps
    • Workplace Wellness Programs
    • Health & Wellness
    • Lifestyle

    Individuals are finding value in less intense forms of movement, mindfulness practices, and prioritizing mental breaks for wellbeing.

    Lululemon: Global wellbeing report
    Gentle Movement & Mindfulness
    Individuals are finding value in less intense forms of movement, mindfulness practices, and prioritizing mental breaks for wellbeing.
    Impact Areas Fitness Industry, Mental Health Resources, Mindfulness Apps, Workplace Wellness Programs
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Health & Wellness, Lifestyle
  • Generational Digital Divide
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Marketing
    • Media Consumption
    • Technology Adoption
    • Consumer Attitudes
    • Digital Platforms
    • Media & Information

    A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.

    Activate: Technology and media outlook...
    Generational Digital Divide
    A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.
    Impact Areas Marketing, Media Consumption, Technology Adoption
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms, Media & Information
  • Generation Blur
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Family Dynamics
    • Housing
    • Marketing
    • Product Development
    • Consumer Attitudes
    • Culture
    • Family

    Traditional generational boundaries are dissolving, with attitudes and behaviors becoming more fluid across age groups.

    Dentsu: Creative trends 2025 fragment...
    Generation Blur
    Traditional generational boundaries are dissolving, with attitudes and behaviors becoming more fluid across age groups.
    Impact Areas Family Dynamics, Housing, Marketing, Product Development
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Family
  • Gen-Z as Largest Generation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Marketing
    • Product Development
    • Retail
    • Technology
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.

    World Data Lab: Consumer outlook...
    Gen-Z as Largest Generation
    Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
    Impact Areas Advertising, Marketing, Product Development, Retail, Technology
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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