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Trends Themes Authenticity and Transparency Reign Supreme

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Authenticity and Transparency Reign Supreme 354
AI-Driven Transformation 454
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Connections IRL (In Real Life)
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Group tours
    • Social events
    • Solo travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers are seeking authentic social connections and shared experiences, moving away from online interactions and towards in-person encounters.

    Amadeus: Globetrender travel trends 2025
    Connections IRL (In Real Life)
    Travelers are seeking authentic social connections and shared experiences, moving away from online interactions and towards in-person encounters.
    Impact Areas Group tours, Social events, Solo travel
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Content-First Creator-Led Future
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Strategy
    • Creator Economy
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.

    Creator IQ: The state of...
    Content-First Creator-Led Future
    The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.
    Impact Areas Content Strategy, Creator Economy, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Contextual Branding
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.

    Ipsos: Almanac 2025
    Contextual Branding
    Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
    Impact Areas Advertising, Branding, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Cost of Hesitations
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Brand Trust
    • Digital Marketing
    • E-commerce
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Cybersecurity

    Declining trust in digital content due to scams and AI-generated misinformation is causing hesitation in online interactions, impacting brand engagement and the online experience.

    Accenture: Life trends 2025
    Cost of Hesitations
    Declining trust in digital content due to scams and AI-generated misinformation is causing hesitation in online interactions, impacting brand engagement and the online experience.
    Impact Areas Brand Trust, Digital Marketing, E-commerce, Social Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Consumer Attitudes, Cybersecurity
  • Cosy Web Emergence
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • digital communication
    • online communities
    • Social Media Marketing
    • Consumer Attitudes
    • Digital Platforms

    Users are seeking refuge from the overwhelming nature of mainstream social media in smaller, more intimate online communities.

    Mørning: The age of relevance
    Cosy Web Emergence
    Users are seeking refuge from the overwhelming nature of mainstream social media in smaller, more intimate online communities.
    Impact Areas digital communication, online communities, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms
  • Crafted Harmony: Eastern Aesthetics
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Branding
    • Lifestyle
    • Marketing
    • Product Design
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Asian philosophies like Wabi-Sabi and Ikigai are influencing aesthetics, promoting simplicity, slow living, and naturalness as an alternative to overly polished advertising.

    Depositphotos: Creative trends 2025
    Crafted Harmony: Eastern Aesthetics
    Asian philosophies like Wabi-Sabi and Ikigai are influencing aesthetics, promoting simplicity, slow living, and naturalness as an alternative to overly polished advertising.
    Impact Areas Branding, Lifestyle, Marketing, Product Design
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Creative Agency Restructuring
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Creative Agencies
    • Marketing Campaigns
    • Brands & Advertising
    • Business & Commerce

    Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.

    Forrester: Predictions 2025 B2C CX
    Creative Agency Restructuring
    Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.
    Impact Areas Advertising, Creative Agencies, Marketing Campaigns
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Creative Collaborations: Brand Elevation
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Branding
    • Marketing
    • Product Development
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.

    The Drawing Arm: Trend report...
    Creative Collaborations: Brand Elevation
    Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.
    Impact Areas Branding, Marketing, Product Development, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Creative Disruption on Social
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Branding
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Brands are prioritizing creativity over rigid brand consistency on social media to entertain audiences and drive engagement.

    Hootsuite: Social trends 2025
    Creative Disruption on Social
    Brands are prioritizing creativity over rigid brand consistency on social media to entertain audiences and drive engagement.
    Impact Areas Branding, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Creative Importance Surge
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Marketing
    • Media
    • Brands & Advertising
    • Business & Commerce

    Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes.

    MMA: The state of creative...
    Creative Importance Surge
    Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes.
    Impact Areas Advertising, Marketing, Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce
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