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Trends Themes Authenticity and Transparency Reign Supreme

Your trends

Authenticity and Transparency Reign Supreme 354
AI-Driven Transformation 454
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • “Hawk Tuah” Drives Spitting Trend
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Pop Culture
    • Pornography Consumption
    • Social Media Trends
    • Culture
    • Digital Platforms
    • Intimacy

    The viral "Hawk Tuah" phenomenon, sparked by a viral video, led to a significant increase in searches related to spitting, reflecting the influence of social media and pop culture on pornographic trends.

    PornHub: 2024 year in review
    “Hawk Tuah” Drives Spitting Trend
    The viral "Hawk Tuah" phenomenon, sparked by a viral video, led to a significant increase in searches related to spitting, reflecting the influence of social…
    • Culture
    • Digital Platforms
    • Intimacy
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Pop Culture, Pornography Consumption, Social Media Trends
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Culture, Digital Platforms, Intimacy
  • Accountability and Provenance
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Compliance
    • Supply Chain Management
    • Sustainability
    • Business & Commerce
    • Global Challenges
    • Sustainability

    Growing demands for accountability and transparency are driving a shift towards provenance tracking and systems-level thinking.

    University of Sydney: 2025 Skills...
    Accountability and Provenance
    Growing demands for accountability and transparency are driving a shift towards provenance tracking and systems-level thinking.
    • Business & Commerce
    • Global Challenges
    • Sustainability
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Impact Areas Compliance, Supply Chain Management, Sustainability
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
  • Acting on Intuition
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • N/A
    • Consumer Attitudes
    • Culture

    Consumers are increasingly relying on their intuition and instincts to guide their decisions, prioritizing personal values and gut feelings over external influences.

    Foresight Factory: Trending 2025
    Acting on Intuition
    Consumers are increasingly relying on their intuition and instincts to guide their decisions, prioritizing personal values and gut feelings over external influences.
    • Consumer Attitudes
    • Culture
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Culture
  • Agile and Authentic Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand marketing
    • Content Strategy
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.

    Webby: 2025 trend report: It's...
    Agile and Authentic Marketing
    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Brand marketing, Content Strategy, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • AI Ambivalent
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • AI
    • Customer service
    • Data Security
    • Retail
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    Consumers recognize both the potential and limitations of AI, demanding transparency and ethical implementation from brands.

    Euromonitor: Top global consumer trends...
    AI Ambivalent
    Consumers recognize both the potential and limitations of AI, demanding transparency and ethical implementation from brands.
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Impact Areas AI, Customer service, Data Security, Retail
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  • AI Governance Platforms
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • AI Ethics
    • Regulatory Compliance
    • Risk management
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Platforms for managing and controlling AI systems to ensure responsible and ethical use, fostering trust and compliance.

    Gartner: 2025 top tech trends
    AI Governance Platforms
    Platforms for managing and controlling AI systems to ensure responsible and ethical use, fostering trust and compliance.
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Impact Areas AI Ethics, Regulatory Compliance, Risk management
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • AI Impact and Limits
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Energy consumption
    • Labor markets
    • Technology sector
    • Cybersecurity
    • Emerging Technology
    • Global Challenges

    Artificial intelligence is expected to continue transforming industries, but faces challenges related to energy consumption and societal concerns.

    Barclays: Outlook 2025
    AI Impact and Limits
    Artificial intelligence is expected to continue transforming industries, but faces challenges related to energy consumption and societal concerns.
    • Cybersecurity
    • Emerging Technology
    • Global Challenges
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Impact Areas Energy consumption, Labor markets, Technology sector
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Cybersecurity, Emerging Technology, Global Challenges
  • AI Pragmatism
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising
    • Data Analysis
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    The hype around AI is subsiding, leading to a more pragmatic approach focused on practical applications.

    Basis Technologies: Reality check the...
    AI Pragmatism
    The hype around AI is subsiding, leading to a more pragmatic approach focused on practical applications.
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    Impact Areas Advertising, Data Analysis, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • AI Skepticism Rises
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Customer service
    • E-commerce
    • Marketing
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology

    Consumer comfort with AI is declining due to concerns about job displacement, data misuse, and impersonal interactions, requiring businesses to demonstrate clear value and responsible implementation.

    Qualtrics: 2025 Consumer Trends Report
    AI Skepticism Rises
    Consumer comfort with AI is declining due to concerns about job displacement, data misuse, and impersonal interactions, requiring businesses to demonstrate clear value and responsible…
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Impact Areas Customer service, E-commerce, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Data & Privacy, Emerging Technology
  • AI Sovereignty
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • AI Governance
    • Cloud Computing
    • Data Security
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    Organizations are prioritizing privacy, security, and cost-effectiveness as they seek to maintain control over their AI deployments.

    Infotech: Tech trends 2025
    AI Sovereignty
    Organizations are prioritizing privacy, security, and cost-effectiveness as they seek to maintain control over their AI deployments.
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    Impact Areas AI Governance, Cloud Computing, Data Security
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Emerging Technology
1 2 3 … 36

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