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Trends Themes Authenticity and Transparency Reign Supreme

Your trends

Authenticity and Transparency Reign Supreme 354
AI-Driven Transformation 454
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Brand-Culture Intertwining
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Brand strategy
    • Marketing
    • Social Media
    • Brands & Advertising
    • Culture

    Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship.

    Tracksuit: Track record 2024
    Brand-Culture Intertwining
    Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship.
    Impact Areas Advertising, Brand strategy, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture
  • Brand-Performance Convergence
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Marketing
    • Measurement
    • Team Structures
    • Brands & Advertising
    • Business & Commerce

    Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.

    Smartly: Digital Advertising Trends 2025
    Brand-Performance Convergence
    Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.
    Impact Areas Advertising, Marketing, Measurement, Team Structures
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Breakthrough Social Strategies
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Brands are winning on social media by providing escapism, building engagement, and letting creators lead.

    IQ: Contagious download 2024
    Breakthrough Social Strategies
    Brands are winning on social media by providing escapism, building engagement, and letting creators lead.
    Impact Areas Advertising, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Bridging Brand & Performance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Building
    • Campaign Measurement
    • Marketing Strategy
    • Brands & Advertising
    • Business & Commerce

    Advertisers are moving beyond the traditional divide between brand and performance marketing, recognizing the importance of both long-term brand building and short-term sales activation.

    Audacy: Share of audio trends
    Bridging Brand & Performance
    Advertisers are moving beyond the traditional divide between brand and performance marketing, recognizing the importance of both long-term brand building and short-term sales activation.
    Impact Areas Brand Building, Campaign Measurement, Marketing Strategy
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Budget Shift to Walled Gardens
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Budget Allocation
    • Media Buying
    • Programmatic Advertising
    • Social Media Platforms
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.

    Smartly: Digital Advertising Trends 2025
    Budget Shift to Walled Gardens
    Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.
    Impact Areas Budget Allocation, Media Buying, Programmatic Advertising, Social Media Platforms
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Building Trust Through Conversation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Building
    • Customer Relations
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are prioritizing genuine engagement and two-way communication to build trust with consumers.

    TikTok: What's Next 2025 Trend...
    Building Trust Through Conversation
    Brands are prioritizing genuine engagement and two-way communication to build trust with consumers.
    Impact Areas Brand Building, Customer Relations, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Cautious AI Adoption
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • AI development
    • Customer service
    • Data Privacy
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology

    Consumers are expressing concerns about data privacy and trust with AI, impacting the adoption of AI-powered technologies and services.

    Nielsen: Guide to 2025 mid-year...
    Cautious AI Adoption
    Consumers are expressing concerns about data privacy and trust with AI, impacting the adoption of AI-powered technologies and services.
    Impact Areas AI development, Customer service, Data Privacy
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Data & Privacy, Emerging Technology
  • Chain Reaction Disruptions
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Trust
    • Food Security
    • Food supply chains
    • Global Trade
    • Brands & Advertising
    • Business & Commerce
    • Food & Drink

    Frequent supply chain disruptions require brands to build trust and transparency around new origins, ingredients, and flavors.

    Mintel: 2025 global food and...
    Chain Reaction Disruptions
    Frequent supply chain disruptions require brands to build trust and transparency around new origins, ingredients, and flavors.
    Impact Areas Consumer Trust, Food Security, Food supply chains, Global Trade
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Food & Drink
  • Chaos-Driven Content
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand strategy
    • Content creation
    • Digital Marketing
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    The unpredictable nature of online trends necessitates a shift towards embracing randomness and absurdity in content creation.

    Mørning: The age of relevance
    Chaos-Driven Content
    The unpredictable nature of online trends necessitates a shift towards embracing randomness and absurdity in content creation.
    Impact Areas Brand strategy, Content creation, Digital Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Chaotic Content Reigns
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Identity
    • Content creation
    • Social Media Marketing
    • Brands & Advertising
    • Culture
    • Media & Information

    The demand for unhinged and unpredictable content continues to grow, pushing creators and brands to embrace absurdity and originality.

    Ok Cool: Gatekeeping information is...
    Chaotic Content Reigns
    The demand for unhinged and unpredictable content continues to grow, pushing creators and brands to embrace absurdity and originality.
    Impact Areas Brand Identity, Content creation, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Media & Information
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