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Trends Themes AI-Driven Transformation

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AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Pervasive AI Adoption
    • AI-Driven Transformation
    • Advertising
    • Content creation
    • Marketing
    • Media Buying
    • Brands & Advertising
    • Emerging Technology

    AI is rapidly transforming the advertising landscape, impacting content creation, personalization, audience formation, and media buying.

    Audacy: Share of audio trends
    Pervasive AI Adoption
    AI is rapidly transforming the advertising landscape, impacting content creation, personalization, audience formation, and media buying.
    Impact Areas Advertising, Content creation, Marketing, Media Buying
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Emerging Technology
  • Pervasive Enterprise AI Adoption
    • AI-Driven Transformation
    • All sectors
    • Business & Commerce
    • Emerging Technology

    AI is rapidly transitioning from experimental to a core business capability, driving both product enhancement and operational efficiency.

    S&P Global: Trends in AI
    Pervasive Enterprise AI Adoption
    AI is rapidly transitioning from experimental to a core business capability, driving both product enhancement and operational efficiency.
    Impact Areas All sectors
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Polyfunctional Robotics
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Healthcare
    • Logistics
    • Manufacturing
    • Business & Commerce
    • Emerging Technology

    Robots capable of performing multiple tasks, increasing flexibility and efficiency in various industries.

    Gartner: 2025 top tech trends
    Polyfunctional Robotics
    Robots capable of performing multiple tasks, increasing flexibility and efficiency in various industries.
    Impact Areas Healthcare, Logistics, Manufacturing
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • Post-Quantum Cryptography
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Cybersecurity
    • Data Privacy
    • National Security
    • Cybersecurity
    • Emerging Technology

    New cryptographic methods designed to withstand attacks from quantum computers, safeguarding data in the quantum era.

    Gartner: 2025 top tech trends
    Post-Quantum Cryptography
    New cryptographic methods designed to withstand attacks from quantum computers, safeguarding data in the quantum era.
    Impact Areas Cybersecurity, Data Privacy, National Security
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Cybersecurity, Emerging Technology
  • Post-Quantum Cryptography
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Cybersecurity
    • Data Security
    • Encryption
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    The threat of quantum computers breaking current encryption methods is driving the adoption of quantum-resistant cryptography.

    Infotech: Tech trends 2025
    Post-Quantum Cryptography
    The threat of quantum computers breaking current encryption methods is driving the adoption of quantum-resistant cryptography.
    Impact Areas Cybersecurity, Data Security, Encryption
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • Power and Resources Growth
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Infrastructure
    • Natural Resources
    • Renewables
    • Utilities
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    Rising electricity demand, driven by AI, electrification, and decarbonization, is creating a long-term investment opportunity in the power and resources sector.

    UBS: Year ahead 2025
    Power and Resources Growth
    Rising electricity demand, driven by AI, electrification, and decarbonization, is creating a long-term investment opportunity in the power and resources sector.
    Impact Areas Infrastructure, Natural Resources, Renewables, Utilities
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • Pragmatic AI ROI Focus
    • AI-Driven Transformation
    • AI Investment
    • Business Strategy
    • Financial Planning
    • Business & Commerce
    • Emerging Technology

    Despite early successes, realizing ROI from AI investments is taking longer than anticipated, leading to a shift towards pragmatic, long-term strategies.

    Forrester: Predictions 2025 tech security
    Pragmatic AI ROI Focus
    Despite early successes, realizing ROI from AI investments is taking longer than anticipated, leading to a shift towards pragmatic, long-term strategies.
    Impact Areas AI Investment, Business Strategy, Financial Planning
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Predictive Audience Targeting
    • AI-Driven Transformation
    • Audience Targeting
    • Campaign Optimization
    • Marketing Analytics
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency.

    Audacy: Share of audio trends
    Predictive Audience Targeting
    Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency.
    Impact Areas Audience Targeting, Campaign Optimization, Marketing Analytics
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
  • Premature AI ROI Scaling Back
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Business Strategy
    • Finance
    • Technology Adoption
    • Business & Commerce
    • Emerging Technology

    Despite the potential of AI, many enterprises will prematurely scale back their AI investments due to impatience with ROI, hindering long-term growth.

    Forrester: Predictions 2025 B2B sales
    Premature AI ROI Scaling Back
    Despite the potential of AI, many enterprises will prematurely scale back their AI investments due to impatience with ROI, hindering long-term growth.
    Impact Areas Business Strategy, Finance, Technology Adoption
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
  • Private Cloud Resurgence
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Cloud Computing
    • Data Security
    • IT Infrastructure
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    On-premises computing, particularly private cloud, will gain momentum as organizations address data sovereignty, cost, and security concerns, driven by alternatives to VMware.

    Forrester: Predictions 2025 tech security
    Private Cloud Resurgence
    On-premises computing, particularly private cloud, will gain momentum as organizations address data sovereignty, cost, and security concerns, driven by alternatives to VMware.
    Impact Areas Cloud Computing, Data Security, IT Infrastructure
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Emerging Technology
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