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Short Trend Summary
Telecom companies are transitioning to 5G Standalone (SA) to support applications requiring ultra-low latency and high speeds, driving revenue growth but requiring significant infrastructure investments.
5G Standalone Transition- AI-Driven Transformation
- Navigating Global Uncertainty
- Automotive
- Healthcare
- Manufacturing
- Telecommunications
- Business & Commerce
- Emerging Technology
Telecom companies are transitioning to 5G Standalone (SA) to support applications requiring ultra-low latency and high speeds, driving revenue growth but requiring significant infrastructure investments.
Infosys: Telecom industry outlook5G Standalone Transition
Telecom companies are transitioning to 5G Standalone (SA) to support applications requiring ultra-low latency and high speeds, driving revenue growth but requiring significant infrastructure investments.
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Short Trend Summary
The increasing diversity of media channels presents opportunities for brands to drive growth through strategic combinations, requiring holistic planning and adaptation to platform-specific algorithms.
Abundant Media Planning- AI-Driven Transformation
- The Power of Community and Connection
- Advertising
- Marketing
- Media Planning
- Brands & Advertising
- Business & Commerce
The increasing diversity of media channels presents opportunities for brands to drive growth through strategic combinations, requiring holistic planning and adaptation to platform-specific algorithms.
WARC: The future of media...Abundant Media Planning
The increasing diversity of media channels presents opportunities for brands to drive growth through strategic combinations, requiring holistic planning and adaptation to platform-specific algorithms. 
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Short Trend Summary
AI is transforming businesses by automating administration, centralizing knowledge, and providing a competitive edge.
Accelerated Business Intelligence- AI-Driven Transformation
- Business Operations
- Competitive Strategy
- Knowledge Management
- Productivity
- Business & Commerce
- Emerging Technology
- The Workplace
AI is transforming businesses by automating administration, centralizing knowledge, and providing a competitive edge.
OMG: Futures closer to the...Accelerated Business Intelligence
AI is transforming businesses by automating administration, centralizing knowledge, and providing a competitive edge. 
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Short Trend Summary
Technological disruption necessitates change-agile cultures and organizational redesign for new business models.
Accelerated Business Reinvention- AI-Driven Transformation
- Navigating Global Uncertainty
- All industries
- Business Models
- Organizational structures
- Business & Commerce
- Emerging Technology
Technological disruption necessitates change-agile cultures and organizational redesign for new business models.
Mercer: HR trends for 2025Accelerated Business Reinvention
Technological disruption necessitates change-agile cultures and organizational redesign for new business models. 
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Short Trend Summary
Businesses and governments are increasing capital expenditures, particularly in AI, power infrastructure, and security, driven by technological advancements and policy support.
Accelerating Capital Investment- AI-Driven Transformation
- Navigating Global Uncertainty
- AI
- Automation
- Energy
- Industrial
- Materials
- Power and Energy
- Robotics
- Security
- Utilities
- Business & Commerce
- Emerging Technology
- Finance & Money
Businesses and governments are increasing capital expenditures, particularly in AI, power infrastructure, and security, driven by technological advancements and policy support.
J.P. Morgan: Outlook 2025 building...Accelerating Capital Investment
Businesses and governments are increasing capital expenditures, particularly in AI, power infrastructure, and security, driven by technological advancements and policy support. 
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Short Trend Summary
ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey.
Account-Based Everything (ABE)- AI-Driven Transformation
- The Power of Community and Connection
- Customer Success
- Marketing
- Product Development
- Sales
- Brands & Advertising
- Business & Commerce
ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey.
B2B Group: B2b media in...Account-Based Everything (ABE)
ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey. _T00147.png)
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Short Trend Summary
The changing economic landscape, driven by factors like AI and fiscal activism, creates a favorable environment for active management and alpha generation.
Active Management Opportunity- AI-Driven Transformation
- Navigating Global Uncertainty
- Active management
- Alpha generation
- Investment strategies
- Market inefficiencies
- Monetary Policy
- Business & Commerce
- Emerging Technology
- Finance & Money
The changing economic landscape, driven by factors like AI and fiscal activism, creates a favorable environment for active management and alpha generation.
J.P. Morgan: LTCMA reportActive Management Opportunity
The changing economic landscape, driven by factors like AI and fiscal activism, creates a favorable environment for active management and alpha generation. 
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Short Trend Summary
Spatial computing is evolving beyond VR headsets to integrate diverse data sources and AI, creating immersive experiences and advanced simulations for various industries.
Advanced Spatial Computing- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Entertainment
- Healthcare
- Logistics
- Manufacturing
- Business & Commerce
- Emerging Technology
- Entertainment
Spatial computing is evolving beyond VR headsets to integrate diverse data sources and AI, creating immersive experiences and advanced simulations for various industries.
Deloitte: Tech trends 2025Advanced Spatial Computing
Spatial computing is evolving beyond VR headsets to integrate diverse data sources and AI, creating immersive experiences and advanced simulations for various industries. 
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Short Trend Summary
Audiences are actively shaping narratives and creating lore around entertainment, blurring the lines between fan and creator.
Age of Lore- AI-Driven Transformation
- Experiences Over Material Goods
- The Power of Community and Connection
- Entertainment
- Marketing
- Social Media
- Brands & Advertising
- Digital Platforms
- Entertainment
Audiences are actively shaping narratives and creating lore around entertainment, blurring the lines between fan and creator.
Horizon Media: Top trends 2025Age of Lore
Audiences are actively shaping narratives and creating lore around entertainment, blurring the lines between fan and creator. 
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Short Trend Summary
Building agentic AI architectures is complex, and 75% of enterprises attempting to build them independently will fail, leading them to seek external help.
Agentic AI Architecture Failures- AI-Driven Transformation
- Agentic AI
- AI development
- Systems Integration
- Business & Commerce
- Emerging Technology
Building agentic AI architectures is complex, and 75% of enterprises attempting to build them independently will fail, leading them to seek external help.
Forrester: Predictions 2025 tech securityAgentic AI Architecture Failures
Building agentic AI architectures is complex, and 75% of enterprises attempting to build them independently will fail, leading them to seek external help. 
