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Trends Themes AI-Driven Transformation

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AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • AI-Powered Market Expansion
    • AI-Driven Transformation
    • Industrial
    • Retail
    • Technology
    • Business & Commerce
    • Emerging Technology

    AI enables rapid market assessments and identification of adjacent growth opportunities, allowing businesses to expand their reach and diversify revenue streams.

    Accenture: Navigating the great value...
    AI-Powered Market Expansion
    AI enables rapid market assessments and identification of adjacent growth opportunities, allowing businesses to expand their reach and diversify revenue streams.
    Impact Areas Industrial, Retail, Technology
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • AI-Powered Insights
    • AI-Driven Transformation
    • Campaign Optimization
    • Content personalization
    • Market Research
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    AI is revolutionizing social media marketing by providing valuable insights into audience behavior, trends, and content personalization.

    TheNetworkOne: Social media marketing trends...
    AI-Powered Insights
    AI is revolutionizing social media marketing by providing valuable insights into audience behavior, trends, and content personalization.
    Impact Areas Campaign Optimization, Content personalization, Market Research
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Digital Platforms, Emerging Technology
  • AI-Powered Discovery
    • AI-Driven Transformation
    • AI
    • Customer Experience
    • E-commerce
    • Product Discovery
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Consumers are overwhelmed by choice, leading to a demand for AI-powered curation and personalization in product discovery.

    McKinsey: The state of fashion...
    AI-Powered Discovery
    Consumers are overwhelmed by choice, leading to a demand for AI-powered curation and personalization in product discovery.
    Impact Areas AI, Customer Experience, E-commerce, Product Discovery
    Themes AI-Driven Transformation
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • AI-Powered Daily Life
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Brand Interactions
    • Consumer Technology
    • Media Consumption
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    Generative AI is moving beyond experimentation and becoming embedded in everyday services, impacting how people interact with technology and brands.

    Dentsu: The year of impact...
    AI-Powered Daily Life
    Generative AI is moving beyond experimentation and becoming embedded in everyday services, impacting how people interact with technology and brands.
    Impact Areas Brand Interactions, Consumer Technology, Media Consumption
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  • AI-Powered Cyber Threats
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • All sectors
    • Individuals
    • Cybersecurity
    • Emerging Technology

    Threat actors are increasingly leveraging AI to enhance their attacks, from sophisticated targeting to automated social engineering.

    Microsoft: Digital Defense Report 2024
    AI-Powered Cyber Threats
    Threat actors are increasingly leveraging AI to enhance their attacks, from sophisticated targeting to automated social engineering.
    Impact Areas All sectors, Individuals
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Cybersecurity, Emerging Technology
  • AI-Powered Creator Marketing
    • AI-Driven Transformation
    • Content creation
    • Data Analysis
    • Workflow Automation
    • Brands & Advertising
    • Emerging Technology

    AI is rapidly being integrated into creator marketing, impacting strategies and enabling tasks like content generation and data analysis.

    Creator IQ: The state of...
    AI-Powered Creator Marketing
    AI is rapidly being integrated into creator marketing, impacting strategies and enabling tasks like content generation and data analysis.
    Impact Areas Content creation, Data Analysis, Workflow Automation
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Emerging Technology
  • AI-Powered Creative Empowerment
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Content creation
    • Innovation
    • Marketing
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    AI tools are democratizing creativity, enabling brands and users to generate innovative content more easily.

    TikTok: What's Next 2025 Trend...
    AI-Powered Creative Empowerment
    AI tools are democratizing creativity, enabling brands and users to generate innovative content more easily.
    Impact Areas Content creation, Innovation, Marketing
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Emerging Technology
  • AI-Powered Core Modernization
    • AI-Driven Transformation
    • Core business processes
    • Data Governance
    • Enterprise resource planning (ERP)
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    AI is transforming core enterprise systems, enabling new ways of working, automating tasks, and challenging the traditional single source of truth model.

    Deloitte: Tech trends 2025
    AI-Powered Core Modernization
    AI is transforming core enterprise systems, enabling new ways of working, automating tasks, and challenging the traditional single source of truth model.
    Impact Areas Core business processes, Data Governance, Enterprise resource planning (ERP)
    Themes AI-Driven Transformation
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • AI-Powered Copywriting
    • AI-Driven Transformation
    • Advertising
    • Content creation
    • copywriting
    • Marketing
    • Brands & Advertising
    • Emerging Technology

    Gemini is presented as a tool to enhance copywriting by generating creative copy variations, adapting to different formats, and providing feedback.

    Google: Gemini prompt guide for...
    AI-Powered Copywriting
    Gemini is presented as a tool to enhance copywriting by generating creative copy variations, adapting to different formats, and providing feedback.
    Impact Areas Advertising, Content creation, copywriting, Marketing
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Emerging Technology
  • AI-Powered Content Generation
    • AI-Driven Transformation
    • Entertainment
    • Journalism
    • Marketing
    • Media Production
    • Business & Commerce
    • Emerging Technology
    • Media & Information

    AI is rapidly transforming content creation, from automating tasks to becoming a collaborative partner.

    Ezra Eeman: Wayfinder trends 2025
    AI-Powered Content Generation
    AI is rapidly transforming content creation, from automating tasks to becoming a collaborative partner.
    Impact Areas Entertainment, Journalism, Marketing, Media Production
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Media & Information
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