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Trends AI-Powered Daily Life
emerging

AI-Powered Daily Life

Generative AI is moving beyond experimentation and becoming embedded in everyday services, impacting how people interact with technology and brands.

Themes

AI-Driven Transformation , The Blurring of Physical and Digital Realities

Timeframe

near-term

Categories

Brands & Advertising Consumer Attitudes Emerging Technology

Subcategories

Artificial Intelligence Brand Management Consumer Behavior Customer Experience

Impact areas

Brand Interactions Consumer Technology Media Consumption

Detailed Analysis

The rapid adoption of generative AI is transforming daily life, impacting how people consume media and interact with brands. While initially accessed through siloed platforms like ChatGPT, its true potential lies in integration with existing services. This shift makes AI more accessible to wider audiences and enhances user experiences.

Context Signals

More than a quarter of European respondents to dentsu research believe generative AI will have a significant impact on their personal lives over the next 12 months. Duolingo uses OpenAI's GPT-4 for its premium service. Spotify's AI DJ provides personalized music information.

Edge

Killer apps leveraging lighter AI models will emerge for mobile and wearable applications. Multimodal AI models will enable more natural interactions through voice and diverse sensors. Brands will need to adapt to consumer expectations for AI-powered reliability and prescience.
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TRENDS

Keywords

The technology can elevate experiences as well. For example, the language learning platform Duolingo uses OpenAI’s GPT-4 technology to power its premium service Duolingo Max,5 offering a human-like tutor experience for learners.
Categories for this trend

Brands & Advertising

Consumer Attitudes

Emerging Technology