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Trends Themes AI-Driven Transformation

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AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Augmented Human Optimization
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Healthcare
    • Medical Devices
    • Mental Health
    • Physical Therapy
    • Wellness
    • Emerging Technology
    • Health & Wellness

    AI and IoT are converging (AIoT) to optimize human biology and improve physical and mental well-being through personalized interventions.

    OMG: Futures closer to the...
    Augmented Human Optimization
    AI and IoT are converging (AIoT) to optimize human biology and improve physical and mental well-being through personalized interventions.
    Impact Areas Healthcare, Medical Devices, Mental Health, Physical Therapy, Wellness
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Emerging Technology, Health & Wellness
  • Audio Consumption Diversification
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Audiobooks
    • Music
    • Podcasts
    • Emerging Technology
    • Entertainment
    • Finance & Money

    Audio consumption remains strong, with listeners engaging with multiple formats, including music, podcasts, and audiobooks.

    Activate Consulting: Technology and media...
    Audio Consumption Diversification
    Audio consumption remains strong, with listeners engaging with multiple formats, including music, podcasts, and audiobooks.
    Impact Areas Audiobooks, Music, Podcasts
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Emerging Technology, Entertainment, Finance & Money
  • Assistant-First Customer Service
    • AI-Driven Transformation
    • Customer service
    • Technology
    • User Experience
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    The rising popularity of personal AI assistants is driving a shift towards assistant-first customer service interactions.

    Zendesk: CX trends 2025
    Assistant-First Customer Service
    The rising popularity of personal AI assistants is driving a shift towards assistant-first customer service interactions.
    Impact Areas Customer service, Technology, User Experience
    Themes AI-Driven Transformation
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • AR Reshaping Luxury Experience
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer Experience
    • Online retail
    • Product Development
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Augmented Reality (AR) is emerging as a powerful tool for luxury brands, enhancing online shopping experiences and driving purchase decisions.

    Ipsos: Snapchat exploring trends in...
    AR Reshaping Luxury Experience
    Augmented Reality (AR) is emerging as a powerful tool for luxury brands, enhancing online shopping experiences and driving purchase decisions.
    Impact Areas Customer Experience, Online retail, Product Development
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Ambient Invisible Intelligence
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Healthcare
    • Retail
    • Supply Chain Management
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights.

    Gartner: 2025 top tech trends
    Ambient Invisible Intelligence
    Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights.
    Impact Areas Healthcare, Retail, Supply Chain Management
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Algorithms and Blues
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Consumer Behavior
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    The pervasiveness of algorithms is creating a homogenous online experience, requiring brands to prioritize cultural relevance and agility.

    Dentsu Creative: Trends 2025 fragment...
    Algorithms and Blues
    The pervasiveness of algorithms is creating a homogenous online experience, requiring brands to prioritize cultural relevance and agility.
    Impact Areas Consumer Behavior, Content creation, Marketing, Social Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Algorithmic Planning Pivot
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Algorithm-based Advertising
    • Content Optimization
    • Creative and Media Integration
    • Marketing Strategy
    • Media Planning
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Algorithm availability is becoming crucial for brands, requiring a shift towards algorithm-based content and planning.

    Dentsu: The year of impact...
    Algorithmic Planning Pivot
    Algorithm availability is becoming crucial for brands, requiring a shift towards algorithm-based content and planning.
    Impact Areas Algorithm-based Advertising, Content Optimization, Creative and Media Integration, Marketing Strategy, Media Planning
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Algorithmic Media Planning
    • AI-Driven Transformation
    • Audience Targeting
    • Campaign Automation
    • Media Planning
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes.

    Dentsu: The year of impact...
    Algorithmic Media Planning
    Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes.
    Impact Areas Audience Targeting, Campaign Automation, Media Planning
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Algorithm-Driven Planning
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising Optimization
    • Marketing Strategy
    • Media Planning
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    The media landscape is shifting to an algorithm-driven era, requiring brands to adapt their planning and optimization strategies for algorithm availability.

    Dentsu: The year of impact...
    Algorithm-Driven Planning
    The media landscape is shifting to an algorithm-driven era, requiring brands to adapt their planning and optimization strategies for algorithm availability.
    Impact Areas Advertising Optimization, Marketing Strategy, Media Planning
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • AI’s Impact on Truth and Talent
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Job Security
    • Legal Frameworks
    • Media Ethics
    • Emerging Technology
    • Entertainment
    • Media & Information

    AI presents challenges to truth and talent, with the rise of deepfakes and concerns about job displacement in the entertainment industry.

    OMG Futures: The future of...
    AI’s Impact on Truth and Talent
    AI presents challenges to truth and talent, with the rise of deepfakes and concerns about job displacement in the entertainment industry.
    Impact Areas Job Security, Legal Frameworks, Media Ethics
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Emerging Technology, Entertainment, Media & Information
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