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Trends Themes AI-Driven Transformation

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AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Open-Source vs. Closed LLMs
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • AI
    • LLMs
    • Open Source
    • Software Development
    • Business & Commerce
    • Emerging Technology

    While big tech prioritizes closed flagship LLMs, open-source models dominate the smaller model landscape.

    CB Insights: Tech trends 2025
    Open-Source vs. Closed LLMs
    While big tech prioritizes closed flagship LLMs, open-source models dominate the smaller model landscape.
    Impact Areas AI, LLMs, Open Source, Software Development
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Emerging Technology
  • OTT Video Streaming Growth
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Advertising
    • Content creation
    • Streaming platforms
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).

    PwC: Global entertainment & media...
    OTT Video Streaming Growth
    OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
    Impact Areas Advertising, Content creation, Streaming platforms
    Themes AI-Driven Transformation, Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Partnership Gold Rush
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Content Licensing
    • Generative AI
    • Media Consumption
    • Platform Partnerships
    • Streaming Services
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.

    Dentsu: The year of impact...
    Partnership Gold Rush
    Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.
    Impact Areas Content Licensing, Generative AI, Media Consumption, Platform Partnerships, Streaming Services
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Partnership Gold Rush
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Content Licensing
    • Generative AI
    • Streaming Services
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    Platforms are seeking high-quality content through partnerships and licensing deals to retain users in the streaming and AI era.

    Dentsu: The year of impact...
    Partnership Gold Rush
    Platforms are seeking high-quality content through partnerships and licensing deals to retain users in the streaming and AI era.
    Impact Areas Content Licensing, Generative AI, Streaming Services
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Digital Platforms, Emerging Technology, Media & Information
  • Personalized Ad Creative
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Ad Creative
    • Conversion Optimization
    • Personalization
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Dynamic ad solutions are enabling personalized creative elements, tailoring messages to individual listeners based on factors like demographics, past behavior, and context.

    Audacy: Share of audio trends
    Personalized Ad Creative
    Dynamic ad solutions are enabling personalized creative elements, tailoring messages to individual listeners based on factors like demographics, past behavior, and context.
    Impact Areas Ad Creative, Conversion Optimization, Personalization
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Personalized and Preventative Wellness
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Biotechnology
    • Healthcare
    • Nutrition
    • Emerging Technology
    • Health & Wellness

    Technology and innovation are driving a personalized approach to wellness, with advancements in gene editing, data-driven diets, and injectable treatments.

    AstroTwins: 2025 trends report
    Personalized and Preventative Wellness
    Technology and innovation are driving a personalized approach to wellness, with advancements in gene editing, data-driven diets, and injectable treatments.
    Impact Areas Biotechnology, Healthcare, Nutrition
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Emerging Technology, Health & Wellness
  • Personalized Banking & Privacy
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Banking
    • Customer Experience
    • Data Privacy
    • Security
    • Business & Commerce
    • Cybersecurity
    • Data & Privacy

    Banks are leveraging data and AI to personalize customer experiences while navigating the challenges of data privacy and security.

    Publicis Sapient: Guide to next...
    Personalized Banking & Privacy
    Banks are leveraging data and AI to personalize customer experiences while navigating the challenges of data privacy and security.
    Impact Areas Banking, Customer Experience, Data Privacy, Security
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Cybersecurity, Data & Privacy
  • Personalized Campaigns
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Donor engagement
    • Fundraising
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Segmentation and personalized campaigns are essential for boosting engagement and donor retention.

    HubSpot: Nonprofit marketing and fundraising...
    Personalized Campaigns
    Segmentation and personalized campaigns are essential for boosting engagement and donor retention.
    Impact Areas Donor engagement, Fundraising, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Personalized Customization Demand
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Food and beverage
    • Healthcare
    • Manufacturing
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Demand for personalized products and services continues to grow, driven by AI and 3D printing.

    Abstrato Ventures: Macrotendencias 2024 2025
    Personalized Customization Demand
    Demand for personalized products and services continues to grow, driven by AI and 3D printing.
    Impact Areas Food and beverage, Healthcare, Manufacturing, Retail
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Personalized Flying Experiences
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Airlines
    • In-flight entertainment
    • Passenger experience
    • Business & Commerce
    • Emerging Technology
    • Travel & Tourism

    Airlines are leveraging technology to offer highly personalized in-flight entertainment and services tailored to individual passenger preferences.

    Amadeus: Globetrender travel trends 2025
    Personalized Flying Experiences
    Airlines are leveraging technology to offer highly personalized in-flight entertainment and services tailored to individual passenger preferences.
    Impact Areas Airlines, In-flight entertainment, Passenger experience
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Travel & Tourism
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