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Trends Themes AI-Driven Transformation

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AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Generative AI Content Creation
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Content creation
    • E-commerce
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Generative AI is automating content supply chains, enabling personalized marketing at scale and speed.

    Publicis Sapient: Guide to Next...
    Generative AI Content Creation
    Generative AI is automating content supply chains, enabling personalized marketing at scale and speed.
    Impact Areas Content creation, E-commerce, Marketing
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Generative AI Disruption
    • AI-Driven Transformation
    • Content creation
    • Marketing and distribution
    • Operations and cost management
    • Business & Commerce
    • Emerging Technology
    • Entertainment

    Generative AI is poised to significantly impact the entertainment and media sector, offering opportunities for productivity gains, cost optimization, and new revenue streams.

    PwC: Global entertainment & media...
    Generative AI Disruption
    Generative AI is poised to significantly impact the entertainment and media sector, offering opportunities for productivity gains, cost optimization, and new revenue streams.
    Impact Areas Content creation, Marketing and distribution, Operations and cost management
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Entertainment
  • Generative AI Dominates
    • AI-Driven Transformation
    • Content creation
    • Innovation
    • Product Development
    • Software Development
    • Business & Commerce
    • Emerging Technology

    Generative AI has rapidly become the dominant focus of AI investment and adoption, eclipsing other AI applications.

    S&P Global: Trends in AI
    Generative AI Dominates
    Generative AI has rapidly become the dominant focus of AI investment and adoption, eclipsing other AI applications.
    Impact Areas Content creation, Innovation, Product Development, Software Development
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Generative AI Evolution
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • AI in Games
    • Game Design
    • Game Development
    • Cybersecurity
    • Emerging Technology
    • Entertainment

    Generative AI continues to evolve rapidly, offering new opportunities and challenges for game developers.

    Newzoo: Global Games Market Report
    Generative AI Evolution
    Generative AI continues to evolve rapidly, offering new opportunities and challenges for game developers.
    Impact Areas AI in Games, Game Design, Game Development
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Cybersecurity, Emerging Technology, Entertainment
  • Generative AI Gains Traction
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Content creation
    • Education
    • Information Access
    • Work
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology

    Generative AI tools, particularly ChatGPT, saw increased usage, but user trust in the reliability of information remains a key concern.

    OFCOM: Online nation 2024
    Generative AI Gains Traction
    Generative AI tools, particularly ChatGPT, saw increased usage, but user trust in the reliability of information remains a key concern.
    Impact Areas Content creation, Education, Information Access, Work
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Consumer Attitudes, Data & Privacy, Emerging Technology
  • Generative AI in Healthcare
    • AI-Driven Transformation
    • Diagnostics
    • Drug Discovery
    • Personalized medicine
    • Research and development
    • Emerging Technology
    • Health & Wellness

    Generative AI is poised to revolutionize healthcare by analyzing massive datasets, accelerating drug discovery, enabling personalized medicine, and improving diagnoses.

    Publicis Sapient: Guide to Next...
    Generative AI in Healthcare
    Generative AI is poised to revolutionize healthcare by analyzing massive datasets, accelerating drug discovery, enabling personalized medicine, and improving diagnoses.
    Impact Areas Diagnostics, Drug Discovery, Personalized medicine, Research and development
    Themes AI-Driven Transformation
    Categories Emerging Technology, Health & Wellness
  • Generative AI in Tech Services
    • AI-Driven Transformation
    • AI Implementation
    • Customer Engagement
    • Tech Services
    • Business & Commerce
    • Emerging Technology

    Tech service providers are leveraging generative AI to improve their operations and service delivery, while also helping clients adopt and scale AI solutions.

    Bain: Technology report
    Generative AI in Tech Services
    Tech service providers are leveraging generative AI to improve their operations and service delivery, while also helping clients adopt and scale AI solutions.
    Impact Areas AI Implementation, Customer Engagement, Tech Services
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Generative AI Mainstreaming
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Content creation
    • Customer service
    • Marketing
    • Sales
    • Software Development
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Generative AI is rapidly moving towards mainstream adoption, transforming various sectors with its content creation capabilities.

    Gartner: AI trends and use...
    Generative AI Mainstreaming
    Generative AI is rapidly moving towards mainstream adoption, transforming various sectors with its content creation capabilities.
    Impact Areas Content creation, Customer service, Marketing, Sales, Software Development
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Generative AI Reshaping Banks
    • AI-Driven Transformation
    • Banking
    • Customer Experience
    • Finance
    • Operations
    • Risk management
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    Generative AI is expected to gradually transform banking business models, impacting operations, customer experience, and risk management.

    S&P Global: Banks outlook 2025
    Generative AI Reshaping Banks
    Generative AI is expected to gradually transform banking business models, impacting operations, customer experience, and risk management.
    Impact Areas Banking, Customer Experience, Finance, Operations, Risk management
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Generative AI Revolution
    • AI-Driven Transformation
    • Customer service
    • Marketing
    • Product Development
    • Supply chain
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    CPG companies are rapidly increasing investment in generative AI, expecting significant impact on content generation, product development, and customer service.

    Infosys: CPG industry outlook
    Generative AI Revolution
    CPG companies are rapidly increasing investment in generative AI, expecting significant impact on content generation, product development, and customer service.
    Impact Areas Customer service, Marketing, Product Development, Supply chain
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
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