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Trends Themes AI-Driven Transformation

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AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Future Data Center Arrival
    • AI-Driven Transformation
    • Values-Driven Consumption
    • AI Infrastructure
    • Data Centers
    • Energy Efficiency
    • Renewable Energy
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    Traditional data centers are struggling to meet the demands of AI, driving innovation in energy efficiency and specialized infrastructure.

    CB Insights: Tech trends 2025
    Future Data Center Arrival
    Traditional data centers are struggling to meet the demands of AI, driving innovation in energy efficiency and specialized infrastructure.
    Impact Areas AI Infrastructure, Data Centers, Energy Efficiency, Renewable Energy
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • Gen AI Reshapes Insurance
    • AI-Driven Transformation
    • Customer service
    • Data Analytics
    • Insurance Operations
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Generative AI is enabling insurers to reimagine the entire value chain, from sales and distribution to claims and customer service.

    McKinsey: Global insurance report 2025
    Gen AI Reshapes Insurance
    Generative AI is enabling insurers to reimagine the entire value chain, from sales and distribution to claims and customer service.
    Impact Areas Customer service, Data Analytics, Insurance Operations
    Themes AI-Driven Transformation
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Gen Alpha Influence
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Consumer Behavior
    • Marketing to Children
    • Voice Technology
    • Brands & Advertising
    • Digital Platforms
    • Family

    Gen Alpha, as digital natives and voice-first consumers, are emerging as significant purchase influencers, impacting family buying decisions and embracing smart speaker technology.

    Audacy: Share of audio trends
    Gen Alpha Influence
    Gen Alpha, as digital natives and voice-first consumers, are emerging as significant purchase influencers, impacting family buying decisions and embracing smart speaker technology.
    Impact Areas Consumer Behavior, Marketing to Children, Voice Technology
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Brands & Advertising, Digital Platforms, Family
  • Gen Z Embraces AI Tools
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Education
    • Employment
    • Technology
    • Business & Commerce
    • Emerging Technology
    • Lifestyle

    Gen Z is adopting AI for productivity and self-improvement, despite concerns about its impact on creativity and human connection.

    PION: Youth trends report 2024
    Gen Z Embraces AI Tools
    Gen Z is adopting AI for productivity and self-improvement, despite concerns about its impact on creativity and human connection.
    Impact Areas Education, Employment, Technology
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Emerging Technology, Lifestyle
  • GenAI Impacts Outsourcing
    • AI-Driven Transformation
    • Contact centers
    • Labor Market
    • Outsourcing industry
    • Business & Commerce
    • Emerging Technology

    Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand.

    Forrester: Predictions 2025 B2C CX
    GenAI Impacts Outsourcing
    Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand.
    Impact Areas Contact centers, Labor Market, Outsourcing industry
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • GenAI Infrastructure Boom
    • AI-Driven Transformation
    • Cloud Computing
    • Data Centers
    • Hardware Manufacturing
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    The increasing demand for GenAI is driving significant investments in infrastructure upgrades and new technologies.

    SPGMI: Big picture 2025 GenAI
    GenAI Infrastructure Boom
    The increasing demand for GenAI is driving significant investments in infrastructure upgrades and new technologies.
    Impact Areas Cloud Computing, Data Centers, Hardware Manufacturing
    Themes AI-Driven Transformation
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • GenAI M&A Surge
    • AI-Driven Transformation
    • Private Equity
    • Technology Industry
    • Venture capital
    • Business & Commerce
    • Emerging Technology

    Generative AI is driving a significant increase in mergers and acquisitions activity across the technology sector.

    SPGMI: Big picture 2025 GenAI
    GenAI M&A Surge
    Generative AI is driving a significant increase in mergers and acquisitions activity across the technology sector.
    Impact Areas Private Equity, Technology Industry, Venture capital
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • GenAI Value Realization
    • AI-Driven Transformation
    • Cloud Computing
    • Enterprise Software
    • IT Services
    • Business & Commerce
    • Emerging Technology

    Organizations are shifting from GenAI experimentation to demanding demonstrable ROI and practical applications.

    SPGMI: Big picture 2025 GenAI
    GenAI Value Realization
    Organizations are shifting from GenAI experimentation to demanding demonstrable ROI and practical applications.
    Impact Areas Cloud Computing, Enterprise Software, IT Services
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Generational Digital Divide
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Marketing
    • Media Consumption
    • Technology Adoption
    • Consumer Attitudes
    • Digital Platforms
    • Media & Information

    A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.

    Activate: Technology and media outlook...
    Generational Digital Divide
    A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.
    Impact Areas Marketing, Media Consumption, Technology Adoption
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms, Media & Information
  • Generative AI Car Companions
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • AI
    • Automotive
    • User Interface Design
    • Business & Commerce
    • Emerging Technology

    Generative AI is poised to transform the driver-car relationship, enabling personalized experiences, intuitive interfaces, and advanced voice interaction.

    Publicis Sapient: Guide to next...
    Generative AI Car Companions
    Generative AI is poised to transform the driver-car relationship, enabling personalized experiences, intuitive interfaces, and advanced voice interaction.
    Impact Areas AI, Automotive, User Interface Design
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
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