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Trends Themes AI-Driven Transformation

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AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Generative AI Revolution
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Business
    • Creative Industries
    • Marketing
    • Research
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    Generative AI is rapidly transforming industries, offering immense potential while raising ethical and practical concerns.

    Ipsos: Almanac 2025
    Generative AI Revolution
    Generative AI is rapidly transforming industries, offering immense potential while raising ethical and practical concerns.
    Impact Areas Business, Creative Industries, Marketing, Research
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • Generative AI Spending Growth
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Customer service
    • Hospitality
    • Marketing
    • Operations
    • Retail
    • Business & Commerce
    • Emerging Technology

    Retail and hospitality companies are rapidly increasing their investment in generative AI, though at a slower pace than some other sectors.

    Infosys: Generative AI radar for...
    Generative AI Spending Growth
    Retail and hospitality companies are rapidly increasing their investment in generative AI, though at a slower pace than some other sectors.
    Impact Areas Customer service, Hospitality, Marketing, Operations, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • Generative AI Transforming Search
    • AI-Driven Transformation
    • Content Discovery
    • Digital Publishing
    • Search Engines
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Generative AI is rapidly reshaping online search, challenging traditional search engines and impacting content discovery.

    Activate Consulting: Technology and media...
    Generative AI Transforming Search
    Generative AI is rapidly reshaping online search, challenging traditional search engines and impacting content discovery.
    Impact Areas Content Discovery, Digital Publishing, Search Engines
    Themes AI-Driven Transformation
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Generative AI Trust & Transparency
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising
    • Consumer Trust
    • Marketing
    • Brands & Advertising
    • Data & Privacy
    • Emerging Technology

    Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.

    Kantar: Marketing trends 2025
    Generative AI Trust & Transparency
    Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
    Impact Areas Advertising, Consumer Trust, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Data & Privacy, Emerging Technology
  • Generative AI-Driven Personalization
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Customer service
    • E-commerce
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.

    Publicis Sapient: Guide to Next...
    Generative AI-Driven Personalization
    Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.
    Impact Areas Customer service, E-commerce, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Global Crypto Ownership Surge
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Finance
    • Investment
    • Technology
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    Cryptocurrency ownership is experiencing significant global growth, driven by increased accessibility, regulatory clarity, and macroeconomic factors.

    Triple A: The state of...
    Global Crypto Ownership Surge
    Cryptocurrency ownership is experiencing significant global growth, driven by increased accessibility, regulatory clarity, and macroeconomic factors.
    Impact Areas Finance, Investment, Technology
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Global Fraud Surge
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Blurring of Physical and Digital Realities
    • Businesses
    • Individuals
    • Organizations
    • Business & Commerce
    • Cybersecurity

    Cyber fraud is increasing in volume and sophistication globally, undermining trust and impacting individuals, businesses, and organizations.

    Microsoft: Digital Defense Report 2024
    Global Fraud Surge
    Cyber fraud is increasing in volume and sophistication globally, undermining trust and impacting individuals, businesses, and organizations.
    Impact Areas Businesses, Individuals, Organizations
    Themes AI-Driven Transformation, Navigating Global Uncertainty, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Cybersecurity
  • GPS-Less Navigation
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Aerospace
    • Autonomous Vehicles
    • Defense
    • Logistics
    • Cybersecurity
    • Emerging Technology
    • Government & Politics

    Increasing GPS disruptions are driving the development of alternative positioning, navigation, and timing (AltPNT) systems.

    CB Insights: Game changers 2025
    GPS-Less Navigation
    Increasing GPS disruptions are driving the development of alternative positioning, navigation, and timing (AltPNT) systems.
    Impact Areas Aerospace, Autonomous Vehicles, Defense, Logistics
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Cybersecurity, Emerging Technology, Government & Politics
  • GPU Availability Constraints
    • AI-Driven Transformation
    • AI development
    • Cloud Computing
    • Hardware infrastructure
    • Business & Commerce
    • Emerging Technology

    Access to GPUs remains a significant challenge, influencing infrastructure decisions and driving the adoption of specialized cloud platforms.

    S&P Global: Trends in AI
    GPU Availability Constraints
    Access to GPUs remains a significant challenge, influencing infrastructure decisions and driving the adoption of specialized cloud platforms.
    Impact Areas AI development, Cloud Computing, Hardware infrastructure
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Growing AI Investment
    • AI-Driven Transformation
    • R&D
    • Technology Infrastructure
    • Venture capital
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    Both public and private investment in AI is increasing, driven by the perceived potential of AI to transform industries and boost economic growth, with a particular focus on generative AI.

    G7: Driving factors and challenges...
    Growing AI Investment
    Both public and private investment in AI is increasing, driven by the perceived potential of AI to transform industries and boost economic growth, with a…
    Impact Areas R&D, Technology Infrastructure, Venture capital
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Finance & Money
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