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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Customer feedback is declining, requiring businesses to diversify their Voice of Customer programs and leverage alternative data sources.
Dwindling Customer Feedback- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Customer service
- Market Research
- Product Development
- Business & Commerce
- Consumer Attitudes
Customer feedback is declining, requiring businesses to diversify their Voice of Customer programs and leverage alternative data sources.
Qualtrics: 2025 Consumer Trends ReportDwindling Customer Feedback
Customer feedback is declining, requiring businesses to diversify their Voice of Customer programs and leverage alternative data sources.
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Short Trend Summary
Data breaches and AI vulnerabilities necessitate a diversified security strategy, including multicloud adoption and a broader approach to AI.
Diversified Security Crucial- AI-Driven Transformation
- Navigating Global Uncertainty
- AI Implementation
- Cloud infrastructure
- Data Security
- Business & Commerce
- Cybersecurity
- Emerging Technology
Data breaches and AI vulnerabilities necessitate a diversified security strategy, including multicloud adoption and a broader approach to AI.
Publicis Sapient: Guide to Next...Diversified Security Crucial
Data breaches and AI vulnerabilities necessitate a diversified security strategy, including multicloud adoption and a broader approach to AI. 
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Short Trend Summary
The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic AI.
Diversified AI Models- AI-Driven Transformation
- All sectors
- Business & Commerce
- Emerging Technology
The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic AI.
Deloitte: Tech trends 2025Diversified AI Models
The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic… 
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Short Trend Summary
Rapid advancements in technologies like AI, aerospace, and next-generation medicines are transforming industries and creating new investment opportunities.
Disruptive Tech Innovation- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Aerospace
- Automation
- Digital Infrastructure
- Healthcare
- Business & Commerce
- Emerging Technology
- Health & Wellness
Rapid advancements in technologies like AI, aerospace, and next-generation medicines are transforming industries and creating new investment opportunities.
HSBC: GPB investment outlook new...Disruptive Tech Innovation
Rapid advancements in technologies like AI, aerospace, and next-generation medicines are transforming industries and creating new investment opportunities. 
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Short Trend Summary
Combating the growing threat of disinformation through advanced technologies and strategies to verify information authenticity.
Disinformation Security- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Brand Management
- Cybersecurity
- Public Relations
- Cybersecurity
- Emerging Technology
- Media & Information
Combating the growing threat of disinformation through advanced technologies and strategies to verify information authenticity.
Gartner: 2025 top tech trendsDisinformation Security
Combating the growing threat of disinformation through advanced technologies and strategies to verify information authenticity. 
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Short Trend Summary
Gaming and immersive technologies are reshaping media consumption, with AI poised to further enhance interactivity and depth.
Dimensionalized Media Experiences- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Augmented Reality (AR)
- Gaming
- Media Consumption
- Virtual Reality (VR)
- Emerging Technology
- Entertainment
- Media & Information
Gaming and immersive technologies are reshaping media consumption, with AI poised to further enhance interactivity and depth.
OMG Futures: The future of...Dimensionalized Media Experiences
Gaming and immersive technologies are reshaping media consumption, with AI poised to further enhance interactivity and depth. 
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Short Trend Summary
The value exchange between employers and employees is strained, with employees seeking greater flexibility and recognition while facing increased surveillance and cost-cutting measures, impacting workplace culture and potentially hindering AI adoption.
Dignity of Work- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Human resources
- Leadership
- Technology Adoption
- Workplace Culture
- Business & Commerce
- Emerging Technology
- The Workplace
The value exchange between employers and employees is strained, with employees seeking greater flexibility and recognition while facing increased surveillance and cost-cutting measures, impacting workplace culture and potentially hindering AI adoption.
Accenture: Life trends 2025Dignity of Work
The value exchange between employers and employees is strained, with employees seeking greater flexibility and recognition while facing increased surveillance and cost-cutting measures, impacting workplace… 
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Short Trend Summary
Digitalization, including the rise of AI, offers opportunities for productivity growth but also poses risks of job displacement and inequality.
Digitalization and AI Revolution- AI-Driven Transformation
- Navigating Global Uncertainty
- Economic Growth
- Income distribution
- Labor markets
- Productivity
- Business & Commerce
- Emerging Technology
- Government & Politics
Digitalization, including the rise of AI, offers opportunities for productivity growth but also poses risks of job displacement and inequality.
IMF: Annual report 2024Digitalization and AI Revolution
Digitalization, including the rise of AI, offers opportunities for productivity growth but also poses risks of job displacement and inequality. 
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Short Trend Summary
B2B buying is increasingly digital, demanding personalized, omnichannel experiences.
Digital-First B2B Buying- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- B2B Marketing
- Customer Experience
- Sales
- Business & Commerce
- Digital Platforms
B2B Group: B2B media in...Digital-First B2B Buying
B2B buying is increasingly digital, demanding personalized, omnichannel experiences. 
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Short Trend Summary
Higher levels of digital twin integration correlate with increased engagement in industrial metaverse applications, highlighting the importance of a unified data environment.
Digital Twin Integration is Key- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Application Development
- Data management
- Operational Efficiency
- Business & Commerce
- Data & Privacy
- Emerging Technology
Higher levels of digital twin integration correlate with increased engagement in industrial metaverse applications, highlighting the importance of a unified data environment.
Siemens: Industrial Metaverse Research StudyDigital Twin Integration is Key
Higher levels of digital twin integration correlate with increased engagement in industrial metaverse applications, highlighting the importance of a unified data environment. 
