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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Rapid advancements in digital technologies are transforming industries and reshaping business operations.
Digital Transformation Acceleration- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- All industries
- Business & Commerce
- Cybersecurity
- Emerging Technology
Rapid advancements in digital technologies are transforming industries and reshaping business operations.
Firjan: Report macrotendencias 2025 2026Digital Transformation Acceleration
Rapid advancements in digital technologies are transforming industries and reshaping business operations. -
Short Trend Summary
OEMs are seeking new revenue streams through digital services, but face challenges in offering valuable features and bridging the gap between technology and customer needs.
Digital Services Drive Revenue- AI-Driven Transformation
- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Automotive
- Customer service
- Software
- Business & Commerce
- Consumer Attitudes
- Digital Platforms
OEMs are seeking new revenue streams through digital services, but face challenges in offering valuable features and bridging the gap between technology and customer needs.
Publicis Sapient: Guide to next...Digital Services Drive Revenue
OEMs are seeking new revenue streams through digital services, but face challenges in offering valuable features and bridging the gap between technology and customer needs. -
Short Trend Summary
The real estate sector is experiencing increasing digitization, driven by data consumption growth and the rise of technologies like cloud computing and IoT, leading to increased demand for data centers and innovative digital solutions.
Digital Real Estate- AI-Driven Transformation
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Data Centers
- Property Technology (PropTech)
- Real estate
- Business & Commerce
- Cybersecurity
- Emerging Technology
The real estate sector is experiencing increasing digitization, driven by data consumption growth and the rise of technologies like cloud computing and IoT, leading to increased demand for data centers and innovative digital solutions.
European Bank: Real estate sector...Digital Real Estate
The real estate sector is experiencing increasing digitization, driven by data consumption growth and the rise of technologies like cloud computing and IoT, leading to… -
Short Trend Summary
Digital media is gaining prominence in Western Europe, particularly in the Netherlands and the U.K., while traditional media remains significant.
Digital Media Growth- AI-Driven Transformation
- The Power of Community and Connection
- Advertising
- Media
- Western Europe
- Brands & Advertising
- Business & Commerce
- Media & Information
Digital media is gaining prominence in Western Europe, particularly in the Netherlands and the U.K., while traditional media remains significant.
Nielsen: Ad Intel Q4 International...Digital Media Growth
Digital media is gaining prominence in Western Europe, particularly in the Netherlands and the U.K., while traditional media remains significant. -
Short Trend Summary
Digital media consumption continues to surpass traditional media, with the gap widening over time.
Digital Media Dominance- AI-Driven Transformation
- Experiences Over Material Goods
- The Power of Community and Connection
- Advertising spending
- Content consumption habits
- Media industry strategies
- Brands & Advertising
- Digital Platforms
- Media & Information
PwC: Global entertainment & media...Digital Media Dominance
Digital media consumption continues to surpass traditional media, with the gap widening over time. -
Short Trend Summary
Digital identity is transforming the guest journey, enabling personalized rewards and smoother experiences through destination loyalty programs.
Digital Identity Personalizes Experiences- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- Customer data management
- Guest experience
- Loyalty Programs
- Business & Commerce
- Data & Privacy
- Travel & Tourism
Digital identity is transforming the guest journey, enabling personalized rewards and smoother experiences through destination loyalty programs.
Publicis Sapient: Guide to Next...Digital Identity Personalizes Experiences
Digital identity is transforming the guest journey, enabling personalized rewards and smoother experiences through destination loyalty programs. -
Short Trend Summary
Digital disruption, particularly driven by AI, is rapidly transforming businesses and increasing cybersecurity and talent risks.
Digital Disruption and AI- AI-Driven Transformation
- Navigating Global Uncertainty
- Business Models
- Cybersecurity
- Product Development
- Talent Management
- Business & Commerce
- Cybersecurity
- Emerging Technology
Digital disruption, particularly driven by AI, is rapidly transforming businesses and increasing cybersecurity and talent risks.
ECIIA: Asia Pacific risk in...Digital Disruption and AI
Digital disruption, particularly driven by AI, is rapidly transforming businesses and increasing cybersecurity and talent risks. -
Short Trend Summary
Employees are struggling with the increasing pace and volume of work, contributing to burnout and driving the adoption of AI for relief.
Digital Debt Overwhelm- AI-Driven Transformation
- AI Adoption
- Employee Wellbeing
- Productivity
- Work-life balance
- Business & Commerce
- Emerging Technology
- The Workplace
Employees are struggling with the increasing pace and volume of work, contributing to burnout and driving the adoption of AI for relief.
Microsoft: 2024 Work Trend Index...Digital Debt Overwhelm
Employees are struggling with the increasing pace and volume of work, contributing to burnout and driving the adoption of AI for relief. -
Short Trend Summary
A robust digital core, encompassing digital platforms, data & AI, and secure infrastructure, is essential for luxury brands to drive operational excellence and enhance brand desirability.
Digital Core for Luxury- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Customer Relationship Management
- Marketing
- Operations
- Supply chain
- Brands & Advertising
- Business & Commerce
- Emerging Technology
A robust digital core, encompassing digital platforms, data & AI, and secure infrastructure, is essential for luxury brands to drive operational excellence and enhance brand desirability.
Accenture: How luxury brands are...Digital Core for Luxury
A robust digital core, encompassing digital platforms, data & AI, and secure infrastructure, is essential for luxury brands to drive operational excellence and enhance brand… -
Short Trend Summary
Digital platforms are becoming increasingly important for long-term brand building, offering cost-effective reach and engagement.
Digital Brand Building- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Management
- Digital Advertising
- Marketing Strategy
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Digital platforms are becoming increasingly important for long-term brand building, offering cost-effective reach and engagement.
Meta: Rethinking media mix effectivenessDigital Brand Building
Digital platforms are becoming increasingly important for long-term brand building, offering cost-effective reach and engagement.