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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
New mobility models, including EVs, AVs, and shared mobility, are transforming the auto insurance landscape.
Evolving Mobility Disrupts Auto- AI-Driven Transformation
- Navigating Global Uncertainty
- Auto Insurance
- Automotive industry
- Transportation
- Business & Commerce
- Emerging Technology
- Finance & Money
New mobility models, including EVs, AVs, and shared mobility, are transforming the auto insurance landscape.
McKinsey: Global insurance report 2025Evolving Mobility Disrupts Auto
New mobility models, including EVs, AVs, and shared mobility, are transforming the auto insurance landscape.
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Short Trend Summary
Misinformation and hateful content remain prevalent online harms, with increasing concerns about deepfakes and the need for stronger safety measures.
Evolving Online Safety Concerns- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- Digital Literacy
- Elections
- Online Safety
- Public Discourse
- Cybersecurity
- Media & Information
Misinformation and hateful content remain prevalent online harms, with increasing concerns about deepfakes and the need for stronger safety measures.
OFCOM: Online nation 2024Evolving Online Safety Concerns
Misinformation and hateful content remain prevalent online harms, with increasing concerns about deepfakes and the need for stronger safety measures. 
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Short Trend Summary
Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences.
Evolving Retail Media Networks- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences.
Kantar: Marketing trends 2025Evolving Retail Media Networks
Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences. 
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Short Trend Summary
Social media and retail platforms are challenging Google's dominance in search, with AI playing a crucial role in understanding user intent and requiring brands to adapt their SEO strategies.
Evolving Search Landscape- AI-Driven Transformation
- The Power of Community and Connection
- Artificial Intelligence
- Digital Marketing
- Search Engine Optimization (SEO)
- Brands & Advertising
- Digital Platforms
- Emerging Technology
Social media and retail platforms are challenging Google's dominance in search, with AI playing a crucial role in understanding user intent and requiring brands to adapt their SEO strategies.
WARC: The future of media...Evolving Search Landscape
Social media and retail platforms are challenging Google's dominance in search, with AI playing a crucial role in understanding user intent and requiring brands to… 
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Short Trend Summary
Declining attention spans on social media require brands to prioritize creative innovation and personalized content.
Evolving Social Media Engagement- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Brand Building
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Declining attention spans on social media require brands to prioritize creative innovation and personalized content.
Kantar: Marketing trends 2025Evolving Social Media Engagement
Declining attention spans on social media require brands to prioritize creative innovation and personalized content. 
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Short Trend Summary
Organizations are moving beyond generic foundation models to develop specialized AI models tailored to their specific industry and business needs.
Expert AI Models- AI-Driven Transformation
- AI development
- Business Processes
- Data management
- Business & Commerce
- Emerging Technology
Organizations are moving beyond generic foundation models to develop specialized AI models tailored to their specific industry and business needs.
Infotech: Tech trends 2025Expert AI Models
Organizations are moving beyond generic foundation models to develop specialized AI models tailored to their specific industry and business needs. 
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Short Trend Summary
Organizations are rapidly increasing their investments in AI, driven primarily by the potential of generative AI to transform various business functions.
Exponential AI Adoption- AI-Driven Transformation
- Business Processes
- Customer Interaction
- Multiple Industries
- Business & Commerce
- Emerging Technology
Organizations are rapidly increasing their investments in AI, driven primarily by the potential of generative AI to transform various business functions.
Infotech: Tech trends 2025Exponential AI Adoption
Organizations are rapidly increasing their investments in AI, driven primarily by the potential of generative AI to transform various business functions. 
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Short Trend Summary
Despite increased investment, software customer success is failing due to a mismatch between vendor support and customer needs, particularly in technical implementation.
Failing Software Customer Success- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Customer Retention
- Customer Success
- Software Industry
- Business & Commerce
- Emerging Technology
Despite increased investment, software customer success is failing due to a mismatch between vendor support and customer needs, particularly in technical implementation.
Bain: Technology reportFailing Software Customer Success
Despite increased investment, software customer success is failing due to a mismatch between vendor support and customer needs, particularly in technical implementation. 
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Short Trend Summary
Fans are actively creating content related to their fandoms, transforming from passive consumers to active participants.
Fans as Creators- AI-Driven Transformation
- Experiences Over Material Goods
- The Power of Community and Connection
- Content creation
- Entertainment
- Social Media
- Brands & Advertising
- Digital Platforms
- Entertainment
Fans are actively creating content related to their fandoms, transforming from passive consumers to active participants.
YouTube: Trends fandom report 2024Fans as Creators
Fans are actively creating content related to their fandoms, transforming from passive consumers to active participants. 
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Short Trend Summary
Generative AI is empowering creatives to easily visualize fantastical scenarios, pushing creative boundaries and blurring the lines between physical and virtual realities.
Fantastic Frontiers: Surreal AI Imagery- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- Art
- Design
- Gaming
- Brands & Advertising
- Emerging Technology
- Entertainment
Generative AI is empowering creatives to easily visualize fantastical scenarios, pushing creative boundaries and blurring the lines between physical and virtual realities.
Adobe: Creative trends report 2025Fantastic Frontiers: Surreal AI Imagery
Generative AI is empowering creatives to easily visualize fantastical scenarios, pushing creative boundaries and blurring the lines between physical and virtual realities. 
