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Short Trend Summary
AI Content Creation. AI Content Creation is revolutionizing the creative industry by producing high-quality visual and written content. Dall-E and Stable Diffusion can create images based on a natural language prompt, while GPT-3 generates copy in various formats. Although AI-generated…
AI Content Creation- Digital Platforms
- Emerging Technology
- Media & Information
AI Content Creation. AI Content Creation is revolutionizing the creative industry by producing high-quality visual and written content. Dall-E and Stable Diffusion can create images based on a natural language prompt, while GPT-3 generates copy in various formats. Although AI-generated content is not yet able to replace human artists and…
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Meltwater - 2023 Marketing Trends...AI Content Creation
AI Content Creation. AI Content Creation is revolutionizing the creative industry by producing high-quality visual and written content. Dall-E and Stable Diffusion can create images…
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Short Trend Summary
Small businesses cozy up to creators. The looming recession and COVID-19 pandemic have led to budget cuts in businesses, including marketing budgets. Big brands are reducing their discretionary spending on creator partnerships, opening up opportunities for brands with limited budgets…
Small businesses cozy up to creators- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
Small businesses cozy up to creators. The looming recession and COVID-19 pandemic have led to budget cuts in businesses, including marketing budgets. Big brands are reducing their discretionary spending on creator partnerships, opening up opportunities for brands with limited budgets to partner with top creators at lower cost. Director of…
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Hootsuite - Social Media Trends...Small businesses cozy up to creators
Small businesses cozy up to creators. The looming recession and COVID-19 pandemic have led to budget cuts in businesses, including marketing budgets. Big brands are… 
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Short Trend Summary
Cracking the cross-posting code. Social media companies are constantly copying each other's features, causing a strain on user experience and social media marketers. Marketers will stop chasing new features and start getting more strategic instead. They will focus on creating…
Cracking the cross-posting code- Brands & Advertising
- Digital Platforms
- Emerging Technology
Cracking the cross-posting code. Social media companies are constantly copying each other's features, causing a strain on user experience and social media marketers. Marketers will stop chasing new features and start getting more strategic instead. They will focus on creating content suited to the platforms that best align with their…
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Hootsuite - Social Media Trends...Cracking the cross-posting code
Cracking the cross-posting code. Social media companies are constantly copying each other's features, causing a strain on user experience and social media marketers. Marketers will… -
Short Trend Summary
Google vs. TikTok?! Social media is quickly becoming the primary search engine for younger generations, with 40% of 18-24 year olds using platforms like TikTok and Instagram for information and decision-making. Social networks are visited more frequently and for longer…
Google vs. TikTok?!- Digital Platforms
- Emerging Technology
- Media & Information
Google vs. TikTok?! Social media is quickly becoming the primary search engine for younger generations, with 40% of 18-24 year olds using platforms like TikTok and Instagram for information and decision-making. Social networks are visited more frequently and for longer periods than search engines, with a third of internet time…
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Hootsuite - Social Media Trends...Google vs. TikTok?!
Google vs. TikTok?! Social media is quickly becoming the primary search engine for younger generations, with 40% of 18-24 year olds using platforms like TikTok… -
Short Trend Summary
Great reopening blows a hole in digital service.The return to in-person shopping has caused businesses to neglect the quality of their digital services, resulting in a 19% decrease in customer experience according to a Forrester survey. As consumers expect a…
Great reopening blows a hole in digital service- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Great reopening blows a hole in digital service.The return to in-person shopping has caused businesses to neglect the quality of their digital services, resulting in a 19% decrease in customer experience according to a Forrester survey. As consumers expect a balance between online and offline customer service, automation tools like…
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Hootsuite - Social Media Trends...Great reopening blows a hole in digital service
Great reopening blows a hole in digital service.The return to in-person shopping has caused businesses to neglect the quality of their digital services, resulting in… 
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Short Trend Summary
Risk & Reward as Seen on TikTok: TikTok's rapid evolution presents a unique opportunity for marketers to connect with its highly engaged, Gen-Z audience. However, staying ahead of the curve will require marketers to not only master TikTok's signature style…
Risk & Reward as Seen on TikTok- Brands & Advertising
- Digital Platforms
- Emerging Technology
Risk & Reward as Seen on TikTok: TikTok's rapid evolution presents a unique opportunity for marketers to connect with its highly engaged, Gen-Z audience. However, staying ahead of the curve will require marketers to not only master TikTok's signature style of content creation, but also navigate the platform's regulatory challenges…
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Meltwater - 2023 Marketing Trends...Risk & Reward as Seen on TikTok
Risk & Reward as Seen on TikTok: TikTok's rapid evolution presents a unique opportunity for marketers to connect with its highly engaged, Gen-Z audience. However,… -
Short Trend Summary
Social Commerce (Still Loading). Social commerce started slow in 2022 with skepticism and slow adoption in the West, but new integrations and updates by major social media platforms in 2023 are poised to accelerate its growth. Brands need to be…
Social Commerce (Still Loading)- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Social Commerce (Still Loading). Social commerce started slow in 2022 with skepticism and slow adoption in the West, but new integrations and updates by major social media platforms in 2023 are poised to accelerate its growth. Brands need to be creative and emphasize the legitimacy, value, and quality of in-app…
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Meltwater - 2023 Marketing Trends...Social Commerce (Still Loading)
Social Commerce (Still Loading). Social commerce started slow in 2022 with skepticism and slow adoption in the West, but new integrations and updates by major… -
Short Trend Summary
Able to Access. Accessibility is gaining more attention in the marketing industry as the largest minority group, people with disabilities, are often excluded from marketing plans. Social media platforms such as Instagram, TikTok, and LinkedIn are offering more accessibility options…
Able to Access- Brands & Advertising
- Digital Platforms
- Emerging Technology
Able to Access. Accessibility is gaining more attention in the marketing industry as the largest minority group, people with disabilities, are often excluded from marketing plans. Social media platforms such as Instagram, TikTok, and LinkedIn are offering more accessibility options such as auto-captioning and real-time captioning. In 2023, accessibility will…
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Meltwater - 2023 Marketing Trends...Able to Access
Able to Access. Accessibility is gaining more attention in the marketing industry as the largest minority group, people with disabilities, are often excluded from marketing… -
Short Trend Summary
Short Form Videos. Short-form video is a trend that continues to grow in popularity among social media platforms and marketers. TikTok, Instagram, YouTube, and Pinterest have all integrated short-form video into their platforms with varying lengths and features. As the…
Short Form Videos- Brands & Advertising
- Digital Platforms
- Emerging Technology
Short Form Videos. Short-form video is a trend that continues to grow in popularity among social media platforms and marketers. TikTok, Instagram, YouTube, and Pinterest have all integrated short-form video into their platforms with varying lengths and features. As the definition of short-form video evolves, platforms are also introducing new…
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Meltwater - 2023 Marketing Trends...Short Form Videos
Short Form Videos. Short-form video is a trend that continues to grow in popularity among social media platforms and marketers. TikTok, Instagram, YouTube, and Pinterest… -
Short Trend Summary
Brand Value. In 2023, with the decline of cookies and increased use of social media platforms as search engines, brand value will reach a new high. Brands that win consumer attention will be those that are known, trusted and loved.…
Brand Value- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Brand Value. In 2023, with the decline of cookies and increased use of social media platforms as search engines, brand value will reach a new high. Brands that win consumer attention will be those that are known, trusted and loved. Brands that invest in consumer intelligence, creative content, and responsive…
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Meltwater - 2023 Marketing Trends...Brand Value
Brand Value. In 2023, with the decline of cookies and increased use of social media platforms as search engines, brand value will reach a new…
