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Trends Categories Digital Platforms

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Digital Platforms 107
Brands & Advertising 134
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Consumer Attitudes 104
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Data Privacy 12
Emerging Technology 137
Entertainment 35
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Finance & Money 9
Food & Drink 11
Global Challenges 49
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Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Year Of Social Search
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    Year of Social Search. A Google executive recently revealed that 40% of young people now go to Instagram or TikTok, rather than use their own search or maps products when they are looking for a place to eat. Instagram searches are geared to help people to stay updated on trends…

    • N/A
    Reuters - Journalism, Media, and...
    Year Of Social Search
    Year of Social Search. A Google executive recently revealed that 40% of young people now go to Instagram or TikTok, rather than use their own…
    • Digital Platforms
    • Emerging Technology
    • Media & Information
  • Year of Copycats
    • Digital Platforms
    • Emerging Technology
    • Entertainment

    Year of Copycats. TikTok starts to look more like other social networks. TikTok’s ‘For You’ feed, which surfaces the most entertaining (and informative) content from across the network, has been a key differentiator during its growth phase but now it is planning to add features that allow closer connection with…

    • N/A
    Reuters - Journalism, Media, and...
    Year of Copycats
    Year of Copycats. TikTok starts to look more like other social networks. TikTok’s ‘For You’ feed, which surfaces the most entertaining (and informative) content from…
    • Digital Platforms
    • Emerging Technology
    • Entertainment
  • Format Innovation
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    Format Innovation. The digital world continues to evolve, with a shift towards audio and video content. Publishers are focusing on podcasts, email newsletters, and digital video to engage audiences, while short-form video production is gaining popularity. The use cases for voice assistants and metaverse applications are still unclear and receiving…

    • N/A
    Reuters - Journalism, Media, and...
    Format Innovation
    Format Innovation. The digital world continues to evolve, with a shift towards audio and video content. Publishers are focusing on podcasts, email newsletters, and digital…
    • Digital Platforms
    • Emerging Technology
    • Media & Information
  • Gamifying Loyalty
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in technology, the potential for gamification in marketing is endless. Gamification can also enhance content discovery and increase engagement in activity feeds by 68%.

    • N/A
    Vertigo - Digital Marketing Trends...
    Gamifying Loyalty
    Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in…
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
  • Bigger Than Meta
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as Roblox and Minecraft, have seen tremendous success with over 400 million users. Marketers are taking notice, with 29% viewing Web3 and gaming as a priority,…

    • N/A
    OGILVY - Social Media Trends...
    Bigger Than Meta
    Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • Mainstream AR: Slowly Cooking
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    Mainstream AR: Slowly Cooking. AR is the technology that will actually bring the metaverse to life for most people in the near future. Its democratized nature and widespread device compatibility make it a more accessible technology for creators to generate their own experiences. Snapchat leads the way in social AR,…

    • N/A
    OGILVY - Social Media Trends...
    Mainstream AR: Slowly Cooking
    Mainstream AR: Slowly Cooking. AR is the technology that will actually bring the metaverse to life for most people in the near future. Its democratized…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • Social commerce
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B global business already established and 1 in 3 Gen Zers starting their purchase journeys on social media, there's still plenty of room for growth. The…

    • N/A
    OGILVY - Social Media Trends...
    Social commerce
    Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Social Media
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example, live shopping and affiliate sales didn’t take off as they had in the Far East. In short, we’re still far away from promoting a social…

    • N/A
    OGILVY - Social Media Trends...
    Social Media
    Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example,…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Be Explorable
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Be Explorable. Brands must embrace the trend towards discovery-first by increasing the number of explorable entry points. Features like shoppable tags and native storefronts can help initiate purchase intent while staying on brand. Paid media strategies will still be necessary to capitalize on deeper intent, but understanding the audience and…

    • N/A
    OGILVY - Social Media Trends...
    Be Explorable
    Be Explorable. Brands must embrace the trend towards discovery-first by increasing the number of explorable entry points. Features like shoppable tags and native storefronts can…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Happy Ever After in the Marketplace
    • Business & e-Commerce
    • Consumer Attitudes
    • Digital Platforms

    Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as the final shopping destination. Marketplaces offer better user convenience, multi-market ambitions, and logistics, making it important for marketers to integrate these into their wider social…

    • N/A
    OGILVY - Social Media Trends...
    Happy Ever After in the Marketplace
    Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as…
    • Business & e-Commerce
    • Consumer Attitudes
    • Digital Platforms
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