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Digital Platforms 107
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Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Stores Become Experiences
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a truly experiential experience. Brands will differentiate their in-store experiences by learning from their audiences, connecting online convenience to offline experiences. Retailers must understand their consumers…

    • N/A
    Shopify - Commerce Trends 2028
    Stores Become Experiences
    Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
  • B(r)and Togher
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer data to work with. To keep in mind though, relying solely on traditional advertising tools may not be as effective as it once was, as…

    • N/A
    Shopify - Commerce Trends 2032
    B(r)and Togher
    B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
  • Brand x Brand
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have always been a part of the world of commerce, such as car dealerships located together or concerts featuring multiple bands. This untapped opportunity allows brands…

    • N/A
    Shopify - Commerce Trends 2034
    Brand x Brand
    Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
  • Multi-sensory social media
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Multi-sensory social media. As we move towards an "internet of senses," brands must develop a true multi-channel, multi-format approach to stimulate consumers in new and interactive ways, and to create a more accessible experience. Social media platforms are leaning towards social audio and vertical videos, and brands are investing in…

    • N/A
    Talkwalkers - Social Media Trends...
    Multi-sensory social media
    Multi-sensory social media. As we move towards an "internet of senses," brands must develop a true multi-channel, multi-format approach to stimulate consumers in new and…
    • Brands & Advertising
    • Digital Platforms
    • Media & Information
  • Social commerce will rise and fall
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Social commerce will rise and fall. Social commerce has potential for growth, but is still finding its feet like influencer marketing a few years ago. Consumers will be more willing to explore new shopping channels with the increase in post-pandemic digital growth and demand for affordability. Social commerce varies by…

    • N/A
    Talkwalkers - Social Media Trends...
    Social commerce will rise and fall
    Social commerce will rise and fall. Social commerce has potential for growth, but is still finding its feet like influencer marketing a few years ago.…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Gamifying Loyalty
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in technology, the potential for gamification in marketing is endless. Gamification can also enhance content discovery and increase engagement in activity feeds by 68%.

    • N/A
    Vertigo - Digital Marketing Trends...
    Gamifying Loyalty
    Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in…
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
  • Community Building
    • Business & e-Commerce
    • Digital Platforms
    • The Workplace

    Community Building. Online communities are crucial for building a sense of community in a world where people are becoming increasingly disconnected. By using online community platforms, businesses can create spaces for members to connect, engage, and participate in virtual events, online courses, and paid memberships all under the company’s branding.…

    • N/A
    Vertigo - Digital Marketing Trends...
    Community Building
    Community Building. Online communities are crucial for building a sense of community in a world where people are becoming increasingly disconnected. By using online community…
    • Business & e-Commerce
    • Digital Platforms
    • The Workplace
  • AI Gets Smarter
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email campaigns, and image analysis technology are streamlining marketing operations and providing valuable insights. In 2023, incorporating AI into your marketing strategy will be essential for…

    • N/A
    Vertigo - Digital Marketing Trends...
    AI Gets Smarter
    AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Create & Deliver Winning Consumer & Customer Experiences
    • Consumer Attitudes
    • Digital Platforms
    • Global Challenges

    Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and preferences into every part of their process — from R&D to marketing to sales — and delivering seamless, relevant experiences for consumers and customers across…

    • N/A
    Accenture - A New Dawn...
    Create & Deliver Winning Consumer & Customer Experiences
    Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and…
    • Consumer Attitudes
    • Digital Platforms
    • Global Challenges
  • The Press Does Bundling
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    The Press Does Bundling. News publishers are turning to bundling strategies to fight financial difficulties. By combining core news with complementary brands and features, such as cooking apps and sports coverage, publishers are hoping to lock in subscribers and drive growth. Diversifying revenue streams remains a priority for publishers, with…

    • N/A
    Reuters - Journalism, Media, and...
    The Press Does Bundling
    The Press Does Bundling. News publishers are turning to bundling strategies to fight financial difficulties. By combining core news with complementary brands and features, such…
    • Brands & Advertising
    • Digital Platforms
    • Media & Information
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