Your trends
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Short Trend Summary
Short Form Videos. Short-form video is a trend that continues to grow in popularity among social media platforms and marketers. TikTok, Instagram, YouTube, and Pinterest have all integrated short-form video into their platforms with varying lengths and features. As the…
Short Form Videos- Brands & Advertising
- Digital Platforms
- Emerging Technology
Short Form Videos. Short-form video is a trend that continues to grow in popularity among social media platforms and marketers. TikTok, Instagram, YouTube, and Pinterest have all integrated short-form video into their platforms with varying lengths and features. As the definition of short-form video evolves, platforms are also introducing new…
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Meltwater - 2023 Marketing Trends...Short Form Videos
Short Form Videos. Short-form video is a trend that continues to grow in popularity among social media platforms and marketers. TikTok, Instagram, YouTube, and Pinterest…
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Short Trend Summary
Brand Value. In 2023, with the decline of cookies and increased use of social media platforms as search engines, brand value will reach a new high. Brands that win consumer attention will be those that are known, trusted and loved.…
Brand Value- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Brand Value. In 2023, with the decline of cookies and increased use of social media platforms as search engines, brand value will reach a new high. Brands that win consumer attention will be those that are known, trusted and loved. Brands that invest in consumer intelligence, creative content, and responsive…
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Meltwater - 2023 Marketing Trends...Brand Value
Brand Value. In 2023, with the decline of cookies and increased use of social media platforms as search engines, brand value will reach a new…
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Short Trend Summary
Guided Marketing Insights. Marketing data has exploded in volume, but analyzing it has lagged behind. AI is providing a solution with its ability to identify patterns in data that humans might miss and work with larger data sets. Guided insights…
Guided Marketing Insights- Data Privacy
- Digital Platforms
- Emerging Technology
Guided Marketing Insights. Marketing data has exploded in volume, but analyzing it has lagged behind. AI is providing a solution with its ability to identify patterns in data that humans might miss and work with larger data sets. Guided insights offered by tools like Google Analytics and Microsoft Excel are…
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Meltwater - 2023 Marketing Trends...Guided Marketing Insights
Guided Marketing Insights. Marketing data has exploded in volume, but analyzing it has lagged behind. AI is providing a solution with its ability to identify…
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Short Trend Summary
Games Everywhere. Gaming has become a mainstream activity, with an estimated 3.2 billion players globally. Technology platforms and media outlets are incorporating gaming elements into their offerings to attract and retain audiences. Companies can no longer ignore the impact and…
Games Everywhere- Digital Platforms
- Emerging Technology
- Entertainment
Games Everywhere. Gaming has become a mainstream activity, with an estimated 3.2 billion players globally. Technology platforms and media outlets are incorporating gaming elements into their offerings to attract and retain audiences. Companies can no longer ignore the impact and reach of gaming, making it a crucial part of their…
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DENTSU - Media Trends ‘23Games Everywhere
Games Everywhere. Gaming has become a mainstream activity, with an estimated 3.2 billion players globally. Technology platforms and media outlets are incorporating gaming elements into…
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Short Trend Summary
Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands a brand-safe platform for advertising. Brands can test retail media sites to understand performance and…
Retails vs Adland- Brands & Advertising
- Digital Platforms
- Media & Information
Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands a brand-safe platform for advertising. Brands can test retail media sites to understand performance and investigate becoming a media owner for increased advertising effectiveness. Large…
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DENTSU - Media Trends ‘23Retails vs Adland
Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands…
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Short Trend Summary
Rise of Super Apps. The rise of super apps is a trend in the tech industry where apps are diversifying their services to leverage their huge reach and cater to their users' needs across a wide range of services, inspired…
Rise of Super Apps- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Rise of Super Apps. The rise of super apps is a trend in the tech industry where apps are diversifying their services to leverage their huge reach and cater to their users' needs across a wide range of services, inspired by the Asian model of super apps. Examples of super…
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DENTSU - Media Trends ‘23Rise of Super Apps
Rise of Super Apps. The rise of super apps is a trend in the tech industry where apps are diversifying their services to leverage their…
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Short Trend Summary
Going Live goes a long way. Live experiences are becoming a central part of digital media as platforms look to engage communities. Brands can tap into this trend by developing a live strategy and exploring partnerships with entities that have…
Going Live Goes A Long Way- Digital Platforms
- Entertainment
- Lifestyle
Going Live goes a long way. Live experiences are becoming a central part of digital media as platforms look to engage communities. Brands can tap into this trend by developing a live strategy and exploring partnerships with entities that have complementary communities. The hottest social media app, BeReal, shows the…
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DENTSU - Media Trends ‘23Going Live Goes A Long Way
Going Live goes a long way. Live experiences are becoming a central part of digital media as platforms look to engage communities. Brands can tap…
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Short Trend Summary
Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to prioritize content over followers. Social media feeds are now driven by the algorithm's assessment of…
Didn’t know I want that- Digital Platforms
- Emerging Technology
- Media & Information
Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to prioritize content over followers. Social media feeds are now driven by the algorithm's assessment of popular and engaging content, rather than just content from accounts…
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DENTSU - Media Trends ‘23Didn’t know I want that
Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to…
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Short Trend Summary
The World Wide Ebb. Time spent on the internet and social media has hit a ceiling, signaling potential saturation point. Brands must be creative in providing value to internet users as traditional online activities are losing appeal. The future of…
The World Wide Ebb- Digital Platforms
- Emerging Technology
- Global Challenges
The World Wide Ebb. Time spent on the internet and social media has hit a ceiling, signaling potential saturation point. Brands must be creative in providing value to internet users as traditional online activities are losing appeal. The future of digital connection is moving towards the metaverse, Web3, with companies…
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GWI - Connecting The Dots...The World Wide Ebb
The World Wide Ebb. Time spent on the internet and social media has hit a ceiling, signaling potential saturation point. Brands must be creative in…
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Short Trend Summary
The Imitation Game. Generative AI technology is approaching a major breakthrough and has captured the public's imagination with the recent emergence of AI image generators. Key players predict major developments, including a shift from curation to creation and easier usage…
The Imitation Game- Digital Platforms
- Emerging Technology
- Global Challenges
The Imitation Game. Generative AI technology is approaching a major breakthrough and has captured the public's imagination with the recent emergence of AI image generators. Key players predict major developments, including a shift from curation to creation and easier usage of these tools. Brands are already experimenting with practical and…
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MOST CONTAGIOUS REPORT 2022 (‘23)The Imitation Game
The Imitation Game. Generative AI technology is approaching a major breakthrough and has captured the public's imagination with the recent emergence of AI image generators.…