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Trends Categories Digital Platforms

Your trends

Digital Platforms 107
Brands & Advertising 134
Business & e-Commerce 58
Consumer Attitudes 104
Culture 19
Data Privacy 12
Emerging Technology 137
Entertainment 35
Family & Parenting 3
Fashion & Beauty 41
Finance & Money 9
Food & Drink 11
Global Challenges 49
Government & Politics 2
Health & Wellness 54
Lifestyle 88
Media & Information 30
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Sustainability 75
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Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Short Form Videos
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Short Form Videos. Short-form video is a trend that continues to grow in popularity among social media platforms and marketers. TikTok, Instagram, YouTube, and Pinterest have all integrated short-form video into their platforms with varying lengths and features. As the definition of short-form video evolves, platforms are also introducing new…

    • N/A
    Meltwater - 2023 Marketing Trends...
    Short Form Videos
    Short Form Videos. Short-form video is a trend that continues to grow in popularity among social media platforms and marketers. TikTok, Instagram, YouTube, and Pinterest…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Brand Value
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Brand Value. In 2023, with the decline of cookies and increased use of social media platforms as search engines, brand value will reach a new high. Brands that win consumer attention will be those that are known, trusted and loved. Brands that invest in consumer intelligence, creative content, and responsive…

    • N/A
    Meltwater - 2023 Marketing Trends...
    Brand Value
    Brand Value. In 2023, with the decline of cookies and increased use of social media platforms as search engines, brand value will reach a new…
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
  • Guided Marketing Insights
    • Data Privacy
    • Digital Platforms
    • Emerging Technology

    Guided Marketing Insights. Marketing data has exploded in volume, but analyzing it has lagged behind. AI is providing a solution with its ability to identify patterns in data that humans might miss and work with larger data sets. Guided insights offered by tools like Google Analytics and Microsoft Excel are…

    • N/A
    Meltwater - 2023 Marketing Trends...
    Guided Marketing Insights
    Guided Marketing Insights. Marketing data has exploded in volume, but analyzing it has lagged behind. AI is providing a solution with its ability to identify…
    • Data Privacy
    • Digital Platforms
    • Emerging Technology
  • Games Everywhere
    • Digital Platforms
    • Emerging Technology
    • Entertainment

    Games Everywhere. Gaming has become a mainstream activity, with an estimated 3.2 billion players globally. Technology platforms and media outlets are incorporating gaming elements into their offerings to attract and retain audiences. Companies can no longer ignore the impact and reach of gaming, making it a crucial part of their…

    • N/A
    DENTSU - Media Trends ‘23
    Games Everywhere
    Games Everywhere. Gaming has become a mainstream activity, with an estimated 3.2 billion players globally. Technology platforms and media outlets are incorporating gaming elements into…
    • Digital Platforms
    • Emerging Technology
    • Entertainment
  • Retails vs Adland
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands a brand-safe platform for advertising. Brands can test retail media sites to understand performance and investigate becoming a media owner for increased advertising effectiveness. Large…

    • N/A
    DENTSU - Media Trends ‘23
    Retails vs Adland
    Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands…
    • Brands & Advertising
    • Digital Platforms
    • Media & Information
  • Rise of Super Apps
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Rise of Super Apps. The rise of super apps is a trend in the tech industry where apps are diversifying their services to leverage their huge reach and cater to their users' needs across a wide range of services, inspired by the Asian model of super apps. Examples of super…

    • N/A
    DENTSU - Media Trends ‘23
    Rise of Super Apps
    Rise of Super Apps. The rise of super apps is a trend in the tech industry where apps are diversifying their services to leverage their…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Going Live Goes A Long Way
    • Digital Platforms
    • Entertainment
    • Lifestyle

    Going Live goes a long way. Live experiences are becoming a central part of digital media as platforms look to engage communities. Brands can tap into this trend by developing a live strategy and exploring partnerships with entities that have complementary communities. The hottest social media app, BeReal, shows the…

    • N/A
    DENTSU - Media Trends ‘23
    Going Live Goes A Long Way
    Going Live goes a long way. Live experiences are becoming a central part of digital media as platforms look to engage communities. Brands can tap…
    • Digital Platforms
    • Entertainment
    • Lifestyle
  • Didn’t know I want that
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to prioritize content over followers. Social media feeds are now driven by the algorithm's assessment of popular and engaging content, rather than just content from accounts…

    • N/A
    DENTSU - Media Trends ‘23
    Didn’t know I want that
    Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to…
    • Digital Platforms
    • Emerging Technology
    • Media & Information
  • The World Wide Ebb
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    The World Wide Ebb. Time spent on the internet and social media has hit a ceiling, signaling potential saturation point. Brands must be creative in providing value to internet users as traditional online activities are losing appeal. The future of digital connection is moving towards the metaverse, Web3, with companies…

    • N/A
    GWI - Connecting The Dots...
    The World Wide Ebb
    The World Wide Ebb. Time spent on the internet and social media has hit a ceiling, signaling potential saturation point. Brands must be creative in…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • The Imitation Game
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    The Imitation Game. Generative AI technology is approaching a major breakthrough and has captured the public's imagination with the recent emergence of AI image generators. Key players predict major developments, including a shift from curation to creation and easier usage of these tools. Brands are already experimenting with practical and…

    • N/A
    MOST CONTAGIOUS REPORT 2022 (‘23)
    The Imitation Game
    The Imitation Game. Generative AI technology is approaching a major breakthrough and has captured the public's imagination with the recent emergence of AI image generators.…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
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