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Trends Categories Digital Platforms

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Digital Platforms 107
Brands & Advertising 134
Business & e-Commerce 58
Consumer Attitudes 104
Culture 19
Data Privacy 12
Emerging Technology 137
Entertainment 35
Family & Parenting 3
Fashion & Beauty 41
Finance & Money 9
Food & Drink 11
Global Challenges 49
Government & Politics 2
Health & Wellness 54
Lifestyle 88
Media & Information 30
Relationships & Intimacy 3
Sustainability 75
The Home 4
The Workplace 12
Travel 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • I Am A Believer
    • Consumer Attitudes
    • Digital Platforms
    • Emerging Technology

    The shift towards communities of interests and belonging is reshaping loyalty programs, enabling people to actually participate more in the brands they believe in. Three threads are converging: communities of interest, token-gated access to exclusive content, and digital collectibles. The next generation of brands will be built as communities first…

    • N/A
    Accenture - Life Trends 2023
    I Am A Believer
    The shift towards communities of interests and belonging is reshaping loyalty programs, enabling people to actually participate more in the brands they believe in. Three…
    • Consumer Attitudes
    • Digital Platforms
    • Emerging Technology
  • OK, Creative
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    AI is now in people’s hands as a tool for creativity and is breaking new ground. It enables anyone to create language, image, and video content with seemingly little effort or learned skill, and has the potential to open up new possibilities as part of the creative process. Companies must…

    • N/A
    Accenture - Life Trends 2023
    OK, Creative
    AI is now in people’s hands as a tool for creativity and is breaking new ground. It enables anyone to create language, image, and video…
    • Digital Platforms
    • Emerging Technology
    • Media & Information
  • Signed, Sealed, Delivered
    • Data Privacy
    • Digital Platforms
    • Emerging Technology

    Digital wallets, which contain tokens to represent a person's identity, payment methods, and loyalty cards, are expected to revolutionize personal data control and privacy. People will have control over how much data they share with organizations and businesses will have to work harder to reward customers for sharing their data.…

    • N/A
    Accenture - Life Trends 2023
    Signed, Sealed, Delivered
    Digital wallets, which contain tokens to represent a person's identity, payment methods, and loyalty cards, are expected to revolutionize personal data control and privacy. People…
    • Data Privacy
    • Digital Platforms
    • Emerging Technology
  • Unapologetically Me
    • Brands & Advertising
    • Digital Platforms
    • Fashion & Beauty

    A growing trend among consumers is to embrace their individuality and express their true selves, enabled by popular platforms like TikTok and BeReal. Brands that sell products with a sleek presentation are challenged to adapt as consumers prioritize authenticity over appearance.

    • N/A
    FORESIGHT FACTORY - Global Trending
    Unapologetically Me
    A growing trend among consumers is to embrace their individuality and express their true selves, enabled by popular platforms like TikTok and BeReal. Brands that…
    • Brands & Advertising
    • Digital Platforms
    • Fashion & Beauty
  • Alt Takes On The Metaverse
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    Gen Z is creating a new metaverse. With a focus on individual expression and social justice, Gen Z is reshaping online spaces to better reflect their values. They are building worlds that reflect their ideas, and they are embracing virtual influencers to help them realize their dreams

    • N/A
    INSTAGRAM - Trends Report 2023
    Alt Takes On The Metaverse
    Gen Z is creating a new metaverse. With a focus on individual expression and social justice, Gen Z is reshaping online spaces to better reflect…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • Viral Flavor
    • Consumer Attitudes
    • Digital Platforms
    • Lifestyle

    The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies in the CPG space are offering products in similar flavor profiles to those seen on TikTok.

    • N/A
    TREND HUNTER - Trend Report...
    Viral Flavor
    The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies…
    • Consumer Attitudes
    • Digital Platforms
    • Lifestyle
  • Creative Payment
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Creative payment options. Digital wallets, contactless cards, and buy-now-pay-later options will continue to increase, driven by the convenience and financial pressures faced by consumers. Retailers need to make online shopping and checkout easier to accommodate the growing demand for digital payment options and align themselves with customers' financial well-being.

    • N/A
    VERICAST - Predictions & Trends...
    Creative Payment
    Creative payment options. Digital wallets, contactless cards, and buy-now-pay-later options will continue to increase, driven by the convenience and financial pressures faced by consumers. Retailers…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Actual Omnichannel
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices, TV, and print/email. Brands that only consider Facebook as the digital aspect of their omnichannel strategy are missing out on other opportunities.

    • N/A
    VERICAST - Predictions & Trends...
    Actual Omnichannel
    The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices,…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
  • Martech Innovation
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better understanding of target audiences. Companies, especially financial institutions, will also expand their use of cloud software to drive efficiency as more people work from home.

    • N/A
    VERICAST - Predictions & Trends...
    Martech Innovation
    Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Intimacy Apps
    • Digital Platforms
    • Emerging Technology
    • Health & Wellness

    Sexual wellness platforms are growing, offering tools and resources for users to learn about sexual health and feel more confident about intimacy. Virtual resources have become crucial for consumers, and brands prioritizing niche needs will continue to be relevant in the digital space.

    • N/A
    TREND HUNTER - Trend Report...
    Intimacy Apps
    Sexual wellness platforms are growing, offering tools and resources for users to learn about sexual health and feel more confident about intimacy. Virtual resources have…
    • Digital Platforms
    • Emerging Technology
    • Health & Wellness
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