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Trends Categories Business & e-Commerce

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Business & e-Commerce 58
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Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Happy Ever After in the Marketplace
    • Business & e-Commerce
    • Consumer Attitudes
    • Digital Platforms

    Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as the final shopping destination. Marketplaces offer better user convenience, multi-market ambitions, and logistics, making it important for marketers to integrate these into their wider social…

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    OGILVY - Social Media Trends...
    Happy Ever After in the Marketplace
    Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as…
    • Business & e-Commerce
    • Consumer Attitudes
    • Digital Platforms
  • Influencer commerce (iCommerce)
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    Influencer commerce (iCommerce). The future of influencer marketing takes the focus beyond just brand building to the full-funnel approach. Brands need to lean into audience-first creative, find their way into the different platforms, and negotiate with creators to get the best results. The rise of in-platform shopping and affiliate programs…

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    OGILVY - Influencer Trends 2023
    Influencer commerce (iCommerce)
    Influencer commerce (iCommerce). The future of influencer marketing takes the focus beyond just brand building to the full-funnel approach. Brands need to lean into audience-first…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
  • As Seen On Social Media
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search with inspiration and community rather than a list of brands or products. Brands must keep track of cultural trends and questions their audience is asking…

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    GWI - Connecting The Dots...
    As Seen On Social Media
    As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Small businesses cozy up to creators
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    Small businesses cozy up to creators. The looming recession and COVID-19 pandemic have led to budget cuts in businesses, including marketing budgets. Big brands are reducing their discretionary spending on creator partnerships, opening up opportunities for brands with limited budgets to partner with top creators at lower cost. Director of…

    • N/A
    Hootsuite - Social Media Trends...
    Small businesses cozy up to creators
    Small businesses cozy up to creators. The looming recession and COVID-19 pandemic have led to budget cuts in businesses, including marketing budgets. Big brands are…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
  • Social commerce hits the trust gap
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    Social commerce hits the trust gap. Social commerce has been slow to take off in North America and Europe, with consumers citing a lack of trust as the main barrier. This trust gap can be bridged by marketers who focus on the basics: offering easy returns and refunds, displaying ratings…

    • N/A
    Hootsuite - Social Media Trends...
    Social commerce hits the trust gap
    Social commerce hits the trust gap. Social commerce has been slow to take off in North America and Europe, with consumers citing a lack of…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Great reopening blows a hole in digital service
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Great reopening blows a hole in digital service.The return to in-person shopping has caused businesses to neglect the quality of their digital services, resulting in a 19% decrease in customer experience according to a Forrester survey. As consumers expect a balance between online and offline customer service, automation tools like…

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    Hootsuite - Social Media Trends...
    Great reopening blows a hole in digital service
    Great reopening blows a hole in digital service.The return to in-person shopping has caused businesses to neglect the quality of their digital services, resulting in…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Marketers realize it’s time to lean into customer service
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    Marketers realize it’s time to lean into customer service. Marketing departments have taken on a larger role in customer service on social media channels, with 49% of organizations indicating it is usually or exclusively their responsibility. Only 8% of organizations said customer service teams were responsible for social customer service.…

    • N/A
    Hootsuite - Social Media Trends...
    Marketers realize it’s time to lean into customer service
    Marketers realize it’s time to lean into customer service. Marketing departments have taken on a larger role in customer service on social media channels, with…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Social Commerce (Still Loading)
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Social Commerce (Still Loading). Social commerce started slow in 2022 with skepticism and slow adoption in the West, but new integrations and updates by major social media platforms in 2023 are poised to accelerate its growth. Brands need to be creative and emphasize the legitimacy, value, and quality of in-app…

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    Meltwater - 2023 Marketing Trends...
    Social Commerce (Still Loading)
    Social Commerce (Still Loading). Social commerce started slow in 2022 with skepticism and slow adoption in the West, but new integrations and updates by major…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Rise of Super Apps
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Rise of Super Apps. The rise of super apps is a trend in the tech industry where apps are diversifying their services to leverage their huge reach and cater to their users' needs across a wide range of services, inspired by the Asian model of super apps. Examples of super…

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    DENTSU - Media Trends ‘23
    Rise of Super Apps
    Rise of Super Apps. The rise of super apps is a trend in the tech industry where apps are diversifying their services to leverage their…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Augmented Reality As Preferred Way To Shop
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Augmented Reality As Preferred Way To Shop. Augmented Reality (AR) technology has seen a significant push during the pandemic and is expected to see more innovations in 2023 with big tech players like Apple, Google, and Snapchat getting involved. The AR and VR market is expected to grow to 450…

    • N/A
    BRAND WATCH - 2023 Digital...
    Augmented Reality As Preferred Way To Shop
    Augmented Reality As Preferred Way To Shop. Augmented Reality (AR) technology has seen a significant push during the pandemic and is expected to see more…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
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