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Trends Categories Business & e-Commerce

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Business & e-Commerce 58
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Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Pricing Privacy
    • Business & e-Commerce
    • Consumer Attitudes
    • Data Privacy

    Pricing Privacy. To win and retain customers, businesses must prioritize privacy and build trust through ethical data collection. 67% of consumers are open to tracking cookies, but only if it enhances their experience. As privacy concerns rise, marketers must stay current with regulations, focus on privacy, and consider cookie-free advertising…

    • N/A
    Vertigo - Digital Marketing Trends...
    Pricing Privacy
    Pricing Privacy. To win and retain customers, businesses must prioritize privacy and build trust through ethical data collection. 67% of consumers are open to tracking…
    • Business & e-Commerce
    • Consumer Attitudes
    • Data Privacy
  • Try AR You Might
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology

    Try AR You Might. Virtual reality continues its rise, with revenue projected to reach $7 billion in 2023. Companies across industries are adopting VR for employee training, product development, and marketing. With its ability to create memorable experiences, tell brand stories, and provide a "try before you buy" experience, it's…

    • N/A
    Vertigo - Digital Marketing Trends...
    Try AR You Might
    Try AR You Might. Virtual reality continues its rise, with revenue projected to reach $7 billion in 2023. Companies across industries are adopting VR for…
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology
  • Community Building
    • Business & e-Commerce
    • Digital Platforms
    • The Workplace

    Community Building. Online communities are crucial for building a sense of community in a world where people are becoming increasingly disconnected. By using online community platforms, businesses can create spaces for members to connect, engage, and participate in virtual events, online courses, and paid memberships all under the company’s branding.…

    • N/A
    Vertigo - Digital Marketing Trends...
    Community Building
    Community Building. Online communities are crucial for building a sense of community in a world where people are becoming increasingly disconnected. By using online community…
    • Business & e-Commerce
    • Digital Platforms
    • The Workplace
  • Reporting Uncertainty
    • Business & e-Commerce
    • Global Challenges
    • Media & Information

    Reporting Uncertainty. The journalism industry is facing a difficult year ahead in terms of business prospects due to inflation, uncertainty, and a squeeze on consumer spending. 44% of editors, CEOs, and digital leaders are confident about their business prospects, while 37% are uncertain and 19% express low confidence. Print-based publishers…

    • N/A
    Reuters - Journalism, Media, and...
    Reporting Uncertainty
    Reporting Uncertainty. The journalism industry is facing a difficult year ahead in terms of business prospects due to inflation, uncertainty, and a squeeze on consumer…
    • Business & e-Commerce
    • Global Challenges
    • Media & Information
  • Social commerce
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B global business already established and 1 in 3 Gen Zers starting their purchase journeys on social media, there's still plenty of room for growth. The…

    • N/A
    OGILVY - Social Media Trends...
    Social commerce
    Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Social Media
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example, live shopping and affiliate sales didn’t take off as they had in the Far East. In short, we’re still far away from promoting a social…

    • N/A
    OGILVY - Social Media Trends...
    Social Media
    Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example,…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Happy Ever After in the Marketplace
    • Business & e-Commerce
    • Consumer Attitudes
    • Digital Platforms

    Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as the final shopping destination. Marketplaces offer better user convenience, multi-market ambitions, and logistics, making it important for marketers to integrate these into their wider social…

    • N/A
    OGILVY - Social Media Trends...
    Happy Ever After in the Marketplace
    Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as…
    • Business & e-Commerce
    • Consumer Attitudes
    • Digital Platforms
  • Brand + Commerce = ❤️
    • Brands & Advertising
    • Business & e-Commerce
    • Sustainability

    Brand + Commerce = ❤️. In the world of brand and ecommerce, the key to success is to strike a balance between performance and brand building. An approach that’s purely performance- focused leads to short-term gains, but ultimately results in a decline in brand resonance. A strategy that prioritizes brand-building…

    • N/A
    OGILVY - Social Media Trends...
    Brand + Commerce = ❤️
    Brand + Commerce = ❤️. In the world of brand and ecommerce, the key to success is to strike a balance between performance and brand…
    • Brands & Advertising
    • Business & e-Commerce
    • Sustainability
  • Conscious commerce
    • Business & e-Commerce
    • Consumer Attitudes
    • Sustainability

    Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value and looking for ways to save, whether through buying second-hand items or reducing the number of products they buy. A way in which brands can…

    • N/A
    OMD - Signals 2023
    Conscious commerce
    Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value…
    • Business & e-Commerce
    • Consumer Attitudes
    • Sustainability
  • Frugal Tech
    • Business & e-Commerce
    • Emerging Technology
    • Sustainability

    Frugal Tech. In the face of economic uncertainty, consumers are increasingly seeking value for their money. This trend is reflected in the tech sector too, where startups are offering affordable alternatives to big tech products and services. Rather than abandoning innovation in difficult times, businesses should focus on smart, accessible…

    • N/A
    OMG FUTURES - At The...
    Frugal Tech
    Frugal Tech. In the face of economic uncertainty, consumers are increasingly seeking value for their money. This trend is reflected in the tech sector too,…
    • Business & e-Commerce
    • Emerging Technology
    • Sustainability
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