Nesting. A recent survey by Statista in France shows that out of 1,032 respondents, over half believed that their homes could have been more comfortable during the lockdowns. An even higher percentage was willing to invest more to achieve this comfort.
In 2023, homes will be filled with pieces that contribute towards a serene living environment. Softer edges and unconventional shapes are showing up in cosy interiors. Collections of minerals and vintage tarot cards give each space an ethereal touch, while analogue hobbies are embraced as opportunities to unplug.
Analogue Hobbying. A study conducted by Ipsos Poland showed that out of 800 respondents, 87% had increased their screen time by 1-2 hours a day during the COVID-19 pandemic. In 2023, people will spend their spare time in a more analogue way.
FOMO is being replaced by its direct opposite JOMO (joy of missing out). So how will these analogue hobbies manifest themselves? Think vintage board games, intricate Christmas villages and trainspotting. Kees Smit, Expert in Model Trains, states that “old analogue trains are rising in value.
People seek simpler techniques, countering all the time they spend Behind a screen". Even the fashion industry recognises the appeal of these wholesome pastimes. Earlier this year Gucci and The North Face partnered up with TikTok star and trainspotter, Francis Bourgeois in their Full Steam Ahead campaign.
Ethereal Treasures. For 2023, there’s increased interest in spirituality and objects that reflect it, such as minerals, birthstones and tarot cards. As stated by medievalist.
Marisa Galvarez in a Stanford News article, they satisfy the hunger for something physical that embodies spirituality. The Guardian also reported that the crystal industry in the US thrived during the COVID-19 pandemic, since consumers were hoping that the gems would relieve their anxiety. This desire for spiritual objects, according to Archaeology Expert Wim van Stormbroek, is not just for their rarity, aesthetic qualities and their metaphysical benefits.
“The appearance of these objects will not merely be enjoyed in solitude but the items will be displayed and the stories behind them can be shared among loved ones”..
Nesting
People are seeking comfort, simplicity, and spirituality in 2023, as seen in the increased interest in comfortable homes, analogue hobbies, and spiritual objects. This is based on a trend that was heightened during the pandemic, when many people found that their homes could have been more comfortable during the lockdowns. A vast majority of people are willing to invest to achieve this comfort.
This trend originates from the report:
CATAWIKI x IPSOS - Trend_Report-2023
Keywords
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