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Trends Themes Values-Driven Consumption

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Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Rule Rebellion in Food
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer Behavior
    • Food and beverage marketing
    • Product Innovation
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Consumers are embracing "perfectly imperfect" eating habits, creating opportunities for brands that challenge conventional food norms.

    Mintel: 2025 global food and...
    Rule Rebellion in Food
    Consumers are embracing "perfectly imperfect" eating habits, creating opportunities for brands that challenge conventional food norms.
    Impact Areas Consumer Behavior, Food and beverage marketing, Product Innovation
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Chain Reaction Disruptions
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Trust
    • Food Security
    • Food supply chains
    • Global Trade
    • Brands & Advertising
    • Business & Commerce
    • Food & Drink

    Frequent supply chain disruptions require brands to build trust and transparency around new origins, ingredients, and flavors.

    Mintel: 2025 global food and...
    Chain Reaction Disruptions
    Frequent supply chain disruptions require brands to build trust and transparency around new origins, ingredients, and flavors.
    Impact Areas Consumer Trust, Food Security, Food supply chains, Global Trade
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Food & Drink
  • Integrated Sustainability Marketing
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Purpose
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.

    Kantar: Marketing trends 2025
    Integrated Sustainability Marketing
    Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.
    Impact Areas Brand Purpose, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • Inclusion Imperative for Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Culture

    Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.

    Kantar: Marketing trends 2025
    Inclusion Imperative for Growth
    Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.
    Impact Areas Brand Building, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes, Culture
  • Slowing Population Growth
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand strategy
    • Consumer Behavior
    • Market Growth
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Declining population growth presents challenges for brand penetration and requires innovative growth strategies.

    Kantar: Marketing trends 2025
    Slowing Population Growth
    Declining population growth presents challenges for brand penetration and requires innovative growth strategies.
    Impact Areas Brand strategy, Consumer Behavior, Market Growth
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Radical Brand Stretching
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Brand strategy
    • Innovation
    • Market Expansion
    • Brands & Advertising
    • Business & Commerce

    Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.

    Kantar: Marketing trends 2025
    Radical Brand Stretching
    Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.
    Impact Areas Brand strategy, Innovation, Market Expansion
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Sober Curiosity Movement
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Alcohol industry
    • beverage industry
    • Hospitality sector
    • Wellness industry
    • Consumer Attitudes
    • Health & Wellness
    • Lifestyle

    Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.

    Kantar: The future of alcohol
    Sober Curiosity Movement
    Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.
    Impact Areas Alcohol industry, beverage industry, Hospitality sector, Wellness industry
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness, Lifestyle
  • Fragmented Drinking Occasions
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Alcohol brands
    • Bars and Restaurants
    • Home entertainment
    • RTD market
    • Consumer Attitudes
    • Food & Drink
    • Lifestyle

    Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the impact of the pandemic.

    Kantar: The future of alcohol
    Fragmented Drinking Occasions
    Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the…
    Impact Areas Alcohol brands, Bars and Restaurants, Home entertainment, RTD market
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Lifestyle
  • Free News Consumption Dominates
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Advertising
    • Digital Media
    • Journalism
    • Newspapers
    • Business & Commerce
    • Media & Information

    The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.

    Ipsos: What the future news
    Free News Consumption Dominates
    The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.
    Impact Areas Advertising, Digital Media, Journalism, Newspapers
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Media & Information
  • Privacy-Focused Monetization
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Data Privacy
    • Digital Advertising
    • News Media
    • Brands & Advertising
    • Data & Privacy
    • Media & Information

    The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.

    Ipsos: What the future news
    Privacy-Focused Monetization
    The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.
    Impact Areas Consumer Behavior, Data Privacy, Digital Advertising, News Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Data & Privacy, Media & Information
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