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Trends Themes Values-Driven Consumption

Your trends

Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Gen Z Reshapes Loyalty
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Customer Experience
    • Loyalty Programs
    • Travel marketing
    • Brands & Advertising
    • Business & Commerce
    • Travel & Tourism

    Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.

    Publicis Sapient: Guide to Next...
    Gen Z Reshapes Loyalty
    Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.
    Impact Areas Customer Experience, Loyalty Programs, Travel marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Travel & Tourism
  • Holistic Self-Care & Moderation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Alcohol
    • Non-alcoholic beverages
    • Wellness industry
    • Consumer Attitudes
    • Health & Wellness
    • Lifestyle

    Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption.

    Synergy: Alcohol 2025-2026 trend report
    Holistic Self-Care & Moderation
    Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption.
    Impact Areas Alcohol, Non-alcoholic beverages, Wellness industry
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness, Lifestyle
  • Premiumization and Convenience
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Non-alcoholic cocktail mixes
    • Premium alcoholic beverages
    • Ready-to-drink cocktails
    • Consumer Attitudes
    • Food & Drink

    Consumers demand both premium quality and convenience, especially in at-home consumption occasions, driving innovation in ready-to-drink cocktails and elevated non-alcoholic options.

    Synergy: Alcohol 2025-2026 trend report
    Premiumization and Convenience
    Consumers demand both premium quality and convenience, especially in at-home consumption occasions, driving innovation in ready-to-drink cocktails and elevated non-alcoholic options.
    Impact Areas Non-alcoholic cocktail mixes, Premium alcoholic beverages, Ready-to-drink cocktails
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink
  • Rule-Breaking Flavor Innovation
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Beer
    • Cocktails
    • Non-alcoholic beverages
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Brands are pushing boundaries with unexpected flavor combinations, blurring lines between categories and experimenting with classic cocktails and non-alcoholic beverages.

    Synergy: Alcohol 2025-2026 trend report
    Rule-Breaking Flavor Innovation
    Brands are pushing boundaries with unexpected flavor combinations, blurring lines between categories and experimenting with classic cocktails and non-alcoholic beverages.
    Impact Areas Beer, Cocktails, Non-alcoholic beverages
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Generative AI Content Creation
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Content creation
    • E-commerce
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Generative AI is automating content supply chains, enabling personalized marketing at scale and speed.

    Publicis Sapient: Guide to Next...
    Generative AI Content Creation
    Generative AI is automating content supply chains, enabling personalized marketing at scale and speed.
    Impact Areas Content creation, E-commerce, Marketing
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Gen Z Values Drive Loyalty
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Loyalty
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Gen Z's focus on sustainability, purpose, and authenticity is shaping brand loyalty strategies.

    Publicis Sapient: Guide to Next...
    Gen Z Values Drive Loyalty
    Gen Z's focus on sustainability, purpose, and authenticity is shaping brand loyalty strategies.
    Impact Areas Brand Loyalty, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Personalized Health & Wellness
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Beauty
    • Health & Wellness
    • Personalized Nutrition
    • Consumer Attitudes
    • Health & Wellness

    The health and wellness trend is evolving towards personalized experiences, driven by Gen Z's purchasing power and focus on holistic well-being.

    Publicis Sapient: Guide to Next...
    Personalized Health & Wellness
    The health and wellness trend is evolving towards personalized experiences, driven by Gen Z's purchasing power and focus on holistic well-being.
    Impact Areas Beauty, Health & Wellness, Personalized Nutrition
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness
  • Convenience-Driven Healthcare
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Home diagnostics
    • Patient access
    • Preventive care
    • Retail clinics
    • Telemedicine
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    Convenience is becoming a key driver in healthcare, with telemedicine, home diagnostics, and other innovative solutions transforming patient access and experience.

    Publicis Sapient: Guide to Next...
    Convenience-Driven Healthcare
    Convenience is becoming a key driver in healthcare, with telemedicine, home diagnostics, and other innovative solutions transforming patient access and experience.
    Impact Areas Home diagnostics, Patient access, Preventive care, Retail clinics, Telemedicine
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
  • Economic Headwinds Drive Reinvention
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer goods
    • Manufacturing
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Economic instability and income inequality are forcing retailers to adopt cost-cutting measures and innovative growth strategies, including private-label brands and loyalty programs.

    Publicis Sapient: Guide to Next...
    Economic Headwinds Drive Reinvention
    Economic instability and income inequality are forcing retailers to adopt cost-cutting measures and innovative growth strategies, including private-label brands and loyalty programs.
    Impact Areas Consumer goods, Manufacturing, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Persistent Well-being Inequality
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Education
    • Labor Market
    • Social Equity
    • Culture
    • Government & Politics
    • Health & Wellness

    Significant well-being gaps persist across gender, age, and education levels, despite some narrowing trends.

    OECD: How's Life 2024
    Persistent Well-being Inequality
    Significant well-being gaps persist across gender, age, and education levels, despite some narrowing trends.
    Impact Areas Education, Labor Market, Social Equity
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Government & Politics, Health & Wellness
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