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Trends Themes Values-Driven Consumption

Your trends

Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Global Taste Adventures
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Food travel
    • Ready meals
    • Restaurants
    • Consumer Attitudes
    • Culture
    • Food & Drink

    Consumers are seeking culinary escapism through global cuisines, with a growing interest in South East Asian and Middle Eastern flavors.

    Synergy: Ready meals 2025-2026 trend...
    Global Taste Adventures
    Consumers are seeking culinary escapism through global cuisines, with a growing interest in South East Asian and Middle Eastern flavors.
    Impact Areas Food travel, Ready meals, Restaurants
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Food & Drink
  • Holistic Self-Care Focus
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Functional beverages
    • Non-alcoholic beverages
    • Wellness industry
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Consumers prioritize long-term well-being over instant gratification, driving demand for functional beverages and reduced alcohol consumption.

    Synergy: Soft drinks and non-alcoholic...
    Holistic Self-Care Focus
    Consumers prioritize long-term well-being over instant gratification, driving demand for functional beverages and reduced alcohol consumption.
    Impact Areas Functional beverages, Non-alcoholic beverages, Wellness industry
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Premium On-the-Go Convenience
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • At-home consumption
    • Premium mixers
    • Ready-to-drink beverages
    • Consumer Attitudes
    • Food & Drink

    Consumers demand both convenience and quality, driving the need for premium ready-to-drink beverages and elevated at-home experiences.

    Synergy: Soft drinks and non-alcoholic...
    Premium On-the-Go Convenience
    Consumers demand both convenience and quality, driving the need for premium ready-to-drink beverages and elevated at-home experiences.
    Impact Areas At-home consumption, Premium mixers, Ready-to-drink beverages
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink
  • Rule-Breaking Beverages
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Flavored lemonades
    • Hopped water
    • Non-alcoholic cocktails
    • Brands & Advertising
    • Business & Commerce
    • Food & Drink

    Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages.

    Synergy: Soft drinks and non-alcoholic...
    Rule-Breaking Beverages
    Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages.
    Impact Areas Flavored lemonades, Hopped water, Non-alcoholic cocktails
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Food & Drink
  • Demand for Novelty Flavors
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Globally inspired flavors
    • Limited-edition beverages
    • Seasonal launches
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Consumers crave new and exciting flavor experiences, driving demand for limited-edition and globally inspired beverages.

    Synergy: Soft drinks and non-alcoholic...
    Demand for Novelty Flavors
    Consumers crave new and exciting flavor experiences, driving demand for limited-edition and globally inspired beverages.
    Impact Areas Globally inspired flavors, Limited-edition beverages, Seasonal launches
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Nostalgic Flavor Resurgence
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Classic soft drinks
    • Dessert-inspired profiles
    • Retro-inspired beverages
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Consumers seek comfort and escapism in familiar flavors, driving a comeback for childhood favorites and retro-inspired beverages.

    Synergy: Soft drinks and non-alcoholic...
    Nostalgic Flavor Resurgence
    Consumers seek comfort and escapism in familiar flavors, driving a comeback for childhood favorites and retro-inspired beverages.
    Impact Areas Classic soft drinks, Dessert-inspired profiles, Retro-inspired beverages
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Novelty and Limited Editions
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Alcoholic beverages
    • Marketing and branding
    • Non-alcoholic beverages
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Driven by Gen Z's preference for exotic flavors and the allure of limited-time offerings, brands are leveraging limited edition releases and seasonal launches to drive impulse purchases.

    Synergy: Alcohol 2025-2026 trend report
    Novelty and Limited Editions
    Driven by Gen Z's preference for exotic flavors and the allure of limited-time offerings, brands are leveraging limited edition releases and seasonal launches to drive…
    Impact Areas Alcoholic beverages, Marketing and branding, Non-alcoholic beverages
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Nostalgia and Comfort
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Alcoholic beverages
    • Food and beverage industry
    • Non-alcoholic beverages
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    In uncertain times, consumers seek comfort and escapism through familiar flavors and nostalgic experiences, leading to a resurgence of childhood favorites and retro-inspired drinks.

    Synergy: Alcohol 2025-2026 trend report
    Nostalgia and Comfort
    In uncertain times, consumers seek comfort and escapism through familiar flavors and nostalgic experiences, leading to a resurgence of childhood favorites and retro-inspired drinks.
    Impact Areas Alcoholic beverages, Food and beverage industry, Non-alcoholic beverages
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Health and Wellness Expansion
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Beauty
    • Healthcare
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.

    Publicis Sapient: Guide to Next...
    Health and Wellness Expansion
    The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.
    Impact Areas Beauty, Healthcare, Retail
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
  • Sustainable Device Lifecycles
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Consumer Electronics
    • Technology
    • Business & Commerce
    • Sustainability

    Growing e-waste and increasing consumer environmental awareness necessitate extended device lifecycles and innovative service offerings like recycling programs.

    Publicis Sapient: Guide to next...
    Sustainable Device Lifecycles
    Growing e-waste and increasing consumer environmental awareness necessitate extended device lifecycles and innovative service offerings like recycling programs.
    Impact Areas Consumer Electronics, Technology
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Sustainability
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