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Trends Themes Values-Driven Consumption

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Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Always-On Brand Companionship
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Community Management
    • Customer Loyalty
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions.

    TikTok: What's Next 2025 Trend...
    Always-On Brand Companionship
    Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions.
    Impact Areas Brand Building, Community Management, Customer Loyalty
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Anime’s Mainstream Ascent
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Entertainment
    • Media
    • Consumer Attitudes
    • Culture
    • Entertainment

    Anime is transitioning from a niche subculture to a mainstream cultural phenomenon, driven by Gen Z's embrace of its diverse storytelling and values.

    House Captain: StratTape Vol. 2
    Anime’s Mainstream Ascent
    Anime is transitioning from a niche subculture to a mainstream cultural phenomenon, driven by Gen Z's embrace of its diverse storytelling and values.
    Impact Areas Branding, Entertainment, Media
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Entertainment
  • Anti-AI Marketing Movement
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Technology
    • Brands & Advertising
    • Consumer Attitudes

    Brands are leveraging anti-AI sentiment to build trust and differentiate themselves by highlighting human creativity.

    McKinsey: Contagious IQ download 2024
    Anti-AI Marketing Movement
    Brands are leveraging anti-AI sentiment to build trust and differentiate themselves by highlighting human creativity.
    Impact Areas Advertising, Branding, Technology
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Anti-Tourism Backlash
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Destinations
    • Local Communities
    • Tourism industry
    • Global Challenges
    • Travel & Tourism

    Destinations grapple with overtourism, implementing restrictions and seeking sustainable solutions.

    Lemongrass: Travel trend report 2025
    Anti-Tourism Backlash
    Destinations grapple with overtourism, implementing restrictions and seeking sustainable solutions.
    Impact Areas Destinations, Local Communities, Tourism industry
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Global Challenges, Travel & Tourism
  • Art with Intent: Purpose-Driven Art
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Corporate Social Responsibility
    • Education
    • Social Activism
    • Culture
    • Media & Information

    Art is being used to address social issues, promote inclusivity, and drive positive change.

    The Drawing Arm: Trend report...
    Art with Intent: Purpose-Driven Art
    Art is being used to address social issues, promote inclusivity, and drive positive change.
    Impact Areas Community Development, Corporate Social Responsibility, Education, Social Activism
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Media & Information
  • Asia Travel Resurgence
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Airlines
    • Destinations
    • Hospitality
    • Business & Commerce
    • Culture
    • Travel & Tourism

    Travel to and from Asia, particularly China, is expected to rebound to pre-pandemic levels, driven by increased accessibility and attractive destinations.

    Amadeus: Globetrender travel trends 2025
    Asia Travel Resurgence
    Travel to and from Asia, particularly China, is expected to rebound to pre-pandemic levels, driven by increased accessibility and attractive destinations.
    Impact Areas Airlines, Destinations, Hospitality
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, Travel & Tourism
  • Asia’s Shifting Growth
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Spending
    • E-commerce
    • Luxury Market
    • Market Expansion
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    China's economic slowdown is prompting fashion brands to explore new growth engines in other Asian markets, particularly India and Japan.

    McKinsey: The state of fashion...
    Asia’s Shifting Growth
    China's economic slowdown is prompting fashion brands to explore new growth engines in other Asian markets, particularly India and Japan.
    Impact Areas Consumer Spending, E-commerce, Luxury Market, Market Expansion
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Athletes as Style Icons
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand endorsements
    • Diversity and Inclusion
    • Sports and fashion integration
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Athletes are increasingly prominent in fashion week, both on the runway and in the front row, reflecting a growing emphasis on diversity and personal narratives.

    Karla Otto: SS25 womenswear roundup
    Athletes as Style Icons
    Athletes are increasingly prominent in fashion week, both on the runway and in the front row, reflecting a growing emphasis on diversity and personal narratives.
    Impact Areas Brand endorsements, Diversity and Inclusion, Sports and fashion integration
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Attainable Housing Action
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Public Policy
    • Real estate
    • Urban planning
    • Global Challenges
    • Government & Politics

    Attainable market-rate housing is becoming a top priority for cities, driven by financial incentives, zoning changes, and evolving building codes.

    Gensler: Design forecast 2025
    Attainable Housing Action
    Attainable market-rate housing is becoming a top priority for cities, driven by financial incentives, zoning changes, and evolving building codes.
    Impact Areas Public Policy, Real estate, Urban planning
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Global Challenges, Government & Politics
  • Attainable Luxury Bags
    • Values-Driven Consumption
    • Consumer Spending
    • Luxury Handbags
    • Resale Market
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    While overall bag spending is up, consumers are showing a preference for more accessible luxury bags over ultra-high-end items.

    The RealReal: Resale Report 2024
    Attainable Luxury Bags
    While overall bag spending is up, consumers are showing a preference for more accessible luxury bags over ultra-high-end items.
    Impact Areas Consumer Spending, Luxury Handbags, Resale Market
    Themes Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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