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Trends Themes Values-Driven Consumption

Your trends

Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Conscientious Health
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Health technology
    • Healthcare industry
    • Wellness market
    • Consumer Attitudes
    • Health & Wellness

    Health is increasingly viewed holistically, encompassing both physical and mental well-being, but access to care and new therapies remains uneven.

    Ipsos: Global trends 10th anniversary...
    Conscientious Health
    Health is increasingly viewed holistically, encompassing both physical and mental well-being, but access to care and new therapies remains uneven.
    Impact Areas Health technology, Healthcare industry, Wellness market
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness
  • Nouveau Nihilism
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Spending
    • Debt levels
    • Mental Health
    • Consumer Attitudes
    • Culture
    • Finance & Money

    Economic pressures and uncertainty about the future are fueling a "live for the moment" attitude, particularly among younger generations.

    Ipsos: Global trends 10th anniversary...
    Nouveau Nihilism
    Economic pressures and uncertainty about the future are fueling a "live for the moment" attitude, particularly among younger generations.
    Impact Areas Consumer Spending, Debt levels, Mental Health
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Finance & Money
  • The Power of Trust
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Building
    • Consumer Behavior
    • Marketing communication
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.

    Ipsos: Global trends 10th anniversary...
    The Power of Trust
    In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.
    Impact Areas Brand Building, Consumer Behavior, Marketing communication
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Media & Information
  • Escaping to Individualism
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Consumer preferences
    • Marketing Strategies
    • Personal development
    • Brands & Advertising
    • Consumer Attitudes
    • Lifestyle

    As the world feels increasingly overwhelming, individuals are focusing on self-development and control, seeking autonomy and personalized experiences.

    Ipsos: Global trends 10th anniversary...
    Escaping to Individualism
    As the world feels increasingly overwhelming, individuals are focusing on self-development and control, seeking autonomy and personalized experiences.
    Impact Areas Consumer preferences, Marketing Strategies, Personal development
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Lifestyle
  • Persistent Climate Concerns
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Disaster preparedness
    • Environmental policy
    • Sustainable development
    • Consumer Attitudes
    • Global Challenges

    Global anxieties about climate change remain high, with expectations of rising temperatures and extreme weather events.

    Ipsos: Predictions 2025 report
    Persistent Climate Concerns
    Global anxieties about climate change remain high, with expectations of rising temperatures and extreme weather events.
    Impact Areas Disaster preparedness, Environmental policy, Sustainable development
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Global Challenges
  • Declining Trust in News
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Advertising
    • Journalism
    • Politics
    • Public Relations
    • Brands & Advertising
    • Media & Information

    Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.

    Ipsos: What the future news
    Declining Trust in News
    Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.
    Impact Areas Advertising, Journalism, Politics, Public Relations
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Media & Information
  • Free News Consumption Dominates
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Advertising
    • Digital Media
    • Journalism
    • Newspapers
    • Business & Commerce
    • Media & Information

    The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.

    Ipsos: What the future news
    Free News Consumption Dominates
    The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.
    Impact Areas Advertising, Digital Media, Journalism, Newspapers
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Media & Information
  • Privacy-Focused Monetization
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Data Privacy
    • Digital Advertising
    • News Media
    • Brands & Advertising
    • Data & Privacy
    • Media & Information

    The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.

    Ipsos: What the future news
    Privacy-Focused Monetization
    The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.
    Impact Areas Consumer Behavior, Data Privacy, Digital Advertising, News Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Data & Privacy, Media & Information
  • Brand Identity Matters
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Influencer marketing
    • Social Media Strategy
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach.

    HubSpot: 2024 social trends report
    Brand Identity Matters
    A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach.
    Impact Areas Brand Building, Influencer marketing, Social Media Strategy
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Gen Z Gender Divide
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Marketing
    • Politics
    • Social Activism
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.

    Ipsos: Almanac 2025
    Gen Z Gender Divide
    Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.
    Impact Areas Branding, Marketing, Politics, Social Activism
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
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