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Trends Themes Values-Driven Consumption

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Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • ESG Uncertainty
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Business
    • Investment
    • Policy
    • Sustainability
    • Business & Commerce
    • Global Challenges
    • Sustainability

    Despite growing public concern about environmental issues, companies face pressure to balance sustainability with profitability, leading to uncertainty around ESG commitments.

    Ipsos: Almanac 2025
    ESG Uncertainty
    Despite growing public concern about environmental issues, companies face pressure to balance sustainability with profitability, leading to uncertainty around ESG commitments.
    Impact Areas Business, Investment, Policy, Sustainability
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
  • Contextual Branding
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.

    Ipsos: Almanac 2025
    Contextual Branding
    Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
    Impact Areas Advertising, Branding, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Authenticity Resonates
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Consumer Trust
    • Content Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Audiences are connecting with relatable, authentic content that showcases brand values, fostering trust and deeper engagement.

    HubSpot: 2024 social trends report
    Authenticity Resonates
    Audiences are connecting with relatable, authentic content that showcases brand values, fostering trust and deeper engagement.
    Impact Areas Brand Building, Consumer Trust, Content Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Maximized Vacation Experiences
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Tourism
    • Travel
    • Consumer Attitudes
    • Lifestyle
    • Travel & Tourism

    Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment.

    Hilton: 2025 trends report fact...
    Maximized Vacation Experiences
    Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment.
    Impact Areas Hospitality, Tourism, Travel
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Lifestyle, Travel & Tourism
  • Go Getaways & Adventure
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Adventure tourism
    • Outdoor Recreation
    • Travel Agencies
    • Consumer Attitudes
    • Travel & Tourism

    Travelers increasingly seek active and unique experiences, with a growing interest in adventure tourism.

    Hilton: 2025 trends report fact...
    Go Getaways & Adventure
    Travelers increasingly seek active and unique experiences, with a growing interest in adventure tourism.
    Impact Areas Adventure tourism, Outdoor Recreation, Travel Agencies
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
  • Solo Travel & MeMooners
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Hospitality
    • Tourism
    • Travel Agencies
    • Business & Commerce
    • Consumer Attitudes
    • Travel & Tourism

    Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries.

    Hilton: 2025 trends report fact...
    Solo Travel & MeMooners
    Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries.
    Impact Areas Hospitality, Tourism, Travel Agencies
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
  • Foundation Giving Growth
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Foundation relations
    • Nonprofit fundraising
    • Business & Commerce
    • Finance & Money

    Foundation giving is expected to see the strongest growth in 2025, outpacing other giving sources.

    HubSpot: Nonprofit marketing and fundraising...
    Foundation Giving Growth
    Foundation giving is expected to see the strongest growth in 2025, outpacing other giving sources.
    Impact Areas Foundation relations, Nonprofit fundraising
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money
  • Responsible AI Adoption
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Donor engagement
    • Nonprofit operations
    • Service delivery
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Nonprofits are increasingly leveraging AI, but responsible implementation is crucial to avoid bias and build trust.

    HubSpot: Nonprofit marketing and fundraising...
    Responsible AI Adoption
    Nonprofits are increasingly leveraging AI, but responsible implementation is crucial to avoid bias and build trust.
    Impact Areas Donor engagement, Nonprofit operations, Service delivery
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Nonprofit Hiring Challenges
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Nonprofit staffing
    • Organizational capacity
    • Service delivery
    • Business & Commerce
    • The Workplace

    Nonprofits face ongoing difficulties in hiring and retaining staff due to factors like job stress and low wages.

    HubSpot: Nonprofit marketing and fundraising...
    Nonprofit Hiring Challenges
    Nonprofits face ongoing difficulties in hiring and retaining staff due to factors like job stress and low wages.
    Impact Areas Nonprofit staffing, Organizational capacity, Service delivery
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, The Workplace
  • Consultant Expertise On-Demand
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Nonprofit operations
    • Project Management
    • Specialized skills
    • Business & Commerce
    • The Workplace

    Nonprofits are increasingly utilizing consultants for specialized expertise and project-based support.

    HubSpot: Nonprofit marketing and fundraising...
    Consultant Expertise On-Demand
    Nonprofits are increasingly utilizing consultants for specialized expertise and project-based support.
    Impact Areas Nonprofit operations, Project Management, Specialized skills
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, The Workplace
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