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Trends Themes Values-Driven Consumption

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Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Lime Bikes and Social Mobility
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Transportation
    • Urban planning
    • youth culture
    • Brands & Advertising
    • Culture
    • Global Challenges

    Lime bikes are transforming urban transportation and becoming a symbol of social mobility, offering affordable and convenient access to opportunities for Gen Z.

    House Captain: StratTape Vol. 2
    Lime Bikes and Social Mobility
    Lime bikes are transforming urban transportation and becoming a symbol of social mobility, offering affordable and convenient access to opportunities for Gen Z.
    Impact Areas Transportation, Urban planning, youth culture
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Global Challenges
  • Life Insurance Seeks Relevance
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Life Insurance
    • Retirement Planning
    • Wealth Management
    • Business & Commerce
    • Finance & Money

    The life insurance industry is facing challenges to its relevance and seeking new avenues for growth beyond traditional products.

    McKinsey: Global insurance report 2025
    Life Insurance Seeks Relevance
    The life insurance industry is facing challenges to its relevance and seeking new avenues for growth beyond traditional products.
    Impact Areas Life Insurance, Retirement Planning, Wealth Management
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money
  • Knowledge-Powered Personalized Beauty
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Beauty Devices
    • Personalized Cosmetics
    • Skincare
    • Consumer Attitudes
    • Emerging Technology
    • Health & Wellness

    Consumers are leveraging knowledge and technology for customized, results-driven beauty routines, prioritizing individuality and long-term skin health.

    Mintel: 2025 Global Beauty and...
    Knowledge-Powered Personalized Beauty
    Consumers are leveraging knowledge and technology for customized, results-driven beauty routines, prioritizing individuality and long-term skin health.
    Impact Areas Beauty Devices, Personalized Cosmetics, Skincare
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Emerging Technology, Health & Wellness
  • Knowledge Transfer and Transparency
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Family Dynamics
    • Succession Planning
    • Wealth Management
    • Family
    • Finance & Money

    While families value aligned values, there's a need for greater transparency and knowledge transfer in wealth management discussions to mitigate conflict and empower the next generation.

    Julius Bar: Family barometer 2024
    Knowledge Transfer and Transparency
    While families value aligned values, there's a need for greater transparency and knowledge transfer in wealth management discussions to mitigate conflict and empower the next…
    Impact Areas Family Dynamics, Succession Planning, Wealth Management
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Family, Finance & Money
  • Knowledge as Social Capital
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Education
    • Hospitality
    • Travel
    • Workspaces
    • Business & Commerce
    • Culture
    • Travel & Tourism

    The pursuit of knowledge and personal growth is driving the rise of new knowledge hubs and educational travel experiences.

    Design Hotels: Further forecast 2025
    Knowledge as Social Capital
    The pursuit of knowledge and personal growth is driving the rise of new knowledge hubs and educational travel experiences.
    Impact Areas Education, Hospitality, Travel, Workspaces
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, Travel & Tourism
  • JOMO Travel Prioritized
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Hospitality
    • Mental Health
    • Wellness tourism
    • Health & Wellness
    • Lifestyle
    • Travel & Tourism

    Travelers are embracing the 'Joy Of Missing Out' (JOMO) by seeking relaxing and secluded vacations.

    Expedia: Unpack 25, the trends...
    JOMO Travel Prioritized
    Travelers are embracing the 'Joy Of Missing Out' (JOMO) by seeking relaxing and secluded vacations.
    Impact Areas Hospitality, Mental Health, Wellness tourism
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Health & Wellness, Lifestyle, Travel & Tourism
  • Inventory Management
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Inventory Management
    • Profitability
    • Supply chain
    • Sustainability
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    Brands are prioritizing inventory excellence to address overstock, stockouts, and sustainability concerns.

    McKinsey: The state of fashion...
    Inventory Management
    Brands are prioritizing inventory excellence to address overstock, stockouts, and sustainability concerns.
    Impact Areas Inventory Management, Profitability, Supply chain, Sustainability
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • Intentional Dating
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Dating apps
    • Relationships
    • Social Interactions
    • Consumer Attitudes
    • Intimacy

    Singles are prioritizing clarity and purpose in their dating lives, moving away from casual situationships and towards more meaningful connections.

    Tinder: Year in Swipe 2024...
    Intentional Dating
    Singles are prioritizing clarity and purpose in their dating lives, moving away from casual situationships and towards more meaningful connections.
    Impact Areas Dating apps, Relationships, Social Interactions
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Intimacy
  • Intentional Consumption Rise
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • CPG
    • E-commerce
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Consumers are shifting from cautious spending to more intentional purchasing decisions, prioritizing value and essential needs.

    Nielsen: Guide to 2025 mid-year...
    Intentional Consumption Rise
    Consumers are shifting from cautious spending to more intentional purchasing decisions, prioritizing value and essential needs.
    Impact Areas CPG, E-commerce, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Integrated Sustainability Marketing
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Purpose
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.

    Kantar: Marketing trends 2025
    Integrated Sustainability Marketing
    Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.
    Impact Areas Brand Purpose, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
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