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Trends Themes Values-Driven Consumption

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Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Integrated Sustainability Lifestyle
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Agriculture
    • Consumer goods
    • Energy
    • Fashion
    • Consumer Attitudes
    • Lifestyle
    • Sustainability

    Sustainability is becoming deeply integrated into lifestyles, influencing choices from food to energy consumption.

    Abstrato Ventures: Macrotendencias 2024 2025
    Integrated Sustainability Lifestyle
    Sustainability is becoming deeply integrated into lifestyles, influencing choices from food to energy consumption.
    Impact Areas Agriculture, Consumer goods, Energy, Fashion
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Lifestyle, Sustainability
  • Insufficient Climate Action
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Economic Development
    • Environment
    • Public Health
    • Global Challenges
    • Government & Politics
    • Sustainability

    Despite increased efforts, current actions to mitigate climate change are insufficient to meet international targets, posing risks to future well-being.

    OECD: How's Life 2024
    Insufficient Climate Action
    Despite increased efforts, current actions to mitigate climate change are insufficient to meet international targets, posing risks to future well-being.
    Impact Areas Economic Development, Environment, Public Health
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Global Challenges, Government & Politics, Sustainability
  • Influencer Marketing Impact
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fundraising
    • Marketing
    • Public awareness
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.

    HubSpot: Nonprofit marketing and fundraising...
    Influencer Marketing Impact
    Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.
    Impact Areas Fundraising, Marketing, Public awareness
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Increased Board Diversity
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Foundation Governance
    • Leadership Diversity
    • Representation in Philanthropy
    • Business & Commerce
    • Culture

    Family foundation boards are becoming more racially and LGBTQ+ diverse, reflecting broader societal shifts.

    Family Philanthropy: Trends 2025 results...
    Increased Board Diversity
    Family foundation boards are becoming more racially and LGBTQ+ diverse, reflecting broader societal shifts.
    Impact Areas Foundation Governance, Leadership Diversity, Representation in Philanthropy
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture
  • Inclusive and Empathetic Design
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Accessibility Design
    • Community Development
    • Public Space Design
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Kindred promotes inclusivity and community well-being through diverse color palettes and human-centric design solutions.

    Sherwin Williams: Colormix 2025 lookbook
    Inclusive and Empathetic Design
    Kindred promotes inclusivity and community well-being through diverse color palettes and human-centric design solutions.
    Impact Areas Accessibility Design, Community Development, Public Space Design
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Inclusion Imperative for Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Culture

    Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.

    Kantar: Marketing trends 2025
    Inclusion Imperative for Growth
    Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.
    Impact Areas Brand Building, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes, Culture
  • Impatience Economy
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Entertainment
    • Finance
    • Healthcare
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Driven by economic pressures and the accessibility of online resources, people are seeking quick solutions and alternative paths to achieve their life goals, impacting traditional industries and creating opportunities for brands that offer relatable advice and convenient solutions.

    Accenture: Life trends 2025
    Impatience Economy
    Driven by economic pressures and the accessibility of online resources, people are seeking quick solutions and alternative paths to achieve their life goals, impacting traditional…
    Impact Areas Consumer Behavior, Entertainment, Finance, Healthcare
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Impactful Institutions
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Corporate Social Responsibility
    • ESG Investing
    • Sustainable Finance
    • Business & Commerce
    • Finance & Money
    • Sustainability

    Driven by consumer and investor demand, BFS companies are increasingly incorporating ESG factors into their products and services.

    WNS: Top 5 banking and...
    Impactful Institutions
    Driven by consumer and investor demand, BFS companies are increasingly incorporating ESG factors into their products and services.
    Impact Areas Corporate Social Responsibility, ESG Investing, Sustainable Finance
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money, Sustainability
  • Hyper-Personalized Nutrition
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Food Industry
    • Health and Wellness
    • Pharmaceutical Industry
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Personalized nutrition is gaining traction, driven by a growing awareness of the impact of hormones and the limitations of GLP-1 drugs.

    Tastewise: Flavor chase top trend...
    Hyper-Personalized Nutrition
    Personalized nutrition is gaining traction, driven by a growing awareness of the impact of hormones and the limitations of GLP-1 drugs.
    Impact Areas Food Industry, Health and Wellness, Pharmaceutical Industry
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Hyper-Personalized Healthcare
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Drug Development
    • Marketing and Sales
    • Patient Care
    • Business & Commerce
    • Data & Privacy
    • Health & Wellness

    The industry is shifting towards highly personalized experiences, from tailored treatments to customized marketing content.

    ASPID: Trends pharma 2025
    Hyper-Personalized Healthcare
    The industry is shifting towards highly personalized experiences, from tailored treatments to customized marketing content.
    Impact Areas Drug Development, Marketing and Sales, Patient Care
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Business & Commerce, Data & Privacy, Health & Wellness
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