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Trends Themes Values-Driven Consumption

Your trends

Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Luxury Sustainability Struggle
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Hospitality industry
    • Luxury travel
    • Sustainability
    • Consumer Attitudes
    • Sustainability
    • Travel & Tourism

    Luxury travelers seek sustainable options but are reluctant to compromise on comfort and opulence.

    Lemongrass: Travel trend report 2025
    Luxury Sustainability Struggle
    Luxury travelers seek sustainable options but are reluctant to compromise on comfort and opulence.
    Impact Areas Hospitality industry, Luxury travel, Sustainability
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Sustainability, Travel & Tourism
  • Luxury Shopper Demographics Shift
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Luxury Goods
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Younger generations, particularly Millennials and Gen Z, are increasingly participating in the luxury market, reshaping brand expectations.

    Ipsos: Snapchat exploring trends in...
    Luxury Shopper Demographics Shift
    Younger generations, particularly Millennials and Gen Z, are increasingly participating in the luxury market, reshaping brand expectations.
    Impact Areas Luxury Goods, Marketing, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Luxury Reinvention Imperative
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Beauty
    • Fashion
    • Luxury Goods
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Luxury brands must reinvent themselves to thrive in a changing market marked by evolving customer expectations and economic headwinds.

    Accenture: How luxury brands are...
    Luxury Reinvention Imperative
    Luxury brands must reinvent themselves to thrive in a changing market marked by evolving customer expectations and economic headwinds.
    Impact Areas Beauty, Fashion, Luxury Goods, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Luxury Brand Authenticity & Values
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand positioning
    • Customer relationships
    • Marketing communications
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Luxury shoppers increasingly expect brands to reflect societal values, express individuality, and build genuine connections.

    Ipsos: Snapchat exploring trends in...
    Luxury Brand Authenticity & Values
    Luxury shoppers increasingly expect brands to reflect societal values, express individuality, and build genuine connections.
    Impact Areas Brand positioning, Customer relationships, Marketing communications
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Loyalty Program Growth
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Customer Relationship Management
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Loyalty programs are shifting from customer retention to customer acquisition tools.

    Statista: Consumer trends 2025
    Loyalty Program Growth
    Loyalty programs are shifting from customer retention to customer acquisition tools.
    Impact Areas Customer Relationship Management, Marketing, Retail
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Longevity-Focused Eating
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Food & Beverage
    • Healthcare
    • Wellness
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Consumers are increasingly prioritizing their diets for longevity and healthspan, focusing on nutrient-rich foods and Blue Zone principles.

    Nourish: 2025 food agriculture trend...
    Longevity-Focused Eating
    Consumers are increasingly prioritizing their diets for longevity and healthspan, focusing on nutrient-rich foods and Blue Zone principles.
    Impact Areas Food & Beverage, Healthcare, Wellness
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Localized Impact: Action Over Words
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Trust
    • Community Development
    • Corporate Social Responsibility
    • Sustainability
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    Brands are moving beyond purpose-driven campaigns to impact-driven initiatives that deliver tangible, sustainable solutions for local communities.

    D&AD: Trend report
    Localized Impact: Action Over Words
    Brands are moving beyond purpose-driven campaigns to impact-driven initiatives that deliver tangible, sustainable solutions for local communities.
    Impact Areas Brand Trust, Community Development, Corporate Social Responsibility, Sustainability
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • Localization Essential
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Conversion Rates
    • Market Access
    • Player Engagement
    • Business & Commerce
    • Digital Platforms

    Localization is becoming increasingly critical for iGaming operators to tailor their platforms to the specific cultural and regulatory requirements of different markets.

    Softswiss: iGaming Trends 2025
    Localization Essential
    Localization is becoming increasingly critical for iGaming operators to tailor their platforms to the specific cultural and regulatory requirements of different markets.
    Impact Areas Conversion Rates, Market Access, Player Engagement
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Digital Platforms
  • Living Fences for Privacy
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Environmental conservation
    • landscaping
    • Real estate
    • Consumer Attitudes
    • Sustainability
    • The Home

    Living fences are replacing traditional fences, offering aesthetic and ecological benefits while enhancing privacy.

    Garden Media: 2025 garden trends
    Living Fences for Privacy
    Living fences are replacing traditional fences, offering aesthetic and ecological benefits while enhancing privacy.
    Impact Areas Environmental conservation, landscaping, Real estate
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Sustainability, The Home
  • Lived-In Garden Aesthetic
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • gardening
    • landscape design
    • Real estate
    • Business & Commerce
    • Lifestyle
    • The Home

    Mature, established gardens are gaining popularity, reflecting a desire for authenticity and increased property value.

    Garden Media Group: 2025 garden...
    Lived-In Garden Aesthetic
    Mature, established gardens are gaining popularity, reflecting a desire for authenticity and increased property value.
    Impact Areas gardening, landscape design, Real estate
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Lifestyle, The Home
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