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Trends Themes Values-Driven Consumption

Your trends

Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Gen Z Drives Dupe Adoption
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer goods
    • Marketing
    • Retail
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.

    eMarketer: The trends driving 'dupe'...
    Gen Z Drives Dupe Adoption
    Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.
    Impact Areas Consumer goods, Marketing, Retail, Social Media
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Gen Z Gender Divide
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Marketing
    • Politics
    • Social Activism
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.

    Ipsos: Almanac 2025
    Gen Z Gender Divide
    Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.
    Impact Areas Branding, Marketing, Politics, Social Activism
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Gen Z Reshapes Loyalty
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Customer Experience
    • Loyalty Programs
    • Travel marketing
    • Brands & Advertising
    • Business & Commerce
    • Travel & Tourism

    Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.

    Publicis Sapient: Guide to Next...
    Gen Z Reshapes Loyalty
    Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.
    Impact Areas Customer Experience, Loyalty Programs, Travel marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Travel & Tourism
  • Gen Z Values Authenticity
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Brand strategy
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes

    Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.

    DCDX: Gen Z's top 25...
    Gen Z Values Authenticity
    Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.
    Impact Areas Advertising, Brand strategy, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Gen Z Values Drive Loyalty
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Loyalty
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Gen Z's focus on sustainability, purpose, and authenticity is shaping brand loyalty strategies.

    Publicis Sapient: Guide to Next...
    Gen Z Values Drive Loyalty
    Gen Z's focus on sustainability, purpose, and authenticity is shaping brand loyalty strategies.
    Impact Areas Brand Loyalty, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Gen-Z as Largest Generation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Marketing
    • Product Development
    • Retail
    • Technology
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.

    World Data Lab: Consumer outlook...
    Gen-Z as Largest Generation
    Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
    Impact Areas Advertising, Marketing, Product Development, Retail, Technology
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Gender-Neutral Watch Designs Emerge
    • Values-Driven Consumption
    • Marketing Strategies
    • Retail displays
    • Watch design
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Women are increasingly opting for gender-neutral watch designs, blurring the lines between traditional male and female styles.

    Deloitte: Swiss watch industry insights...
    Gender-Neutral Watch Designs Emerge
    Women are increasingly opting for gender-neutral watch designs, blurring the lines between traditional male and female styles.
    Impact Areas Marketing Strategies, Retail displays, Watch design
    Themes Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Generation Blur
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Family Dynamics
    • Housing
    • Marketing
    • Product Development
    • Consumer Attitudes
    • Culture
    • Family

    Traditional generational boundaries are dissolving, with attitudes and behaviors becoming more fluid across age groups.

    Dentsu: Creative trends 2025 fragment...
    Generation Blur
    Traditional generational boundaries are dissolving, with attitudes and behaviors becoming more fluid across age groups.
    Impact Areas Family Dynamics, Housing, Marketing, Product Development
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Family
  • Generative AI Content Creation
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Content creation
    • E-commerce
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Generative AI is automating content supply chains, enabling personalized marketing at scale and speed.

    Publicis Sapient: Guide to Next...
    Generative AI Content Creation
    Generative AI is automating content supply chains, enabling personalized marketing at scale and speed.
    Impact Areas Content creation, E-commerce, Marketing
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Gentle Movement & Mindfulness
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fitness Industry
    • Mental Health Resources
    • Mindfulness Apps
    • Workplace Wellness Programs
    • Health & Wellness
    • Lifestyle

    Individuals are finding value in less intense forms of movement, mindfulness practices, and prioritizing mental breaks for wellbeing.

    Lululemon: Global wellbeing report
    Gentle Movement & Mindfulness
    Individuals are finding value in less intense forms of movement, mindfulness practices, and prioritizing mental breaks for wellbeing.
    Impact Areas Fitness Industry, Mental Health Resources, Mindfulness Apps, Workplace Wellness Programs
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Health & Wellness, Lifestyle
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