Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
The unpredictable nature of online trends necessitates a shift towards embracing randomness and absurdity in content creation.
Chaos-Driven Content- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand strategy
- Content creation
- Digital Marketing
- Brands & Advertising
- Digital Platforms
- Media & Information
The unpredictable nature of online trends necessitates a shift towards embracing randomness and absurdity in content creation.
Mørning: The age of relevanceChaos-Driven Content
The unpredictable nature of online trends necessitates a shift towards embracing randomness and absurdity in content creation. -
Short Trend Summary
Embracing diverse cultural influences and celebrating unique identities through design.
Celebrating Cultural Heritage- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Community Development
- Hospitality
- Tourism
- Consumer Attitudes
- Culture
Dulux: International colour trends 2025Celebrating Cultural Heritage
Embracing diverse cultural influences and celebrating unique identities through design. -
Short Trend Summary
Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.
Care & Community Focus- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Community Development
- Healthcare
- Sustainability
- Wellness
- Consumer Attitudes
- Culture
- Sustainability
Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.
WGSN: Future consumer 2026Care & Community Focus
Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection. -
Short Trend Summary
Brands are prioritizing genuine engagement and two-way communication to build trust with consumers.
Building Trust Through Conversation- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Building
- Customer Relations
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
TikTok: What's Next 2025 Trend...Building Trust Through Conversation
Brands are prioritizing genuine engagement and two-way communication to build trust with consumers. -
Short Trend Summary
Deeply discounted buildings are driving a surge in adaptive reuse, transforming outdated assets into valuable new real estate.
Building Conversion Boom- The Power of Community and Connection
- Values-Driven Consumption
- Construction
- Real estate
- Urban Development
- Business & Commerce
- Global Challenges
- The Home
Deeply discounted buildings are driving a surge in adaptive reuse, transforming outdated assets into valuable new real estate.
Gensler: Design forecast 2025Building Conversion Boom
Deeply discounted buildings are driving a surge in adaptive reuse, transforming outdated assets into valuable new real estate. -
Short Trend Summary
Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.
Budget Shift to Walled Gardens- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Budget Allocation
- Media Buying
- Programmatic Advertising
- Social Media Platforms
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.
Smartly: Digital Advertising Trends 2025Budget Shift to Walled Gardens
Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance. -
Short Trend Summary
Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages.
Bright, Bold Flavors- Experiences Over Material Goods
- The Power of Community and Connection
- Bakery
- Beverages
- Desserts
- Social Media
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages.
Synergy: Sweet goods 2025 2026...Bright, Bold Flavors
Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages. -
Short Trend Summary
Social media fuels the demand for visually appealing and intensely flavored food experiences, particularly among younger generations.
Bright, Bold Flavor Profiles- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Beverages
- Desserts
- Snacks
- Consumer Attitudes
- Digital Platforms
- Food & Drink
Social media fuels the demand for visually appealing and intensely flavored food experiences, particularly among younger generations.
Synergy: Dairy 2025-2026 trend reportBright, Bold Flavor Profiles
Social media fuels the demand for visually appealing and intensely flavored food experiences, particularly among younger generations. -
Short Trend Summary
Advertisers are moving beyond the traditional divide between brand and performance marketing, recognizing the importance of both long-term brand building and short-term sales activation.
Bridging Brand & Performance- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Building
- Campaign Measurement
- Marketing Strategy
- Brands & Advertising
- Business & Commerce
Advertisers are moving beyond the traditional divide between brand and performance marketing, recognizing the importance of both long-term brand building and short-term sales activation.
Audacy: Share of audio trendsBridging Brand & Performance
Advertisers are moving beyond the traditional divide between brand and performance marketing, recognizing the importance of both long-term brand building and short-term sales activation. -
Short Trend Summary
Brands are winning on social media by providing escapism, building engagement, and letting creators lead.
Breakthrough Social Strategies- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Advertising
- Marketing
- Social Media
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Brands are winning on social media by providing escapism, building engagement, and letting creators lead.
IQ: Contagious download 2024Breakthrough Social Strategies
Brands are winning on social media by providing escapism, building engagement, and letting creators lead.