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Trends Themes The Power of Community and Connection

Your trends

The Power of Community and Connection 455
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
Values-Driven Consumption 430
Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Community-Centric Philanthropy
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Grantmaking
    • Nonprofit Sector
    • Business & Commerce
    • Culture

    Family foundations are shifting from donor-centric to community-centric grantmaking, prioritizing community needs and grantee perspectives.

    McKinsey: Family philanthropy trends 2025:...
    Community-Centric Philanthropy
    Family foundations are shifting from donor-centric to community-centric grantmaking, prioritizing community needs and grantee perspectives.
    • Business & Commerce
    • Culture
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Community Development, Grantmaking, Nonprofit Sector
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture
  • Community Building Crucial
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Loyalty
    • Customer Relationship Management
    • Social Media Engagement
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Fostering active brand communities on social media is driving engagement, loyalty, and stronger customer relationships.

    HubSpot: 2024 social trends report
    Community Building Crucial
    Fostering active brand communities on social media is driving engagement, loyalty, and stronger customer relationships.
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Brand Loyalty, Customer Relationship Management, Social Media Engagement
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Comment Section as Focus Group
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Community Engagement
    • Customer Feedback
    • Product Development
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are leveraging the comment section for real-time feedback and product development insights.

    TikTok: What's Next 2025 Trend...
    Comment Section as Focus Group
    Brands are leveraging the comment section for real-time feedback and product development insights.
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Community Engagement, Customer Feedback, Product Development
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Comforting Nostalgia
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Bakery
    • Desserts
    • Social Media
    • Consumer Attitudes
    • Food & Drink

    Consumers seek solace in familiar flavors and retro desserts, often with modern twists.

    Synergy: Sweet goods 2025 2026...
    Comforting Nostalgia
    Consumers seek solace in familiar flavors and retro desserts, often with modern twists.
    • Consumer Attitudes
    • Food & Drink
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Bakery, Desserts, Social Media
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink
  • Comforting Classic Flavors
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Bakery
    • Desserts
    • Food Service
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Consumers seek solace in familiar and nostalgic flavors, with a focus on classic desserts and retro profiles.

    Synergy: Dairy 2025-2026 trend report
    Comforting Classic Flavors
    Consumers seek solace in familiar and nostalgic flavors, with a focus on classic desserts and retro profiles.
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    Impact Areas Bakery, Desserts, Food Service
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Collective Sustainability
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Collaboration
    • Material Innovation
    • Supply chain
    • Sustainability
    • Brands & Advertising
    • Business & Commerce
    • Global Challenges

    The fashion industry needs to collaborate across the value chain to address the complex challenges of sustainability.

    McKinsey: The state of fashion...
    Collective Sustainability
    The fashion industry needs to collaborate across the value chain to address the complex challenges of sustainability.
    • Brands & Advertising
    • Business & Commerce
    • Global Challenges
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Collaboration, Material Innovation, Supply chain, Sustainability
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Global Challenges
  • Collective Creator Marketing Power
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand strategy
    • Content creation
    • Influencer marketing
    • Marketing
    • Brands & Advertising
    • Business & Commerce

    Influencer collectives are gaining prominence, offering brands a powerful way to amplify reach, build trust, and engage diverse audiences.

    Artlist: Trend report 2025
    Collective Creator Marketing Power
    Influencer collectives are gaining prominence, offering brands a powerful way to amplify reach, build trust, and engage diverse audiences.
    • Brands & Advertising
    • Business & Commerce
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Brand strategy, Content creation, Influencer marketing, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Cluttercore: Friendly Chaos
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Interior Design
    • Product Design
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z is driving the Cluttercore trend, a maximalist aesthetic that embraces "friendly chaos" and celebrates unique, authentic interiors as a rebellion against minimalism.

    Depositphotos: Creative trends 2025
    Cluttercore: Friendly Chaos
    Gen Z is driving the Cluttercore trend, a maximalist aesthetic that embraces "friendly chaos" and celebrates unique, authentic interiors as a rebellion against minimalism.
    • Brands & Advertising
    • Consumer Attitudes
    • Culture
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Advertising, Interior Design, Product Design, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Climate Convergence
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • environmental sustainability
    • Government policy
    • Consumer Attitudes
    • Global Challenges

    Global awareness and concern about climate change are increasing, but public willingness to drastically change lifestyles remains a challenge.

    Ipsos: Global trends 10th anniversary...
    Climate Convergence
    Global awareness and concern about climate change are increasing, but public willingness to drastically change lifestyles remains a challenge.
    • Consumer Attitudes
    • Global Challenges
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Consumer Behavior, environmental sustainability, Government policy
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Global Challenges
  • Chaotic Content Reigns
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Identity
    • Content creation
    • Social Media Marketing
    • Brands & Advertising
    • Culture
    • Media & Information

    The demand for unhinged and unpredictable content continues to grow, pushing creators and brands to embrace absurdity and originality.

    Ok Cool: Gatekeeping information is...
    Chaotic Content Reigns
    The demand for unhinged and unpredictable content continues to grow, pushing creators and brands to embrace absurdity and originality.
    • Brands & Advertising
    • Culture
    • Media & Information
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Brand Identity, Content creation, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Media & Information
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