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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
To build trust, brands are becoming more flexible, dynamic, and participatory, engaging audiences where they are and demonstrating positive local impact.
Flexible and Participatory Brands- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Branding
- Community Engagement
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
To build trust, brands are becoming more flexible, dynamic, and participatory, engaging audiences where they are and demonstrating positive local impact.
Gensler: Design forecast 2025Flexible and Participatory Brands
To build trust, brands are becoming more flexible, dynamic, and participatory, engaging audiences where they are and demonstrating positive local impact.
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Short Trend Summary
The workplace is shifting towards flexibility, lifelong learning, and a wellness-focused culture, with companies prioritizing both hard skills and emotional intelligence.
Flexible and Wellness-Focused Work- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Corporate Culture
- Human resources
- Office Design
- Business & Commerce
- Lifestyle
- The Workplace
The workplace is shifting towards flexibility, lifelong learning, and a wellness-focused culture, with companies prioritizing both hard skills and emotional intelligence.
AstroTwins: 2025 trends reportFlexible and Wellness-Focused Work
The workplace is shifting towards flexibility, lifelong learning, and a wellness-focused culture, with companies prioritizing both hard skills and emotional intelligence. 
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Short Trend Summary
Changing dietary habits and a focus on personal well-being are creating opportunities for entrepreneurs in the foodtech and wellness sectors.
Foodtech and Wellness Boom- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Food Technology
- Health and Wellness
- Mobile Applications
- Business & Commerce
- Food & Drink
- Health & Wellness
Changing dietary habits and a focus on personal well-being are creating opportunities for entrepreneurs in the foodtech and wellness sectors.
EY: 10 tendencias emprendimiento 2025Foodtech and Wellness Boom
Changing dietary habits and a focus on personal well-being are creating opportunities for entrepreneurs in the foodtech and wellness sectors. 
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Short Trend Summary
Diverging values and expectations across generations and diverse groups are reshaping the workplace and requiring leaders to navigate complex social dynamics.
Fractured Values and Expectations- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Human resources
- Leadership
- Organizational Culture
- Business & Commerce
- Culture
- The Workplace
Diverging values and expectations across generations and diverse groups are reshaping the workplace and requiring leaders to navigate complex social dynamics.
University of Sydney: 2025 Skills...Fractured Values and Expectations
Diverging values and expectations across generations and diverse groups are reshaping the workplace and requiring leaders to navigate complex social dynamics. 
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Short Trend Summary
Users are seeking refuge from mainstream social media platforms, exploring niche online communities and platforms like Substack, Discord, and WhatsApp.
Fragmented Internet Returns- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Content Consumption
- online communities
- Social Media
- Consumer Attitudes
- Digital Platforms
Users are seeking refuge from mainstream social media platforms, exploring niche online communities and platforms like Substack, Discord, and WhatsApp.
Ok Cool: Gatekeeping information is...Fragmented Internet Returns
Users are seeking refuge from mainstream social media platforms, exploring niche online communities and platforms like Substack, Discord, and WhatsApp. 
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Short Trend Summary
Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly.
Fragmented Media Consumption- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Audience Segmentation
- Content Strategy
- Media Planning
- Targeted Advertising
- Brands & Advertising
- Consumer Attitudes
- Media & Information
Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly.
Tracksuit: Track record 2024Fragmented Media Consumption
Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly. 
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Short Trend Summary
Weight-loss drugs and rising health awareness are shifting consumer focus from functional foods to essential nutrients.
Fundamentally Nutritious Foods- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Food and beverage industry
- Healthcare
- Nutrition
- Pharmaceutical Industry
- Consumer Attitudes
- Food & Drink
- Health & Wellness
Weight-loss drugs and rising health awareness are shifting consumer focus from functional foods to essential nutrients.
Mintel: 2025 global food and...Fundamentally Nutritious Foods
Weight-loss drugs and rising health awareness are shifting consumer focus from functional foods to essential nutrients. 
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Short Trend Summary
Strava users are increasingly tracking their gear usage, revealing insights into popular brands and models, as well as generational style preferences.
Gear Tracking and Preferences- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Consumer Behavior
- Fitness technology
- Sports apparel industry
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Strava users are increasingly tracking their gear usage, revealing insights into popular brands and models, as well as generational style preferences.
Strava: Year in Sport the...Gear Tracking and Preferences
Strava users are increasingly tracking their gear usage, revealing insights into popular brands and models, as well as generational style preferences. 
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Short Trend Summary
Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels.
Gen Z Activism Evolves- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand marketing
- Politics
- Social Activism
- Brands & Advertising
- Consumer Attitudes
- Culture
Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels.
PION: Youth trends report 2024Gen Z Activism Evolves
Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels. 
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Short Trend Summary
Contrary to expectations, Gen Z beauty consumers exhibit significant brand loyalty, particularly for core products like face cleanser and lip products.
Gen Z Beauty Loyalty- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Beauty Industry
- Brand Building
- Consumer Behavior
- Marketing
- Brands & Advertising
- Consumer Attitudes
Contrary to expectations, Gen Z beauty consumers exhibit significant brand loyalty, particularly for core products like face cleanser and lip products.
Coefficient Capital: Consumer trends 2025Gen Z Beauty Loyalty
Contrary to expectations, Gen Z beauty consumers exhibit significant brand loyalty, particularly for core products like face cleanser and lip products. 
