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Trends Themes Authenticity and Transparency Reign Supreme

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Authenticity and Transparency Reign Supreme 354
AI-Driven Transformation 454
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Grassroots Football Resilience
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Building
    • social justice
    • Sports
    • Business & Commerce
    • Culture

    Grassroots football, particularly among female-identifying and non-binary teams, is demonstrating resilience and rewriting the rules of the game, despite facing funding challenges and systemic inequities.

    House Captain: StratTape Vol. 2
    Grassroots Football Resilience
    Grassroots football, particularly among female-identifying and non-binary teams, is demonstrating resilience and rewriting the rules of the game, despite facing funding challenges and systemic inequities.
    Impact Areas Community Building, social justice, Sports
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture
  • Health and Wellness Focus
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • fitness
    • Food and beverage
    • Nutrition
    • Personal Care
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    The health and wellness market is experiencing significant growth, driven by increasing consumer interest in organic, natural, and personalized products.

    Infosys: CPG industry outlook
    Health and Wellness Focus
    The health and wellness market is experiencing significant growth, driven by increasing consumer interest in organic, natural, and personalized products.
    Impact Areas fitness, Food and beverage, Nutrition, Personal Care
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
  • Heritage-Inspired Design
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Commercial Interior Design
    • Craft and Artisan Industries
    • Residential Interior Design
    • Business & Commerce
    • Consumer Attitudes
    • Culture

    Wellspring draws inspiration from cultural heritage and traditional craftsmanship, emphasizing authenticity and storytelling through color.

    Sherwin Williams: Colormix 2025 lookbook
    Heritage-Inspired Design
    Wellspring draws inspiration from cultural heritage and traditional craftsmanship, emphasizing authenticity and storytelling through color.
    Impact Areas Commercial Interior Design, Craft and Artisan Industries, Residential Interior Design
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Culture
  • HR Execution Crucial
    • Authenticity and Transparency Reign Supreme
    • Business Outcomes
    • HR Effectiveness
    • Organizational Performance
    • Business & Commerce
    • The Workplace

    Tactical HR execution is essential for translating strategic HR initiatives into actionable results and driving business outcomes.

    AIHR: HR trends report 2025
    HR Execution Crucial
    Tactical HR execution is essential for translating strategic HR initiatives into actionable results and driving business outcomes.
    Impact Areas Business Outcomes, HR Effectiveness, Organizational Performance
    Themes Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, The Workplace
  • Human Renaissance in Creativity
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Content creation
    • Design
    • Filmmaking
    • Marketing
    • Culture
    • Emerging Technology
    • Media & Information

    A resurgence of human creativity and emotional depth in response to the rise of AI, emphasizing authentic storytelling and culturally nuanced experiences.

    Artlist: Trend report 2025
    Human Renaissance in Creativity
    A resurgence of human creativity and emotional depth in response to the rise of AI, emphasizing authentic storytelling and culturally nuanced experiences.
    Impact Areas Content creation, Design, Filmmaking, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Emerging Technology, Media & Information
  • Human-Centered PR
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Audience Engagement
    • Brand Building
    • Public perception
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    PR is shifting towards genuine audience connection through authenticity, diversity, and personalized engagement.

    PR Lab: Public relations trends...
    Human-Centered PR
    PR is shifting towards genuine audience connection through authenticity, diversity, and personalized engagement.
    Impact Areas Audience Engagement, Brand Building, Public perception
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Human-Centric AI Agents
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • AI development
    • Customer service
    • Marketing
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Consumer trust in AI agents is increasingly dependent on their ability to exhibit human-like traits such as friendliness, empathy, and creativity.

    Zendesk: CX trends 2025
    Human-Centric AI Agents
    Consumer trust in AI agents is increasingly dependent on their ability to exhibit human-like traits such as friendliness, empathy, and creativity.
    Impact Areas AI development, Customer service, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Human-Centric and Artisanal Design
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Architecture
    • Interior Design
    • Material Science
    • Culture
    • Lifestyle
    • The Home

    A focus on human connection, craftsmanship, and natural materials in design.

    Dulux: International colour trends 2025
    Human-Centric and Artisanal Design
    A focus on human connection, craftsmanship, and natural materials in design.
    Impact Areas Architecture, Interior Design, Material Science
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Lifestyle, The Home
  • Human-Centric Technology
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • AI Integration
    • Customer Experience
    • Product Development
    • Service Design
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Technology is moving behind the scenes, enabling more human and authentic interactions, prioritizing seamless experiences that feel less digital.

    Red Antler: 2025 State of...
    Human-Centric Technology
    Technology is moving behind the scenes, enabling more human and authentic interactions, prioritizing seamless experiences that feel less digital.
    Impact Areas AI Integration, Customer Experience, Product Development, Service Design
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Human-Led AI Culture Creation
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Brand Experience
    • Marketing
    • Brands & Advertising
    • Culture
    • Emerging Technology

    AI is a powerful tool for enhancing culture, but human creativity and diversity remain essential for authentic cultural experiences.

    Jack Morton: 5 cultural truths...
    Human-Led AI Culture Creation
    AI is a powerful tool for enhancing culture, but human creativity and diversity remain essential for authentic cultural experiences.
    Impact Areas Advertising, Brand Experience, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Emerging Technology
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